Chef de projet SEO H/F Paris

Key strengths cited by employees include a vibrant creative culture and a strong emphasis on belonging at VML in Paris, with teams described as collaborative and diverse. Common criticisms center on limited opportunities for career advancement and modest pay/benefits in the Paris office, per Glassdoor Paris reviews (culture around 3.3/5, pay around 2.7/5, about 80% would recommend). Quantitative ratings show an overall 4.0/5 rating with ~80% of respondents recommending the firm; culture and work-life balance are mid-range (≈3.3/5 and ≈3.8/5, respectively). CSR and sustainability: the firm highlights CSR via the VML Foundation (donations over $3.2 million) and aligns with WPP’s sustainability reporting, indicating a broader commitment beyond creative work. Confidence: Paris-specific data come from a relatively small sample of reviews (roughly a dozen), so these impressions may not fully capture the broader employee experience across the network.

What is the role and what will I be doing?

• Define and pilot innovative SEO strategies aligned with client business goals.
• Keep up with search engine algorithm changes, anticipate impacts, and integrate new best practices.
• Conduct comprehensive audits (technical, semantic, competitive) and evaluate SEO performance (traffic, rankings, crawlability) to identify optimization levers.
• Create detailed technical SEO specifications for site redesigns, migrations, or new builds; collaborate with developers or external contractors to implement changes.
• Perform in-depth semantic analyses (keyword research, search intent, seasonality) and prioritize actions based on business impact.
• Work cross-functionally with product, development, content, and analytics teams to ensure SEO is integrated into projects from scope to launch.

Where is the role based and what are the working arrangements?

• Location: Paris or Toulouse, France.
• The role sits within a global agency environment that blends creativity, technology, and data. Depending on client needs and team structure, expect a mix of on-site collaboration, hybrid work, and coordination with colleagues across markets.

What qualifications and experience does VML look for?

• Demonstrated experience managing SEO projects or programs, with a track record of delivering measurable improvements.
• Strong ability to plan and execute SEO audits (technical, on-page, semantic, and competitive analysis).
• Proficiency in translating audit findings into actionable technical specifications and working with developers or external partners to implement changes.
• Solid understanding of semantic optimization, keyword research, user intent, and content strategy.
• Comfort working with data: analytics, performance dashboards, and key SEO metrics; ability to explain results to non-technical stakeholders.
• Collaboration and communication skills to coordinate with multidisciplinary teams.
• While not exhaustively listed here, these capabilities align with the job’s described missions; exact requirements are set in the official posting.

What are the key skills and tools that will help me succeed?

• Tools: Google Analytics, Google Search Console, Screaming Frog, Ahrefs or Semrush, and other SEO/technical measurement platforms.
• Skills: technical SEO, on-page optimization, site migrations and URL structuring, data interpretation, prioritization under business constraints, and strong written/verbal communication in a bilingual or French-speaking environment.
• Bonus: experience with large-scale websites, enterprise CMS ecosystems, and cross-functional project management.

What does the application process look like and how long does it take?

• Step 1: Online application (resume/CV and any supporting materials such as case studies or a portfolio).
• Step 2: HR screening to assess fit with role, team, and culture.
• Step 3: Technical/case study interview or skills assessment focused on audits, recommendations, and problem solving.
• Step 4: Interviews with the SEO team and relevant stakeholders (could include a practical discussion of a past project).
• Step 5: Offer and onboarding. Timelines vary by candidate, but a typical agency process can span a few weeks from initial application to offer.

How will success be measured in this role?

• Increases in organic traffic and search rankings for priority keywords and business KPIs.
• Quality and impact of technical recommendations, including successful site migrations or redesigns with minimal downtime and improved crawlability.
• Semantics quality: alignment of content with user intent and improved relevance scores.
• Timely delivery of audits, specs, and guidance, plus effective collaboration with developers and external partners.
• Overall contribution to clients’ growth and to the agency’s ability to scale SEO capabilities across projects.

How should I prepare my application?

• Highlight relevant SEO project leadership, including specific audits you’ve conducted and the resulting changes.
• Include case studies or metrics that demonstrate traffic or ranking improvements, technical fixes implemented, and any migrations or site launches you supported.
• Describe your process for conducting semantic analyses, keyword research, and prioritization under project constraints.
• Mention collaboration with cross-functional teams (dev, content, analytics) and your experience translating data into actionable recommendations.
• If you have multilingual capabilities or experience with the French market, detail it.
• Application tip: tailor your CV to show end-to-end SEO delivery (from strategy to implementation) and include a concise summary of how you drive business results.

Application page: https://careers.vml.com/job/chef-de-projet-seo-paris?utm_source=seo-vacancy.eu