# Head of SEO | Field | Value | |-------|-------| | **Company** | Kaizen | | **Location** | London | | **Posted** | 2026-04-02 | | **Expires** | 2026-09-29 | ## Skills & Tags `Link Building`, `Analytics & Data SEO`, `E-commerce SEO` ## What Makes This Opportunity Special Lead Kaizen's SEO/GEO strategy from London, shaping a world-class practice that spans traditional search and emerging channels. This role blends visionary leadership with hands-on execution, from strategy to client delivery and team growth. If you redefine discoverability and drive measurable impact, this is your opportunity. ## Job Description **Head of SEO** The Head of SEO shapes the strategic direction and growth of Kaizen's SEO/GEO practice, combining visionary leadership with hands-on execution across traditional search and emerging channels in the Search-Verse, including AI discoverability and community driven channels. The Head of SEO is also responsible for driving operational excellence, team development, and client retention across our SEO practice.  As Kaizen's leading SEO/GEO authority, you'll develop award winning strategies for key accounts, drive thought leadership, lead new business efforts, and elevate the team through mentorship and innovation. This role calls for a visionary who can execute strategic thinking, someone passionate about redefining the boundaries of discoverability and creating a world class offering. We're looking for someone who can balance hands-on leadership, delivery quality, team growth and commercial success. **Core Responsibilities** Strategic Leadership & Vision Define and drive the agency's SEO/GEO vision, aligning it with evolving trends across the Search-Verse and ensuring it is understood by clients, prospects and the team. Lead thought leadership initiatives that establish Kaizen's point of view on topics including AI Search, community signals and the future of discoverability. Define and evolve the SEO/GEO practice roadmap, identifying service gaps and driving innovation, taking new products to market and ensuring our offering remains market-leading. Client Strategy & Delivery Oversee strategic direction for Tier 1 clients, acting as a trusted advisor and ensuring initiatives align with broader business objectives. Create award-winning, full-funnel SEO/GEO strategies that consider technical foundations, content, AI ecosystems, community signals, UGC, and reputation factors. Oversee client health and growth, ensuring consistent delivery excellence and long-term retention. Evangelise the usage of AI automation tools across the business to speed-up workflows, increase output and quality of work New Business & Growth Build strategic approaches for pitch decks and lead the presentation of these. Identify cross-channel expansion opportunities and collaborate with the CSD to develop winning proposals. Team Development, Culture & Operational Excellence Champion a learning culture focused on testing and innovation. Identify and implement cutting-edge tools and tactics that elevate client results. Oversee recruitment, onboarding, and continuous professional development of SEO talent. Oversee departmental budgets, utilisation and profitability. Industry Leadership Build Kaizen's and your personal brand by representing the agency as an authority on AI Search and organic strategy evolution when speaking at conferences, creating content including case studies and 3rd party publications and hosting webinars / client events. **Key attributes:** Proven success designing and implementing SEO/GEO strategies for large/global brands.  Visionary with the ability to ideate and create execution plans Creativity in problem-solving Basic knowledge or interest in learning programming languages such as Python, Regex or Apps Script An analytical eye and overarching interest in using data to influence your decision-making ## About Kaizen London-based Kaizen outfits are generally praised for a collaborative work environment and strong culture, with Kaizen Institute UK scoring about 4.1/5 on Glassdoor from roughly 130 reviews, and public accolades like Campaign naming it a Best Places to Work in London in 2021; employer pages also emphasize sustainability-oriented client impact. Turn0search3-turn1search9-turn1search7 Key strengths noted include structured career progression and comprehensive benefits (profit sharing, health insurance) as described on Kaizen Institute UK’s careers page. Turn0search0 Common criticisms include heavy workloads and mixed experiences with management; Kaizen Consulting is rated 3.2/5 (25 reviews) and Kaizen Reporting London 3.5/5 (12 reviews; 74% would recommend), indicating variability by unit. Turn1search4-turn1search1 Overall, these ratings come from UK-wide and London-specific sources with varying sample sizes, so they should be treated as directional rather than fully representative of all roles. Turn1search3 ## Frequently Asked Questions ## What does the role involve? You will define and drive the agency's SEO/GEO vision, aligning it with evolving trends and ensuring clarity for clients, prospects, and the team. The role blends strategic leadership with hands-on execution, client governance, and mentorship of the SEO practice. You’ll also lead high-impact initiatives across traditional search and emerging channels. ## What impact will I have on clients and the team? You’ll shape award-winning strategies for key accounts, drive client retention, and elevate the team's capabilities through mentorship and innovation. Expect to set the standard for performance, deliver measurable growth, and cultivate a culture of experimentation. ## What qualifications or traits are most valued? We're looking for a visionary leader who can balance strategic thinking with hands-on delivery and commercial sense. Deep experience in SEO/GEO, familiarity with AI-driven discovery and community channels, plus a track record of building high-performing teams. Strong communication and client-facing leadership are essential to translate complex ideas into actionable roadmaps. ## How does Kaizen approach emerging channels and AI discoverability? Kaizen treats the 'Search-Verse' as an integrated ecosystem, marrying traditional SEO with AI-enabled discovery and community-driven channels. The Head of SEO leads experimentation, data-driven optimization, and cross-channel collaboration to capture new opportunities. You'll be encouraged to publish thought leadership and contribute to new offerings. ## What does success look like in the first 90 days? In the first 90 days, you'll crystallize the SEO/GEO vision and align the team around a prioritized roadmap. You'll secure early wins for key accounts and establish key performance indicators that demonstrate impact. ## What opportunities for growth and leadership are available? The role offers extensive leadership opportunities across client growth, new business development, and thought leadership. You'll shape the offering, mentor rising stars, and influence Kaizen's strategic direction in the SEO/GEO practice. ## Apply [Apply for this position](https://www.linkedin.com/jobs/view/head-of-seo-at-kaizen-4395283704) --- Source: [Head of SEO at Kaizen](https://seo-vacancy.eu/job/head-of-seo-kaizen-london)