Digital Copywriter (SEO & GEO) Antwerp

Strengths noted by employees include high flexibility, hybrid work, empowerment and trust from management, modern offices, and clear opportunities for internal mobility and international growth; culture and values are rated positively (around 4.2/5) in Glassdoor reviews. (glassdoor.nl)

Common criticisms include perceptions that salary and benefits may not be fully competitive, plus occasional complaints about billing, invoicing, and responsiveness. (glassdoor.nl)

Quantitative ratings show an overall Glassdoor score around 3.7/5 with about 66% would recommend Efficy to a friend, while the Brussels location reports about 4.3/5 with 87% recommending. (glassdoor.com)

Antwerp-specific reviews are scarce; Efficy does have a regional footprint in the Antwerp area, but Brussels remains the primary HQ, so Antwerp sentiment may not fully reflect the firm-wide experience. (kmoinsider.be)

What does the role involve?

You’ll be a hands-on digital copywriter responsible for producing high-quality, long-form content optimized for search engines and AI environments. You’ll own content at scale while serving as the SEO & GEO expert within the marketing team. Expect to research topics, write, edit, and optimise content for conversions and visibility.

How will I drive organic growth through SEO and GEO?

The role combines writing with technical optimization: keyword research, on-page SEO, meta data, and structured content to improve rankings. You’ll align content with user intent across traditional search and AI contexts, leveraging GEO signals. You’ll measure impact using content performance metrics and adjust strategy accordingly.

What does success look like in this copywriter role?

Success means delivering content that ranks for target keywords and drives qualified traffic, engagement, and conversions. You’ll show measurable lift in organic visibility and user metrics while maintaining content quality and brand voice at scale. Regular collaboration with SEO, product, and sales teams ensures content supports revenue goals.

What kind of content will I create and how often?

You’ll produce long-form articles, landing pages, and conversion-focused content designed for SEO and AI environments. The cadence is fast yet thorough, with content produced at scale while preserving quality. You’ll repurpose and optimize existing assets to maximize reach.

What learning and career growth opportunities does Efficy offer?

Efficy emphasizes learning and career growth within a global, hybrid setup. Youll gain deep SEO and GEO expertise, cross-functional collaboration, and exposure to an international SMB-focused product. There are opportunities to shape strategy and take on increasing ownership.

What makes the team and hybrid setup stand out?

You’ll join an international team with flexible work arrangements that support a European footprint. The hybrid setup balances collaboration and autonomy, helping you work effectively across markets. You’ll be part of a culture that values curiosity, experimentation, and results.