# Health Content SEO Consultant | Field | Value | |-------|-------| | **Company** | Bupa UK | | **Location** | Manchester | | **Posted** | 2026-04-10 | | **Expires** | 2026-05-09 | | **Salary** | £38,000 – £47,500 | ## Skills & Tags `Technical SEO`, `E-commerce SEO`, `Analytics & Data SEO` ## What Makes This Opportunity Special Shape health-focused search journeys as a Health Content SEO Consultant at Bupa UK in Manchester. Work within a data-driven, customer-led SEO and content marketing team on a 12-month fixed-term contract with hybrid work. Salary sits at £38000 - £47500 Depending On Experience. ## Job Description **Job Description** **Health Content SEO Consultant – Fixed Term** **Salford Quays, Manchester M50 3SP – hybrid, office min 2 days per week** **Fixed Term Contract – 12 months** **Full time 37.5 hours per week** **Salary £38000 - £47500 Depending On Experience** **We make health happen** **The team** The SEO team operates within the Digital Commercial Team, which is responsible for the commercial performance of Bupa.co.uk, with a remit that covers the end-to-end customer acquisition journey from the management of a multi-million point digital marketing and social advertising budget, SEO and website optimisation for multiple Bupa businesses. A fabulous opportunity to join a thriving, transformational digital team in a company focused on improving people’s lives by educating and engaging them with their health and providing easy access to great health products and services. Search engine optimisation, generative engine optimisation and content marketing are all core strategic functions of our team. We strive to be data and customer-led in everything we do, focusing our SEO efforts on strategically important areas that are both useful to our customers and beneficial to our organic performance. Our aim is to produce health / wellbeing and product content that is interesting, useful and engaging for our audience to help them live healthier, happier lives. We do this by constantly maintaining and improving how well optimised our website is, making regular changes to make sure it’s in sound working order to perform well in Google’s organic search results and large language models. **The role** Responsible for delivering the SEO strategy for the Health Information section of Bupa.co.uk The main goal is to drive and improve organic performance and optimise for AI overviews and large language models through a range of onsite and technical tasks. You’ll execute outstanding on-page SEO and optimise the written content for keyword and prompt performance. **How You’ll Help Us Make Health Happen** Lead on the management and fixing of technical errors within the Health Information section of Bupa.co.uk. Create and upload relevant types of schema code in the CMS. Conduct comprehensive keyword and prompt research to target where the opportunity lies. Optimise the existing health information pages, focusing on using relevant keywords and popular prompts to ensure that we are visible in relevant searches. Work with our clinicians and the Health Content team to ensure we’re showcasing Experience, Expertise, Authority and Trust signals across all pages in the section. Identify ways to improve and action changes to elements of on-page SEO such as implementation of meta data, internal linking and content optimisation Support with the optimisation of the Bupa Health YouTube channel Lead on keyword research to identify gaps and opportunities Feed in structural recommendations to the content and practice techniques for optimising for generative search. Monitor performance regularly and communicate with stakeholders Constantly check data to inform the strategy and will be results-driven. Monitor competitors and make recommendations to improve performance Work with the SEO and Health Content teams to develop and implement an SEO strategy with a particular focus on GEO. Keep up to date with the latest SEO and GEO trends and techniques, whilst understanding what type of SEO tactics help drive user engagement. **You** Significant SEO experience and knowledge, able to hit the ground running. A collaborative team player with the expertise and confidence to work autonomously Results-driven with experience covering copywriting, technical SEO and GEO tactics. Expertise and initiative to determine the best course of action to improve and optimise the health information section and gravitas to make recommendations. Creatively minded, with outstanding written and verbal communication skills. Highly organised, able to balance multiple projects. Ability to interpret SEO performance data with experience using analytics tools and SEO tools such as Brightedge, Ahrefs, Google Search Console, Screaming Frog. Confident, credible communication and presentation skills **Benefits** Our benefits are designed to make health happen for our people. Viva is our global wellbeing programme and includes all aspects of our health – from mental and physical, to financial, social and environmental wellbeing. We support flexible working and have a range of family friendly benefits. **You’ll Receive The Following Benefits And More** 25 days holiday pro rata, increasing through length of service, with option to buy or sell. An enhanced pension plan and life insurance Various other benefits and online discounts **Why Bupa?** We’re a health insurer and provider. With no shareholders, our customers are our focus. Our people are all driven by the same purpose – helping people live longer, healthier, happier lives and making a better world. We make health happen by being brave, caring and responsible in everything we do. We encourage all of our people to “Be you at Bupa”, we champion diversity, and we understand the importance of our people representing the communities and customers we serve. That’s why we especially encourage applications from people with diverse backgrounds and experiences. Bupa is a Level 2 Disability Confident Employer. This means we aim to offer an interview/assessment to every disabled applicant who meets the minimum criteria for the role. We’ll make sure you are treated fairly and offer reasonable adjustments as part of our recruitment process to anyone that needs them. **Time Type** Full time **Job Area** PR , Marketing & Brand Locations: Bupa Place ## About Bupa UK Bupa UK is generally viewed positively for its culture and values, with explicit commitments like Be You at Bupa and active inclusion and diversity efforts. ([bupa.com](https://www.bupa.com/company/about-us/culture-and-values?utm_source=seo-vacancy.eu)) Key strengths cited by employees include flexible working practices, strong benefits, and clear CSR/sustainability commitments, with Manchester-based roles offering hybrid options. ([b.co.uk](https://www.b.co.uk/companies/bupa?utm_source=seo-vacancy.eu)) Common criticisms involve questions about job security in some roles (notably call-center/customer-service), heavy workloads, and reported management micromanagement in some reviews. ([uk.indeed.com](https://uk.indeed.com/cmp/Bupa/reviews?utm_source=seo-vacancy.eu)) Glassdoor UK ratings are around 3.9/5 based on roughly 1,300–1,400 reviews, indicating generally moderate to favorable sentiment, with similar signals from Indeed and other platforms. ([glassdoor.co.uk](https://www.glassdoor.co.uk/Reviews/Bupa-United-Kingdom-Reviews-EI_IE11616.0%2C4_IL.5%2C19_IN2.htm?utm_source=seo-vacancy.eu)) Because reviews come from a range of roles and locations and may be influenced by organizational changes, they may not fully represent every position or the Manchester Health Content SEO Consultant role. ([breakroom.cc](https://www.breakroom.cc/en-gb/employers/bupa?utm_source=seo-vacancy.eu)) ## Frequently Asked Questions ## What does the role involve? You’ll own health-focused SEO and content programs, including traditional SEO, generative SEO, and content marketing. You’ll translate data insights into practical, customer-led improvements that boost visibility and support the end-to-end acquisition journey. This role sits at the heart of Bupa UK's digital strategy, shaping what people find when they search for health information. ## What makes this role unique? You’ll work in Salford Quays, Manchester, on a 12-month fixed-term contract within a hybrid setup. You’ll be part of a high-impact Digital Commercial Team focused on real customer outcomes and commercial performance across Bupa.co.uk. The role blends strategic SEO with hands-on content optimization, giving you visibility into multi-million budgets. ## What skills are essential for success? Strong expertise in SEO (including generative/AI-enabled approaches) and content strategy is essential. You’ll need analytical ability to translate data into action, and collaboration skills to work with product, marketing, and analytics teams. A customer-led mindset helps you prioritise topics that both help users and drive business results. ## What is the team structure and collaboration like? You’ll join the SEO team within the Digital Commercial Team, collaborating across marketing, analytics, and product to optimise journeys from discovery to conversion. The role thrives on cross-functional partnerships and data-driven decision making. You’ll have opportunities to influence content direction and technical SEO improvements. ## What are the growth and development opportunities? Working on a major health-focused brand, you’ll gain exposure to multi-million digital budgets and a breadth of SEO challenges. There are opportunities to broaden your skillset in content strategy, AI-enabled optimization, and performance analytics. The fixed-term contract is designed to deliver impact while advancing your career in digital health marketing. ## What are the next steps in the application process? Submit your CV and any supporting portfolio or case studies that demonstrate your SEO and content strategy impact. Shortlisted candidates will typically join an interview process with the SEO and Digital Commercial teams. You’ll receive timely updates and next steps if you’re successful. ## Apply [Apply for this position](https://www.linkedin.com/jobs/view/health-content-seo-consultant-at-bupa-uk-4400217391) --- Source: [Health Content SEO Consultant at Bupa UK](https://seo-vacancy.eu/job/health-content-seo-consultant-bupa-uk-manchester)