Growth Content Specialist (SEO/GEO) Bordeaux

Alan in Bordeaux operates as part of a fast-growing Paris-based digital health insurer, with employees praising a high-ownership, transparent culture and a CSR-forward mission centered on prevention and seamless care. (glassdoor.com) Key strengths cited by employees include strong career opportunities and a supportive, outcomes-driven environment, with CEO approval reported as high in Glassdoor reviews. (glassdoor.com) Common criticisms include an async, direct communication style that isn’t for everyone and occasional blur in project scope, which can affect autonomy. (glassdoor.com) Quantitative ratings show Alan Paris around 4.7/5 overall on Glassdoor (culture ~4.5, career ~4.4); Bordeaux-specific reviews are sparse, while local job postings highlight generous equity and 100% healthcare coverage for employees and their families. (glassdoor.com) Financial health and growth are strong, with €50m Series C in 2020 and a €173m Series F in 2024 valuing the company around €4 billion, signaling robust momentum and international expansion. (finsmes.com)

What does the Growth Content Specialist (SEO/GEO) role involve?

You’ll own the end-to-end content growth engine: defining SEO and geo-targeted content strategies, creating and optimizing assets, and coordinating with product, marketing, and care teams to drive adoption across markets. You’ll test hypotheses, measure impact, and iterate quickly in a fast-paced health-tech environment.

How do SEO and GEO strategies contribute to Alan's growth and mission?

SEO and GEO are core levers to increase awareness, trust, and adoption of Alan's preventive health solutions across France and beyond. By optimizing content for search intent and geo signals, you’ll drive qualified traffic and engagement while supporting cost-efficient growth. You’ll partner with analytics and product teams to measure impact and iterate quickly.

What skills and experiences are essential to thrive in this position?

Strong SEO and content strategy skills, hands-on keyword research, and experience with analytics and CMS. A data-driven mindset and the ability to test ideas quickly are essential. Fluency in French is a plus, with business-level English often used in cross-market settings.

How would you describe the team culture and leadership principles at Alan?

Alan's leadership principles shape how you work: mission-first decision making, distributed ownership, radical transparency, and continuous growth. You'll collaborate openly with stakeholders across France, Spain, Belgium, and Canada, and take ownership of outcomes from detection to scale. Expect candid feedback, fast experiments, and a bias toward learning.

What might the first 90 days look like?

In the first 90 days, you’ll audit existing content, map SEO and GEO opportunities, and define a measurable growth plan aligned with product and care goals. You’ll deliver quick wins with optimized content, then lay the framework for ongoing experimentation and reporting. You’ll work closely with cross-functional partners to ensure alignment with regional priorities.

What opportunities for growth and impact does this role offer?

This role offers a clear path to scale content across markets, contribute to prevention-focused care, and move into senior growth or content leadership tracks. You’ll gain visibility into cross-functional product, marketing, and care initiatives while shaping strategies that impact employer ROI and member health. Ambition, curiosity, and strong results can open doors to regional leadership roles across Alan's markets.