Growth Content Specialist (SEO/GEO) Geneva
What Makes This Opportunity Special
Drive growth at the intersection of health, content, and technology with Alan in Geneva. As Growth Content Specialist (SEO/GEO), you'll shape what people read and how they discover holistic health benefits. Lead SEO and geo-focused content strategies that turn health benefits into a measurable asset for employers and members.
About Alan
Coming soon
Frequently Asked Questions
What does the role involve?
You'll own growth content strategy across SEO and GEO channels, creating content that fuels discovery and engagement for Alan's health platform. You’ll collaborate with product, marketing, and content teams to align messaging with employer and member needs and to boost organic visibility. Expect to translate data into actionable content roadmaps that drive measurable impact.
How does SEO/GEO drive value for Alan?
SEO and GEO help people find preventive health solutions when they need them, lowering claims costs and increasing member adoption. You'll optimize landing pages, blog content, and location-based campaigns to boost relevant traffic and conversions. The role ties content quality to business outcomes like employer value and member engagement.
What does success look like in the first 90 days?
First 90 days: audit content and technical SEO, map geo opportunities, and land quick wins with a prioritized plan. Establish dashboards to track organic visibility, traffic quality, and geo performance. Deliver initial optimised assets and cross-functional alignment that show measurable momentum.
What tools and tech stack will you use?
You'll likely work with SEO tools (Ahrefs, Semrush), content management systems, analytics platforms, and collaboration tools that connect product and marketing. The role thrives on turning data into content experiments and rapid iterations.
How does Alan support growth content roles?
We live by radical transparency, distributed ownership, and always growing, so you’ll own your milestones and learn in public. You’ll have access to cross-market data and the chance to shape growth across France, Spain, Belgium, and Canada with a mission-driven team.
Why is Geneva a great base for this role?
Geneva sits at the crossroads of international health innovation and European business, offering rich cross-market collaboration. Being part of Alan means you’ll influence content that touches employers and millions of members across several markets.