# AI & SEO- Digital Marketing Specialist | Field | Value | |-------|-------| | **Company** | NN | | **Location** | Athens | | **Posted** | 2026-04-01 | | **Expires** | 2026-05-01 | ## Skills & Tags `Content SEO`, `Analytics & Data SEO`, `Enterprise SEO` ## What Makes This Opportunity Special Join NN Hellas as an AI & SEO Digital Marketing Specialist and shape the future of AI-driven content and optimization. Lead AI-first SEO initiatives, boost contextual relevance, and ensure NN appears in AI-generated answers across our digital channels. Be part of a growth-minded team at the #1 insurance company in Greece, recognized as a Top Employer for 8 consecutive years. ## Job Description **About Us:** At NN Hellas, we're proud to be the #1 insurance company in Greece, offering innovative insurance solutions that serve the entire country since the 1980s. We have a proven track record of taking exceptional care of our people — we have been recognized as a Top Employer for 8 consecutive years, reflecting our commitment to an inclusive, supportive, and growth‑oriented workplace. **What you will do:** As a Digital Marketing Specialist for SEO & AI, you will help shape and execute NN Hellas’ AI‑driven content and optimization strategy. Your role focuses on ensuring that our digital assets are fully aligned with the evolving world of AI‑powered search, enabling our brand to appear effectively in AI‑generated answers. You will be the go-to expert for implementing AI-first SEO initiatives, enhancing contextual relevance across our platforms, and producing high-quality, E‑E‑A‑T‑optimized content for our digital assets. Your focus will be continuous improvement, innovation, and ensuring that NN Hellas remains ahead of emerging AI and search trends. **Your day-to-day:** Digital & Content Strategy : Develop and implement an AI first content strategy adapting the existing content (blog, product pages, guides) and creating new for AI search requirements Website Optimization: Create contextual content components (definitions, FAQs, structured descriptions) ensuring accuracy and continuous updating of website content AI Oriented Content Creation Produce & coordinate blog articles, FAQs, and short explainer videos. Evaluate and optimize AI generated content vs. traditional content Authority Building: Plan and execute safe, white hat link building initiatives Reviews & Brand Trust: Manage customer reviews across platforms (Google Reviews, Trustpilot, etc.). Respond to comments and maintain brand trust KPIs & Analytics Define and track AI visibility KPIs. Analyze performance using GA4, Google Search Console, and Looker Studio delivering actionable insights and recommendations based on AI analytics **Who You are:** Bachelor’s degree in Business, Marketing, or related field (Master’s is a plus) Minimum 3 years’ experience in digital marketing, ideally in insurance/financial services Strong SEO knowledge (incl. GEO, AEO) Experience with CMS platforms (Bloomreach is a plus) Proficient with GSC, Ahrefs/Semrush, GA4, Looker Studio, Surfer/Neuron/Jasper Advanced use of AI tools (ChatGPT, Claude, Copilot, Gemini, Perplexity) Ability to create and implement structured data (schema) Strategic, data‑driven mindset; strong collaboration with IT, PR, product teams Creative, proactive, and innovation‑oriented Understanding of GDPR in AI‑driven personalization Excellent written and verbal communication skills in English **What we offer:** Extensive training opportunities – on-demand and on-site Partnerships with educational institutions across Greece for advanced study, with tuition support Comprehensive Health Insurance for peace of mind and financial protection Well-being support and work–life balance One‑time budget for home-office equipment Recognition and rewards for excellence Monthly meal allowance Newly renovated, centrally located offices with easy access ## About NN NN Hellas, the Greek arm of NN Group based in Athens, is widely praised for a people-centered culture and has earned Top Employer status in Greece for seven consecutive years (2019–2024); the company also discloses sustainability practices and ESG-aligned investment options. ([nnhellas.gr](https://www.nnhellas.gr/head-office-positions)) Key strengths noted by employees include strong work-life balance (4.2/5 on Indeed) and solid pay and benefits (4.0/5), plus broad career opportunities across the group and international exposure. ([gr.indeed.com](https://gr.indeed.com/cmp/Nn-Hellas/reviews)) Common criticisms include slow processes in a large organization and internal politics in some teams, with some reviewers rating Work/Life balance poorly (1.3/5 on Glassdoor). ([glassdoor.com](https://www.glassdoor.com/Reviews/NN-Group-Greece-Reviews-EI_IE982653.0%2C8_IL.9%2C15_IN100.htm)) Quantitative ratings show Glassdoor Greece: overall 3.3 (Culture & Values 4.1, Senior Management 4.1, Compensation & Benefits 4.0, Career Opportunities 3.3, Work/Life Balance 1.3); Indeed Greece reports 4.0/5 from 7 reviews for NN Hellas, indicating a generally favorable sentiment but based on a small sample. ([glassdoor.com](https://www.glassdoor.com/Reviews/NN-Group-Greece-Reviews-EI_IE982653.0%2C8_IL.9%2C15_IN100.htm)) ## Frequently Asked Questions ## What does the role involve? As Digital Marketing Specialist for AI and SEO, you’ll develop and execute an AI-first content strategy and optimize digital assets for AI-powered search. You’ll ensure our content aligns with evolving AI search trends, focusing on relevance, quality, and E-E-A-T standards. This role thrives on experimentation, data-driven iteration, and continuous improvement. ## How does AI-first SEO influence NN Hellas' strategy? You’ll shape content and optimization initiatives around AI-generated answers and contextual relevance. The aim is to keep NN Hellas visible and credible as AI evolves, with adaptive briefs, structured data, and semantic optimization. The role blends technical SEO with creative storytelling to outperform competitors in AI search results. ## What skills and experience are important? Strong knowledge of SEO, content strategy, and AI-powered tooling; experience with AI-first optimization, structured data, and E-E-A-T considerations. Proficiency in analytics, experimentation, and performance measurement is essential. Excellent collaboration and written communication help translate data into compelling content. ## How is success measured in this role? KPIs include organic visibility and rankings for AI-relevant queries, quality and relevance of AI-aligned content, and the performance of SEO-driven campaigns. You’ll track impact on organic traffic, engagement, and the presence of NN Hellas in AI-generated responses. Regular testing and optimization cycles will be part of the daily workflow. ## What makes NN Hellas a great place to work? NN Hellas combines the stability of a top Greek insurer with a culture that values innovation and growth. We’re recognized as a Top Employer for 8 consecutive years, offering an inclusive, supportive environment and opportunities to learn and advance. You’ll collaborate with diverse teams and have access to ongoing AI and marketing training. ## What does collaboration look like with other teams? Collaboration spans product, data science, content, and regional marketing teams to align on AI-first strategies. You’ll translate data insights into actionable content briefs and work closely with writers, designers, and developers to implement changes across channels. A proactive, communicative approach helps ensure fast iteration and a consistent brand voice. ## Apply [Apply for this position](https://www.linkedin.com/jobs/view/ai-seo-digital-marketing-specialist-at-nn-4388583325) --- Source: [AI & SEO- Digital Marketing Specialist at NN](https://seo-vacancy.eu/job/ai-seo-digital-marketing-specialist-nn-athens)