Growth Content Specialist (SEO/GEO) Marseille
What Makes This Opportunity Special
Join Alan in Marseille as a Growth Content Specialist (SEO/GEO) and scale health benefits through data-driven content and local targeting. You’ll own end-to-end SEO and geo-focused content experiments, collaborating with product, marketing, and regional teams to turn intent into trusted health partnerships.
About Alan
Work environment and culture are described positively, with a culture of transparency and ownership and a strong emphasis on employee growth; Alan's own materials emphasize radical transparency. (alan.com)
Key strengths noted by employees or clients include fast reimbursements, a user-friendly app, and responsive, English-speaking support. (fr.trustpilot.com)
Common criticisms include the mutuelle being expensive and occasional issues with reimbursements or communication. (fr.trustpilot.com)
Quantitative ratings: Glassdoor Paris reviews average around 4.7/5 (17 reviews), and Glassdoor France shows about 4.4/5 (108 reviews), indicating strong overall sentiment but Marseille-specific data is not clearly represented. (glassdoor.com)
Frequently Asked Questions
What does the Growth Content Specialist (SEO/GEO) role involve?
You’ll own the end-to-end creation, optimization, and measurement of growth-focused content—from blog posts and landing pages to local city pages. The role blends SEO discipline with geo-targeted messaging to drive high-intent traffic and convert interest into partnerships.
How do SEO and GEO work together in this position?
SEO builds sustainable visibility across search engines; GEO ensures content aligns with local intent, regulations, and market nuances. You’ll use keyword research, local landing pages, and structured data to attract and engage regional audiences.
What key skills and experience will help me succeed?
Strong storytelling, data-driven decision making, and familiarity with SEO tools (GA4, Search Console, Ahrefs/SEMrush) are essential. Collaboration across marketing, product, and growth teams helps translate insights into impactful content; healthcare or healthtech exposure is a plus.
What does success look like in the first 6–12 months?
You’ll improve organic metrics, drive higher-quality traffic from target markets, and measurably boost activation and conversions. Expect to run content experiments, publish briefs, and iterate quickly with regional partners.
What is Alan's culture like and how does it support growth content?
The culture emphasizes mission, radical transparency, distributed ownership, and always growing. You’ll operate in a fast-paced, collaborative environment where ownership and data-driven decision making guide every initiative.
Why is Marseille a great fit for this role and for Alan's mission?
Marseille offers a vibrant, diverse market at the heart of Southern Europe, aligning with Alan's expansion in France and beyond. The role directly contributes to turning health benefits into a valuable employer investment by delivering locally resonant, scalable content.