Director, SEO + GEO Munster

Walker Sands is generally perceived as a people-first, collaborative B2B marketing agency with award-winning culture across its Chicago headquarters and other offices (Seattle, SF, Boston, Atlanta); there is no Munster-based office publicly listed, and the firm appears to emphasize hybrid/remote work. (topworkplaces.com)

Key strengths cited by employees include flexible PTO and robust learning and development programs, active ERGs, a collaborative growth culture, and volunteer opportunities reflecting CSR values. (walkersands.com)

Common criticisms include compensation concerns for workload, occasional leadership gaps, and a slow hiring process. (glassdoor.com)

Quantitatively, Glassdoor scores hover around 3.6–3.7/5 with roughly 50%–55% of employees would recommend the company; external awards (Inc. 5000 honors, Built In Best Places to Work, Crain’s Top Workplace Chicago) reinforce a generally positive sentiment across markets, though Munster-specific data are not publicly listed. (glassdoor.com)

Reliability note: reviews and awards are concentrated in Walker Sands’ major markets (Chicago, Seattle, SF, Boston, Atlanta) and may not reflect any Munster-specific office or client experiences; no Munster location is listed on the official site as of Oct 7, 2025. (walkersands.com)

What will you do as Director, SEO + GEO at Walker Sands?

• Lead strategic SEO and GEO initiatives for a portfolio of medium to large B2B clients, setting vision, frameworks, and success metrics aligned to business goals.
• Drive high-level conversations with enterprise-level stakeholders (CMOs, VPs, senior leaders) to articulate how SEO and GEO fit into the broader marketing ecosystem.
• Collaborate across departments (paid, content, PR, analytics, demand gen, client services) to integrate SEO and GEO into comprehensive marketing programs.
• Oversee the development and execution of sophisticated SEO and GEO strategies, including technical audits, content gap analysis, competitive assessments, page-level optimizations, content outlines, and performance tracking.
• Translate data and insights into compelling narratives and recommendations that inform executive decision-making and demonstrate impact on revenue and growth.
• Serve as a trusted advisor to clients, cultivate long-term partnerships based on results, thought leadership, and accountability.
• Support sales by contributing SEO/GEO expertise to new business opportunities and pitches.

What qualifications and background are expected for this role?

• A seasoned leader with a strong track record in SEO, content strategy, and integrated marketing, ideally with experience serving B2B and enterprise accounts.
• Demonstrated ability to manage and mentor multiple teams (SEO managers, senior specialists, interns) and to develop career growth plans for team members.
• Proven success translating complex search challenges into actionable, revenue-driving solutions and narratives for C-level audiences.
• Deep familiarity with current search trends, including AI-influenced search and platforms like ChatGPT, Perplexity, and Gemini, and how they impact SEO and content strategy.
• Strong collaboration skills to work across functions (paid media, content, analytics, PR, demand gen) and with cross-functional leadership.
• Proficiency with SEO and analytics tools, data interpretation, and reporting that ties to business outcomes.
• Bachelor’s degree in marketing, communications, business, or a related field is preferred; advanced degrees or relevant certifications are a plus.

What is GEO and how does it relate to SEO in this role?

• GEO stands for Generative Engine Optimization, a framework that integrates generative AI capabilities (e.g., ChatGPT, Perplexity, Gemini) into search strategy and content workflows.
• In this role, GEO complements traditional SEO by enabling more scalable content ideation, topic modeling, and optimization while maintaining brand voice and accuracy.
• You’ll guide the team in leveraging AI-driven insights to improve content quality, on-page optimization, and discovery across channels, while measuring impact on traffic, engagement, and conversions.
• The role involves staying ahead of how AI platforms influence search behavior and adapting client strategies to maintain relevance and competitive advantage.

What is the application process and what should I prepare?

• Apply through Walker Sands’ careers channel with your resume and a brief cover note.
• You may be asked to share a portfolio or case studies demonstrating prior SEO + GEO leadership, strategy development, and measurable outcomes for B2B clients.
• Be prepared to discuss how you’ve integrated AI-driven search trends into real client programs and the business impact you achieved.
• The process typically includes initial conversations with HR and a hiring leader, followed by interviews with cross-functional leaders and, potentially, a final executive discussion.
• You can note your pronouns in your application if you wish, and Walker Sands offers accommodations upon request at any stage of the process.
• Salary expectations and availability may be discussed during the process.

What is Walker Sands' stance on diversity, equity, inclusion, and accommodations?

• Walker Sands strongly encourages applicants who are people of color, lesbian, gay, bisexual, transgender, queer, non-binary, veterans, parents, and individuals with disabilities. It is an equal opportunity employer committed to diversity, equity, and inclusion.
• The company welcomes all to apply and provides accommodations during the application and interview process if needed.
• You’re invited to note your pronouns in your application to support inclusive communication.