Digital Marketing Specialist (Content, SEO & AI) Manchester

WilsonCooke, a Manchester-based brand performance and digital marketing agency, emphasizes a forward-thinking, client-centric ethos with in-house capabilities across Brand Marketing & Strategy, Paid Search, Organic Search, and Conversion Rate Optimisation. Public signals of financial health and growth include a 2022 NPIF loan of £250k to scale the business, a staff count around 21, and public moves toward expansion and rebranding as part of a Manchester move. The company describes a culture of collaboration and ownership, aiming to lead from behind and continually improve to serve clients better. Glassdoor shows a very small public sample (2 ratings) with an overall 3.8/5 and mixed reviews—one comment cites a “toxic work environment,” while another highlights “excellent forward thinking” and good work-life—so the sentiment is fragmented and not highly representative. CSR and sustainability details are not publicly documented on their site or in the coverage found, with materials instead focusing on growth, client work, and thought leadership. (wilsoncooke.agency)

What does the role involve?

A hybrid Digital Marketing Specialist role combining high-quality B2B content creation with broader digital marketing execution. You'll develop content strategies, support SEO development, run campaigns, and use AI-enabled optimization to lift performance for ambitious brands. You'll report to the Head of Commercial within a forward-thinking agency environment.

What qualifications and experience are you looking for?

A minimum of 3 years of digital marketing agency experience is required. You should have strong content creation capability, solid SEO understanding, and the ability to apply AI strategically to enhance campaigns. This role is UK remote / Manchester-based, full-time and permanent.

How does AI factor into everyday work?

AI is used to elevate content and campaign performance, from ideation and optimization to data-driven decision-making. You’ll combine AI tools with human insight to ensure high-quality B2B content and measurable results. Expect to experiment, learn, and iterate with ethical and effective AI practices.

What is the team and reporting structure?

You'll be part of the Digital Marketing department and report to the Head of Commercial. The role collaborates closely with content creators, SEO specialists, and campaign teams across client work. It’s a commercially minded, cross-functional position in a growing agency.

What growth and development opportunities exist?

This role offers exposure to strategy, SEO, content, campaigns, and AI-enabled optimization across multiple clients. You'll be encouraged to own initiatives and influence how AI is used to drive performance. There are clear opportunities for advancement within a forward-thinking agency.

What makes WilsonCooke stand out?

WilsonCooke is a forward-thinking digital and marketing agency focused on performance-led growth. The team blends content, SEO, campaigns, and AI to deliver measurable results for ambitious brands. It’s a collaborative, client-facing environment with a strong focus on innovation.