Growth Content Specialist (SEO/GEO) Lyon

Strengths noted include Alan's modern, radically transparent culture and low employee turnover, with employees praising transparency and a strong team dynamic, and clients highlighting responsive customer service and a user-friendly app. Common criticisms point to mixed experiences with reimbursement/claims processing and concerns about cost or coverage limits. Quantitative rating: Glassdoor scores Alan at about 4.4 out of 5 (108 reviews) with roughly 88% of employees recommending the company. Confidence in representativeness: public sentiment data are company-wide rather than Lyon-specific, though Lyon is a visible location for Alan’s job postings (Lyon, France), so Lyon-focused reviews may be limited. (sifted.eu)

What does the Growth Content Specialist (SEO/GEO) do at Alan?

You’ll design and execute growth-focused content strategies with a strong SEO and geo-targeting lens. You’ll create and optimize blog posts, landing pages, and localization-ready content to attract employers, brokers, and members across multiple markets. You’ll collaborate with product, growth, and marketing to turn insights into scalable experiments and measurable results.

How does SEO and GEO contribute to Alan’s mission?

SEO and GEO unlock discovery and understanding of prevention as a norm; location-based optimization helps reach employers and members where they live and work. Through data-driven content experiments, you reduce cost per acquisition and expand healthy behavior adoption across France, Spain, Belgium, and Canada.

What skills and experiences help you succeed in this role?

Strong SEO fundamentals, content strategy, and proven ability to write and edit clear, engaging content; experience with localization and geo-targeting; proficiency with analytics tools; collaboration across product, marketing, and design.

What will my days look like in Lyon as part of the Growth team?

You'll work in cross-functional squads, own content calendars, run experiments, optimize pages and localization, review analytics dashboards; attend agile ceremonies; coordinate with external partners for translations.

How does Alan support career growth and cross-country collaboration?

The company operates across France, Spain, Belgium, and Canada, offering exposure to multiple markets; a growth mindset, radical transparency, distributed ownership; you'll have opportunities to advance within Content and Growth leadership while collaborating with diverse teams.

What makes Alan’s culture and approach to growth stand out?

Mission-driven, long-term thinking, and a "Always Growing" mindset; transparent information and asynchronous decision making; a health-focused mission with a diverse, multi-market footprint.