# Acquisition / SEO Lead | Field | Value | |-------|-------| | **Company** | Haypp Group | | **Location** | Munich | | **Posted** | 2026-05-11 | | **Expires** | 2026-06-10 | ## Skills & Tags `International SEO`, `Local SEO`, `SEO Strategy & Management` ## What Makes This Opportunity Special Lead the Acquisition and SEO strategy for the DACH market at Haypp Group, based in Munich. Manage and develop a four-person team while shaping a holistic acquisition mix across SEO, PPC, content, and social channels. This hands-on, commercially driven leadership role combines strategic vision with operational impact in a fast-growing e-commerce group. ## Job Description HAYPP GROUP We address one of the world’s biggest problems – how to end smoking. There are 1.1 billion smokers globally and around 8 million deaths annually linked to smoking-related diseases. Our mission is to reduce this dramatically by accelerating the shift to smoke-free alternatives. Haypp Group is one of the Nordics’ leading e-commerce groups, operating eleven store brands across seven countries, serving more than 1 million active consumers. Through brands such as Snusbolaget.se, Northerner.com, and Nicokick.com, we sell nicotine pouches, Swedish-style snus, and disposable vapes online. With headquarters in Stockholm and around 300 employees, we are a fast-growing, innovative company on a global expansion journey, driving both commercial growth and societal impact. THE ROLE As Acquisition / SEO Lead for the DACH market, you will play a key role in defining and driving the full customer acquisition strategy for one of Haypp Group’s most strategically important regions. You will lead and develop a team of four specialists — two SEO specialists and two content specialists based in Stockholm — while initially working remotely as part of our growing DACH commercial and marketing team. SEO is our core strategic growth lever, but this role takes a holistic view on acquisition—combining organic search with paid media, content, digital PR, affiliates, social, and emerging discovery channels. You will also help navigate the evolving search landscape and ensure continued visibility and growth across key digital touchpoints. You will work cross-functionally with product, tech, CRM, content, PR, paid marketing, and commercial teams, acting as the primary acquisition and SEO stakeholder for the DACH markets. While paid marketing execution is managed by the global paid marketing team, you will define local priorities, campaign direction, budget allocation, and performance goals for the market. This is a hands-on and commercially driven leadership role where you balance strategic ownership with operational depth, while managing and developing the SEO and content team. You will be responsible for ensuring a relevant commercial and campaign calendar for the DACH market, collaborating closely with the paid marketing team to align campaigns, priorities, and seasonal initiatives. You will be part of the DACH business unit, operating in a fast-paced and entrepreneurial environment where adaptability, collaboration, and innovation are key. **Key Responsibilities** Own and drive the end-to-end customer acquisition strategy for the DACH markets Lead, manage, and develop a team of two SEO specialists and two content specialists Define the holistic acquisition mix across SEO, PPC, content, affiliates, PR, social, and emerging channels Translate business goals into clear acquisition plans, priorities, campaign calendars, and budget allocations Own and evolve the DACH SEO strategy (technical SEO, content, and off-page) Conduct SEO analysis, audits, and performance tracking to identify growth opportunities Act as the key SEO and acquisition stakeholder across product, tech, and commercial teams Collaborate with the global marketing team to implement best practices while adapting execution to DACH market needs Define acquisition budgets and ensure efficient investment across channels in collaboration with the Paid Marketing team Own the DACH campaign and commercial calendar, ensuring alignment with the Paid Marketing team on campaign priorities and market initiatives Monitor, analyse, and report on acquisition performance, translating insights into actionable growth strategies Stay ahead of search evolution, algorithm changes, and shifting user behaviour Support prioritisation, development, and operational excellence across the SEO and content functions **What We Want From You** You are a commercially driven acquisition leader with strong SEO expertise and the ability to operate both strategically and hands-on in a competitive digital landscape. You understand that search is evolving rapidly and proactively adapt strategies to maintain and grow visibility across digital ecosystems. You are also a confident stakeholder manager who thrives in cross-functional environments and enjoys combining strategic thinking with operational execution. **To Succeed In This Role, We Believe You Have** Bachelor’s degree in Business, Marketing, or a related field 6+ years of experience in SEO and/or digital acquisition roles, preferably within e-commerce and/or regulated industries Previous experience managing and developing teams Strong SEO expertise and experience driving integrated acquisition across paid, content and social Strong commercial mindset with the ability to connect traffic, conversion, and revenue Experience in budget planning, forecasting, and performance analysis Strong analytical skills (Google Analytics, Search Console, and SEO tools such as Ahrefs, SEMrush, and Screaming Frog) Understanding of how search behaviour is evolving and the ability to translate this into actionable acquisition strategies Experience working in matrix organisations and collaborating with centralised teams Ability to operate in ambiguity and evolve from channel specialist to market owner Strong prioritisation skills and the ability to manage multiple initiatives simultaneously Solid understanding of the DACH market and consumer behaviour Fluency in German and English **Bonus Qualifications** Experience in international or multi-market SEO Experience working within regulated or restricted product categories Experience driving cross-functional growth initiatives impacting multiple acquisition channels **What We Offer** We are a value driven company with our values We team up, Innovation Drives Us, Inclusion and Non-Hierarchy and Going the Extra Mile at the heartbeat of everything that we do. With us you can always expect to get help from people who want to achieve things together and to be able to speak your mind in every social constellation you are part of. We highly value all ideas no matter where they come from, and we are not afraid to try new things out. We are also welcoming, inclusive and everyone at Haypp Group has a voice. In addition, we seize opportunities by putting in hands-on, hard work and celebrating when we reach our goals. With us, you should always feel safe, appreciated and valued but at the same time challenged and excited. SEND US YOUR APPLICATION TODAY! If this sounds like a place where you would like to contribute and grow, we would love to hear from you. Haypp Group is committed to equality and diversity. We welcome applications from all qualified individuals regardless of background. If you have any questions about the role, feel free to reach out to our recruiter Anna Persson at anna.persson@hayppgroup.com. The Haypp Group is spearheading the global transformation from smoking to healthier product alternatives. With origins in Scandinavia our extensive experience from pioneering markets in smoke free alternatives, as well as being a leader in the e-commerce sector, we now fully bring our vision to a global scale. With 11 e-commerce brands, the Haypp Group is present in seven countries where we serve more than 1 100 000 consumers. ## About Haypp Group Haypp Group is rated 2.6/5 overall on Glassdoor, with Culture & Values 3.1, Diversity & Inclusion 3.5, Work-Life Balance 3.0, Senior Management 2.8, Compensation & Benefits 2.5, and Career Opportunities 2.2, signaling concerns around compensation and growth despite some alignment on values. ([glassdoor.com](https://www.glassdoor.com/Overview/Working-at-Haypp-Group-EI_IE4714608.11%2C22.htm)) The company markets itself as innovative, inclusive, and expanding, which can appeal to candidates seeking a growth-focused employer. ([career.hayppgroup.com](https://career.hayppgroup.com/?utm_source=seo-vacancy.eu)) Customer feedback on the Haypp brand highlights fast delivery, wide product selection, and competitive pricing, though some reports mention product quality or order issues, indicating a mixed client sentiment. ([trustpilot.com](https://www.trustpilot.com/review/www.haypp.com?utm_source=seo-vacancy.eu)) The Glassdoor sample consists of a small number of reviews (7 ratings), so the overall score may not be fully representative of the broader employee base. ([glassdoor.com](https://www.glassdoor.com/Overview/Working-at-Haypp-Group-EI_IE4714608.11%2C22.htm)) Haypp Group is framed as a global e-commerce leader in smoke-free nicotine with a presence in multiple countries, signaling growth opportunities for roles like Acquisition/SEO Lead in Munich. ([linkedin.com](https://www.linkedin.com/company/haypp-group/?utm_source=seo-vacancy.eu)) ## Frequently Asked Questions ## What does the role involve? You'll own the end-to-end customer acquisition strategy for the DACH markets, blending SEO, PPC, content, affiliates, PR, social, and emerging channels. You’ll lead and develop a four-person team (two SEO specialists and two content specialists) and collaborate closely with product, tech, CRM, and global marketing. This role is hands-on and commercially focused, with a strong emphasis on shaping campaign calendars and budgets. ## How is success measured in this role? Success is judged by growth in visibility, traffic, and revenue, alongside efficient use of the acquisition budget across channels. You’ll monitor performance, translate insights into actionable growth plans, and adapt strategies in response to search evolution and user behavior. Regular reporting to stakeholders will keep everyone aligned on priorities and outcomes. ## What team structure and cross-functional collaboration can I expect? You’ll manage a four-person team and work across product, tech, CRM, content, PR, and paid marketing. You’ll also align with the global paid marketing team to ensure local priorities fit within the broader strategy. Expect a fast-paced, collaborative environment where initiative and influence matter as much as execution. ## What background and skills are essential for this role? A minimum of 6+ years in SEO and/or digital acquisition, with leadership experience and a strong commercial mindset. Proficiency across analytics and SEO tools (GA, Search Console, Ahrefs/SEMrush, Screaming Frog) is required, plus experience in e-commerce or regulated industries. A track record of turning data into strategy and managing cross-channel initiatives is highly valued. ## How does the role interact with global teams and budgets? You’ll act as the primary SEO and acquisition stakeholder for the DACH markets, bridging local needs with global best practices. You’ll define acquisition budgets and campaign priorities with the Paid Marketing team, ensuring alignment on calendars and initiatives. Ongoing collaboration with product, tech, and CRM keeps execution tight and measurable. ## What makes Haypp Group a compelling place to work? Haypp Group is a fast-growing Nordic e-commerce player focused on smoke-free alternatives, with brands like Snusbolaget.se and Nicokick.com. It offers a fast-paced, entrepreneurial environment that values collaboration, innovation, and a meaningful societal impact. You’ll have the opportunity to shape growth in a strategic market while developing a high-performing team. ## Apply [Apply for this position](https://www.linkedin.com/jobs/view/acquisition-seo-lead-at-haypp-group-4412738203) --- Source: [Acquisition / SEO Lead at Haypp Group](https://seo-vacancy.eu/job/acquisition-seo-lead-haypp-group-munich)