Digital Content & SEO Manager Frankfurt

SharkNinja maintains a Frankfurt am Main presence with active European hiring (Frankfurt office listings and a dedicated Germany location page), signaling a growing regional hub. Public reviews note competitive pay and benefits and cross‑functional learning opportunities, though the overall rating sits around 3.0–3.3/5 with roughly half of respondents likely to recommend the company. Common criticisms highlight a fast‑paced, high‑pressure culture with concerns about work‑life balance and management style, particularly among upper management reviews. CSR and sustainability efforts are robust in public disclosures (2024 ESG report and Planet Positive initiatives), and the company reports strong financial health (FY2024 revenue ~$5.53B, net income ~$439M), but Frankfurt‑specific review data remain limited, so the sentiment should be interpreted as indicative rather than fully representative. (careers.sharkninja.com)

What will the Digital Content & SEO Manager do?

• Own sitewide content operations for Shark and Ninja in the Central Europe region, ensuring accuracy, brand consistency, and accessibility.
• Handle NPD setup (build and QA product pages and merchandising content) and coordinate with Category/Commercial Teams for on-time go-lives.
• Create and optimize campaign and evergreen landing pages; manage CPS (CMS) and DAM workflows using Intershop and Cloudinary.
• Lead the organic growth strategy for Central Europe: keyword opportunity sizing (brand and non-brand), audience/intent mapping, content calendar, and prioritization aligned to commercial goals.
• Plan, brief, and produce clear, on-brand, localized content; ensure accessibility and regulatory/compliance considerations.
• Maintain a Content Calendar for campaigns, seasonality, NPDs, and SEO; oversee on-page SEO (metadata, headings, internal linking, alt text, structured data, snippets).
• Govern content quality (tone of voice, brand consistency, factual accuracy, legal sign-off, localization QA); maintain reusable modules and component guidelines.
• Collaborate cross-functionally with UX, Design, Product, Performance, PR/Comms, and Marketing to maximize reach and ensure channel-fit journeys.
• Measure success through metrics like organic traffic, keyword rankings, page-level performance, conversions, and user engagement; continuously optimize.

What qualifications and experience are essential for this role?

• Experience in website content management/CMS operations within ecommerce or multichannel digital environments.
• Strong CMS skills (Intershop or a similar platform) and comfort with CMS governance.
• Basic technical understanding of frontend development (HTML, CSS, JavaScript).
• Excellent editorial craft, UX writing, information architecture, and strong accessibility knowledge.
• Solid on-page SEO fundamentals (metadata, headings, internal linking, alt text, structured data, snippets).
• Hands-on experience with GA4 and Google Search Console.
• Experience with DAM/cloud-based asset management (Cloudinary) and localization workflows.
• Strong stakeholder management and organizational skills; ability to juggle multiple launches with clear priorities.
• Fluent in German and English (both written and spoken).

Optional but beneficial: experience working in Central Europe, and a portfolio or concrete examples of content and SEO work.

What is the application process and expected timeline?

• Typical steps you can expect:
  • Submit your application (resume and, if possible, a portfolio or content samples).
  • HR/recruiter screening to assess fit, location, and basic requirements.
  • Hiring manager interview(s) focusing on experience, strategy, and problem-solving.
  • Case study or practical task related to content planning, SEO, or CMS/workflows (may be requested).
  • Final round with cross-functional partners (UX/Design/Product/Marketing) as needed.
  • Offer and onboarding.
• Timelines can vary, but you should plan for roughly 2–4 weeks from application to potential offer, depending on scheduling and internal processes.
• Preparation tips: be ready to discuss specific examples of end-to-end content projects, SEO improvements you led, CMS workflows (Intershop or similar), and localization/QA processes. Having a brief content/SEO case you’ve managed can be helpful.

Is this role on-site in Frankfurt, and is there any hybrid or visa/relocation support?

• Location is listed as Frankfurt. The posting does not explicitly state remote or hybrid options.
• Please discuss on-site vs. hybrid arrangements with the recruiter during the process to understand current policy and what can be offered.
• For non-EU candidates, visa sponsorship and relocation support are typically evaluated on a case-by-case basis. If you require sponsorship or relocation, mention this early in the process so the team can advise on possibilities and timelines.

How does this role contribute to SharkNinja’s broader goals, and what are the growth opportunities?

• The role directly supports SharkNinja’s Central Europe growth by building intent-led content journeys that increase traffic, improve engagement, and drive conversions and loyalty across two major brands (Shark and Ninja).
• You’ll work across multiple functions (UX, Design, Product, Performance, PR/Comms, Marketing) to amplify reach and ensure content aligns with commercial and brand goals.
• Growth opportunities include expanding regional content leadership, owning larger-scale SEO programs, and potentially advancing to senior content/SEO leadership roles such as Regional Content Lead, Head of Digital Content & SEO for Europe, or related strategic roles as the organization scales.
• Continuous learning and upskilling are supported through cross-functional collaboration, exposure to global brand initiatives, and involvement in NPD and campaign launches.