Content & SEO Senior Specialist Budapest

XTB is viewed by job seekers as a technology-driven broker with a generally positive work environment and culture centered on trust and support, though Budapest-specific office details are not clearly listed and local reviews are scarce. (glassdoor.com)

Financial health appears solid, with Q1 2025 results showing record operating income of EUR 138.7 million, 1.54 million customers, and net profit of EUR 46.3 million. (ir.xtb.com)

CSR and sustainability are well developed, including a formal ESG strategy for 2024–2027, CSRD-compliant reporting in 2025, a Breeam Excellent HQ, measurable carbon footprint, and employee volunteering programs. (esg.xtb.com)

Strengths cited include a positive work environment and efficient onboarding, while criticisms include concerns about compensation and career progression, and some customer reviews note funding delays and sales pressure; Glassdoor ratings hover around 3.6–3.8 with about 65–74% of reviewers willing to recommend the company. (glassdoor.com)

What will I do in this role?

You will create engaging, high-quality educational content in Hungarian and English that aligns with marketing and regulatory requirements. Responsibilities include:

• Proofreading, editing, and optimizing website content (especially landing pages) for search engines.
• Conducting keyword research and implementing SEO strategies to improve visibility and organic traffic.
• Developing and executing link-building strategies, including competitor analysis and outreach for backlinks.
• Publishing and managing content on-site and off-site.
• Analyzing SEO performance using tools like Google Analytics (GA4), Semrush, and Ahrefs; identifying insights to boost results.
• Translating and localizing English content for the Hungarian market.
• Collaborating with local and international marketing teams (including legal, PR, and design).

What skills and qualifications are required?

Essential qualifications and traits include:

• Native-level Hungarian and intermediate English proficiency.
• Solid knowledge of on-page and off-page SEO (site structure, link-building, meta optimization).
• Experience creating SEO-friendly content, ideally on finance or investment topics.
• Proficiency in keyword research and SEO tools (e.g., Google Search Console, GA4, Ahrefs).
• Analytical mindset with the ability to track, interpret, and act on key SEO metrics.
• Attention to detail, reliability, and a proactive working style.
• Interest in financial markets and willingness to build subject-matter expertise.
• Ability to explain SEO concepts clearly and collaborate across teams (marketing, content, developers).

What is the work arrangement and location?

• Location: Budapest, Hungary.
• Work setup: Fully remote with occasional business travel to the company’s office in Bratislava and/or Prague.
• You’ll collaborate with local and international teams, so effective communication and timely delivery are important.
• The role supports a cross-functional, international marketing environment.

What is the application process and what should I prepare?

Typical application steps include:

• Submit a current CV/resume and a portfolio or examples of SEO-focused content (if available).
• HR screening to assess fit for the role and language requirements.
• Interviews with marketing, content, and SEO stakeholders; may include a skills discussion or case study related to content optimization and link-building.
• You may be asked to discuss past SEO results (traffic, rankings, or engagement) and how you achieved them. Helpful preparation:
• Ready examples of bilingual content you’ve produced (Hungarian and English).
• Be prepared to talk through specific SEO tactics you’ve used (on-page optimizations, content strategy, link-building outreach).
• If possible, demonstrate familiarity with GA4, Google Search Console, Semrush, or Ahrefs through a concrete project.

What are the compensation and growth opportunities at XTB?

• Compensation: Competitive monthly salary plus annual bonuses.
• Work-life and development: Fully remote work with access to education and training courses in both marketing and financial markets; opportunities to develop personal and professional skills within a dynamic, international brokerage.
• Career growth: Work in a rapidly growing FinTech company with international exposure, collaboration across marketing, legal, PR, design, and development teams, and a chance to build subject-matter expertise in finance and online investing.