Growth Content Specialist (SEO/GEO) Strasbourg
What Makes This Opportunity Special
Join Alan in Strasbourg as a Growth Content Specialist (SEO/GEO) and help shape how millions find health outcomes that matter. You’ll own SEO-driven content and GEO localization strategies that fuel member growth across Europe. Be part of a mission-driven team turning prevention into the new norm of care for all.
About Alan
Alan in Strasbourg is generally viewed as a modern mutuelle with fast reimbursements, an intuitive app, and responsive customer service, signaling a work environment focused on efficiency and member support. (trustpilot.com) Common criticisms include rising costs and occasional delays or friction in service, and reviews seldom discuss career development or advancement opportunities. (fr.trustpilot.com) Quantitative ratings show Trustpilot around 3.9/5 and Indeed employee reviews around 4.1/5, indicating a broadly favorable but mixed sentiment. (fr.trustpilot.com) Strasbourg-specific feedback is not widely available online, so these assessments rely on nationwide data and may not fully reflect local experiences.
Frequently Asked Questions
What does the role involve?
You’ll design and execute content strategies that boost organic visibility (SEO) and regional engagement (GEO) across Europe. The role blends content creation, experimentation, and data analysis, with close collaboration across product, marketing, and growth teams. You’ll translate user insights into scalable content that moves the business forward.
How does growth content tie into Alan's mission?
Growth content fuels prevention-focused, member-centric healthcare by helping employers and individuals discover Alan's benefits. You’ll craft messages that explain value, reduce friction, and expand reach in key markets. Your work supports turning health benefits into a strategic investment rather than a cost.
What are the day-to-day activities?
Daily you’ll conduct keyword research, craft SEO-optimized content briefs, and guide localization for different markets. You’ll test GEO-focused messages, monitor performance, and iterate based on metrics. There will be cross-functional reviews and quick-turn experiments to keep content fresh.
What metrics will you own?
You’ll track organic traffic, ranking changes, keyword growth, and GEO engagement metrics across markets. Conversion signals such as page dwell time, form submissions, and employer inquiries will inform optimization. You’ll present findings clearly to stakeholders to drive decisions.
What makes Alan’s culture unique?
Alan emphasizes mission-driven growth, radical transparency, and distributed ownership. You’ll work with a fast-moving, purpose-led team that values long-term thinking and thoughtful risk-taking. Expect a supportive environment that celebrates continuous learning and cross-market collaboration.
What growth opportunities does this role offer?
You’ll sharpen SEO and GEO skills with real-world scale across multiple countries and languages. There’s room to broaden into product marketing, content operations, and regional strategy as the business expands. High-permission growth means your ideas can influence product decisions and go-to-market playbooks.