Growth Content Specialist (SEO/GEO) Toulouse

Alan’s work environment is described as modern and digital-first, with a culture that emphasizes clarity and customer focus, and compensation & benefits rated positively (about 4.2/5 on Glassdoor). Key strengths noted by employees and clients include fast reimbursements, a user-friendly app, and responsive customer support. Common criticisms include occasional reimbursement delays and perceptions of impersonal handling, with some questions raised about value relative to cost. Financial signals show growth through major government contracts and European expansion, but the company posted net losses in 2023 and 2024 and aims for profitability by 2026. Sustainability and CSR are addressed publicly via ESG reporting (2023–2024) and internal practices like reimbursing 100% of public transport for employees, although Toulouse-specific data is not publicly published, so representativeness for Toulouse should be interpreted cautiously. (glassdoor.fr)

What does the Growth Content Specialist (SEO/GEO) role involve?

You’ll own the end-to-end growth content strategy, optimizing for search engines and geographic targeting across markets. This means keyword research, content briefs, on-page optimization, and collaboration with product, marketing, and data teams to move metrics.

What kinds of projects will you work on?

You’ll develop scalable content playbooks for France, Spain, Belgium, and Canada, tailor content to local health needs, and run experiments to improve visibility and engagement. Expect to balance informative health content with conversion-focused pages and help center assets.

What skills and experience are essential?

Strong SEO and content strategy experience, analytic mindset with comfort in dashboards, familiarity with CMS, and ability to translate data into actionable copy. Experience in healthcare or regulated industries is a plus; you should enjoy cross-functional collaboration.

How does this role fit Alan’s mission and culture?

This role directly supports our goal to make prevention the norm of care by attracting the right members through trustworthy content. It thrives in a culture of radical transparency, distributed ownership, and continuous growth, with a focus on long-term impact.

What impact can you expect on growth and healthcare outcomes?

Your efforts will contribute to lowering claims costs by driving high-quality, locally relevant content that reduces friction in the member journey. You’ll see measurable growth in organic traffic, engagement, and monetization opportunities across markets.

What does collaboration look like on the team?

You’ll work with product, data, design, and marketing in a distributed, asynchronous environment, aligning on strategy and experiments. Based in Toulouse, you’ll join a team that values radical transparency and owner mindset.