Growth Content Specialist (SEO/GEO) Nantes
What Makes This Opportunity Special
Join Alan in Nantes as a Growth Content Specialist (SEO/GEO) and shape content that scales health benefits and preventive care. You’ll own SEO and regional GEO initiatives that connect millions to a member-centric healthcare experience. If you enjoy data-driven storytelling and cross-team collaboration, this role will elevate your impact.
About Alan
Key strengths noted by employees or clients include fast, straightforward reimbursements, a user-friendly app, and a mission-driven culture with clear values and strong career opportunities. (glassdoor.fr)
Common criticisms include premium costs on some plans and mixed experiences with service or reimbursements, with reports of slow or bot-driven claim handling and impersonal responses. (trustpilot.com)
Quantitative ratings show Glassdoor France around 4.6/5 (70 reviews), Paris-specific Glassdoor reviews around 4.6/5 (17 reviews), and Trustpilot around 3.9–4.0/5 across hundreds of reviews. (glassdoor.fr)
Nantes-specific sentiment data isn’t readily available; Alan does list Nantes as a coworking hub in its careers pages, indicating presence there but not necessarily location-specific employee reviews. (alan.com)
Frequently Asked Questions
What does the Growth Content Specialist (SEO/GEO) role involve?
The role combines strategic content planning with hands-on SEO and geo-targeted optimization to accelerate growth for Alan’s health platform. You’ll own content calendars, optimize pages for search visibility, and tailor messages for regional markets across France, Spain, Belgium, and Canada. Collaboration with product, growth, and partnerships teams will turn insights into measurable impact.
Which skills and tools are essential for this role?
Strong SEO fundamentals, content strategy, and the ability to tell data-driven stories are essential. Proficiency with SEO tools (Google Analytics, Search Console) and experience delivering geo-targeted campaigns in cross-market contexts is a plus. If you enjoy turning complex health topics into clear, engaging content, you’ll fit right in.
How does this role support Alan's mission and leadership principles?
This role directly contributes to making prevention the norm by creating accessible, member-centric content that guides people toward proactive care. It also embodies Distributed Ownership and Radical Transparency as you partner across teams and share learnings openly, while Always Growing motivates ongoing experimentation. You'll measure impact and iterate.
What does success look like in the first 90 days?
Success means delivering a foundational SEO/GEO plan, aligning with product and marketing on key health topics, and delivering quick wins in measurable traffic and engagement. You'll establish content briefs, optimize critical landing pages, and start geo-tailored experiments across target markets. You’ll build the data dashboards to track progress.
Who will you work with and what is the team structure?
You’ll collaborate with growth, product, marketing, medical affairs, and partnerships to align content with business goals and member needs. The role sits in a cross-functional Growth Content team and reports to the Growth/Content leadership. Expect close collaboration with regional teams to tailor messaging.
What growth opportunities and next steps does this role offer?
This role offers a clear path to senior Growth Content positions or broader Growth leadership, with opportunities to deepen SEO, GEO, and content operations across multiple markets. You'll gain exposure to health-tech partnerships and product strategy, expanding your influence beyond content.