AI Search & SEO Manager Dublin

Novartis Ireland in Dublin shows a generally positive work environment with competitive pay and benefits, reflected in a Dublin Glassdoor rating of about 3.7/5 from roughly 208 reviews (Ireland-wide ratings are similar, around 3.7/5 from about 241 reviews). Key strengths cited by employees include strong compensation and benefits, supportive flexibility, and a diverse, multinational culture. Common criticisms focus on a fast-paced environment and, in some roles, limited opportunities for career progression. CSR and sustainability are prominent, with commitments such as signing the UN Equal Pay pledge and ambitious environmental goals (water- and plastic-neutral by 2030, net-zero by 2040), plus initiatives like the HealthBeacon Green Labs collaboration in Dublin. These reviews reflect a Dublin-specific sample (roughly 208–241 reviews), so they may not fully represent experiences across all Novartis employees or global operations. (glassdoor.ie)

What does the role involve?

You will define and lead AI Search and SEO strategy across Novartis brand websites, and develop a scalable AI visibility measurement framework. You’ll oversee research on AI Overview ranking patterns and competitive benchmarking, translating findings into actionable recommendations for leadership and brand stakeholders. You’ll partner with marketing, content, and engineering teams to implement structured data and optimization recommendations.

How will success be measured?

Success is defined by tangible increases in visibility and site performance within AI-driven search results, supported by a clear measurement framework. You’ll define success criteria and rollout plans for tool implementations, with regular reporting to leadership and brand stakeholders. By translating insights into prioritized actions, you’ll drive sustainable improvements over time.

Which teams and tools will you partner with?

You’ll collaborate across marketing, content, and engineering to implement structured data and optimization recommendations. You’ll lead tool and vendor partnerships with Profound, SEMrush, Amplitude, and ensure alignment with the broader digital ecosystem. In this role, you’ll bridge technical implementation with strategic storytelling to maximize impact.

What opportunities for impact and growth does this role offer?

This role offers the chance to shape Novartis's AI search destiny across multiple brand sites, influencing strategy and execution at leadership levels. You’ll drive cross-functional impact by aligning marketing, content, and engineering around AI-first optimization efforts. There’s room to grow in vendor leadership, analytics, and digital strategy as AI reshapes search.