AI Search & SEO Manager Dublin

Novartis Ireland maintains a substantial Dublin footprint anchored by the Elm Park Corporate Center and a Dublin-based Global Drug Development and Global Service Center, with about 830 employees in Dublin and a broader presence across Dublin and Cork, reflecting a diverse, multilingual workforce. (novartis.com)

Key strengths include a strong CSR focus and an inclusive, empowering workplace, plus a clear sustainability drive (2030 water/plastic neutrality and 2040 net-zero) and robust opportunities across commercial, medical, and clinical development within the Elm Park hub. (novartis.com)

Quantitatively, Ireland Glassdoor reviews average about 3.6/5 from 236 reviews, with Dublin-specific ratings around 3.6/5 from 189 reviews; compensation and benefits are rated around 4.1/5, work-life balance around 3.7–3.9 depending on category, and Indeed shows an overall Ireland rating around 4.1/5. (glassdoor.com)

Common criticisms include frequent restructurings and redundancies, including a Dublin layoff of about 400 roles as part of a global overhaul in 2022–2024. (fiercepharma.com)

Note: these reviews are voluntary online submissions and may not reflect all employees; Dublin data come from 189 reviews and Ireland data from 236 reviews, so sentiment should be read as indicative rather than fully representative. (glassdoor.com)

What does the AI Search & SEO Manager role involve?

You'll define and lead AI Search and SEO strategy across Novartis brand websites, and develop a scalable AI visibility measurement framework. You'll oversee research on AI Overview ranking patterns and competitive benchmarking, translating findings into actionable recommendations for leadership and brand stakeholders. You'll also manage tool and vendor partnerships to drive rollout and adoption.

How does this role collaborate with other teams?

It collaborates with marketing, content, and engineering to implement structured data and optimization recommendations. You’ll translate research into business-ready guidance and secure cross-functional alignment on priorities. This ensures changes are practical and impact-focused.

What does success look like in this role?

Success means measurable improvement in AI-driven visibility and site performance. It includes a robust measurement framework, clear rollout plans, and strong vendor partnerships that drive ongoing optimization.

Which tools and platforms will you work with?

You’ll lead tool and vendor partnerships with Profound, SEMrush, Amplitude, and related analytics platforms. You’ll define requirements, monitor adoption, and ensure scalable, repeatable optimization across brand sites.

What foundational skills are important for this role?

Deep knowledge of large language models, AI-driven search, and AI Overviews is essential, paired with strong analytics and SEO expertise. You'll combine research, measurement, and storytelling to influence leadership and cross-functional teams.

What makes this role unique within the Digital Optimization team?

This role sits at the intersection of AI-enabled discovery and traditional SEO, focusing on AI overview ranking patterns and competitive benchmarking. It emphasizes scalable measurement, cross-functional impact, and strategic partnerships to shape Novartis’ digital presence in an AI-first era.