Content & SEO Specialist (English-speaking; fixed-term contract, minimum 12 months) Helsinki

Sharetribe is a steward-owned, Helsinki-based employer with open salary transparency, annual salary adjustments, and a flexible work model that lets you work remotely or from a central office. The company underlines a purpose-driven culture with values like integrity, candor, balance, and a strong emphasis on DEI, supported by CSR efforts such as charitable giving and advocacy on immigration reform. Employee-reported data is limited (Glassdoor shows only a single review, noting a small company with few major events, while Trustpilot rates the company around 4.1/5 overall from customers). Overall, the sentiment is positive about culture and transparency, but representativeness is limited due to small sample sizes and CSR content published by the company. (sharetribe.com)

What does the role involve?

You’ll own content strategy and execution, writing articles, guides, and landing pages that target high-value keywords. You’ll track performance with analytics, identify underperforming pages, and iterate with clear reasoning, all while staying ahead of AI-era SEO. You’ll work with the CMO, Product Marketing Manager, and freelancers, maintaining high standards with strong autonomy.

How does the role fit into Sharetribe's marketing strategy?

Content has been the cornerstone of Sharetribe’s marketing for a decade, and you’ll continue to fuel its growth by optimizing inbound channels and top-of-funnel SEO. Expect to shape priorities, align with the go-to-market plan, and experiment with AI-assisted content to boost discovery.

What is the team and working setup like?

You’ll join a small, flat marketing team with a strong emphasis on autonomy and collaboration. The office is in downtown Helsinki, with partial remote work after onboarding, and a culture that prioritizes balance. There are no middle managers, just skilled contributors who own their work.

What does success look like in this role?

Success means measurable growth in organic traffic and keyword rankings, plus a content library that converts readers into engaged users. You’ll regularly publish high-quality content, stay current on AI-era SEO, and demonstrate clear impact through data-driven optimizations.

What opportunities for growth and expansion exist?

There’s room to broaden your scope into outbound, content automation, and marketing tech. As the team evolves, you’ll be encouraged to lead initiatives, own experiments, and expand your skill set in AI-powered content workflows.

What about the contract, location, and onboarding process?

The role is a fixed-term contract for at least 12 months, with potential extension considered closer to term end. The position is based in Helsinki with remote flexibility after onboarding, and relocation is not provided. You’ll work closely with the Head of Content and the rest of the marketing team to hit ambitious goals.