Growth Content Specialist (SEO/GEO) Nice
What Makes This Opportunity Special
Join Alan in Nice as a Growth Content Specialist (SEO/GEO), shaping content that powers our health platform across France, Spain, Belgium, and Canada. You’ll own SEO and geo-targeted strategies to attract employers and members, turning health benefits into a strategic investment. Bring data-led storytelling to a mission-driven team building prevention-focused care.
About Alan
Key strengths noted by employees and clients include Alan's radical transparency and focus on ongoing career development, with Glassdoor Paris data showing culture & values at 4.5 and career opportunities at 4.4, alongside customer praise for a modern platform and fast reimbursements. (glassdoor.com) Common criticisms involve inconsistent reimbursement experiences and concerns about price increases, as reflected in mixed Trustpilot reviews (overall 3.9) and several 1-star posts. (trustpilot.com) Quantitative ratings: Glassdoor Paris reviews average 4.7/5 from 17 reviews; Indeed France around 4.1/5; Trustpilot about 3.9/5, indicating generally favorable sentiment with notable caveats. (glassdoor.com) Confidence note: city-specific sentiment for Nice isn’t publicly broken out; the cited Glassdoor data is Paris-based (17 reviews), so Nice-specific representation may differ. (glassdoor.com)
Frequently Asked Questions
What does the Growth Content Specialist (SEO/GEO) role involve?
You will design and optimize growth-focused content and geo-targeted campaigns to drive qualified organic traffic and conversions. You'll collaborate with product, marketing, and localization teams to align content with user needs and business goals.
How does SEO and GEO fit into Alan's growth strategy?
SEO builds long-term visibility, while GEO adds local precision to target employers and members in key regions. Together they power scalable growth by connecting people with prevention-focused care and insurance seamlessly.
What would a successful first 90 days look like?
You’ll complete a content and SEO audit, map quick-win opportunities, and launch geo-targeted experiments. You’ll set up dashboards, track core metrics like organic traffic and lead quality, and present a plan for the next quarter.
Which teams will you partner with most often?
Expect close collaboration with content, SEO, product, marketing, and localization teams, plus sales enablement for employer-focused materials. You'll also loop in design and analytics to iterate quickly on real-world results.
What qualifications help you succeed in this role?
A track record of building growth content and SEO programs, plus experience with geo-targeted strategies. Proficiency with CMS and analytics tools, strong writing/editing skills, and a bias toward data-driven decision making are key.
What makes working at Alan in Nice special for this role?
You’ll join a mission-driven, transparency-first culture that values distributed ownership and curiosity. The role puts you at the heart of health tech, collaborating across countries to make prevention the norm of care.