Generative Search Optimisation & Content Marketing Manager (SEO/GEO) Paris

In Paris, Hilti Group is perceived as a dynamic, diverse workplace at the Boulogne-Billancourt hub, with an environmentally conscious building, flexible work options, wellbeing spaces, and a sustainability-forward culture (EcoVadis Gold with SBTi commitments and the three-pillar focus: Environment, People, Society). (careers.hilti.group) Key strengths noted by Paris employees include a fair salary mindset, good diversity, a strong employer brand, rapid upskilling opportunities, and close proximity to clients. (glassdoor.com) Common criticisms point to a vertical, hierarchical structure and limited career development, with some reviews mentioning high performance pressure and long hours in certain roles. (glassdoor.com) Paris-specific ratings run around 3.7–3.8/5 on Glassdoor (based on about 26–37 reviews) and about 3.7/5 on Indeed France, indicating generally favorable sentiment with caveats and limitations in representativeness. (glassdoor.com)

What does the role involve?

You’ll own and develop Hilti's organic and AI-driven search strategy, marrying content ambition with performance analytics. You’ll bridge content strategy, content performance and user-first thinking, working with content, UX, development and marketing teams to integrate SEO at every stage of the digital experience. The role drives visibility, authority and performance across markets and languages for B2B decision-makers.

How does Generative SEO fit into Hilti's content ecosystem?

The role blends GEO/SEO techniques with generation-enabled content, focusing on on-page optimization, content structure, and keyword targeting. You’ll ensure SEO is embedded into content creation and digital experiences, collaborating with content creators and regional teams to maximise relevance and ranking potential. You’ll measure impact with content performance metrics and iterate based on data to improve rankings and engagement.

What impact across markets and languages can you expect?

You’ll shape strategy to improve organic visibility in multiple markets and languages, aligning with local intent and business relevance. You’ll work with regional marketing teams to tailor content and SEO tactics to resonate with B2B buyers in each market.

What makes Hilti's approach to SEO and content unique?

This role sits at the intersection of data-driven optimization and creative content, leveraging AI search capabilities to scale reach. You’ll be part of a global marketing communications engine, collaborating across functions to ensure a consistent, high-quality digital experience for decision-makers.