# Local Search & SEO Manager

| Field | Value |
|-------|-------|
| **Company** | Window Nation |
| **Location** | Hanover |
| **Posted** | 2026-04-07 |
| **Expires** | 2026-05-06 |
| **Salary** | $80,000 – $110,000 |

## Skills & Tags
`SEO Strategy & Management`, `Local SEO`, `Content SEO`

## What Makes This Opportunity Special
Join Window Nation as Local Search & SEO Manager and lead local search across 36+ markets. Own Google Business Profiles, local listings, and organic search—turn high-intent demand into traffic, rankings, and conversions. Salary range: $80,000- $110,000.

## Job Description
**One Goal, One Passion - Growth is Everything at Window Nation** 
 
   
 
 At Window Nation, we don’t just replace windows and doors - we help transform homes into spaces people love. With nearly 20 years of craftsmanship, innovation, and competitively priced solutions, we’ve enhanced the comfort, safety, and value of homes for customers nationwide. In doing so, we’ve become a trusted leader in home improvement, striving to be the provider of choice for all window and door replacements. 
 
 
 
 
 **About the Role** The Local Search & SEO Manager owns and scales Window Nation’s local search performance across 36+ markets. This role ensures we consistently capture high-intent demand across Google Business Profile, local directories, and organic search. 
 
 You will own the full local search ecosystem: Google Business Profiles, Local Service Ads, listings, and local SEO, while driving measurable growth in traffic, rankings, and conversions. 
 
 This is a hands-on, high-ownership role with clear accountability for performance. Success is defined by your ability to improve local visibility, increase conversions, and build a roadmap to scale results across markets. 
 
 **** 
 
 **You’ll likely be a strong match if you:** 
 
 
 Have owned local SEO performance for a multi-location business (5+ locations) 
 Have directly improved map pack rankings, traffic, and conversions 
 Work hands-on in Google Business Profile and/or LSA platforms 
 Can clearly connect your work to measurable outcomes 
 Operate at both execution and system level (scaling across markets) 
 Prefer ownership and accountability over advisory roles 
 
 
 
 **What You’ll Do** 
 
 Own and optimize  **Google Business Profiles, Local Service Ads (LSA/GLSA), and local listings**  across all markets 
 Keep listings  **accurate, verified, and optimized** , and resolve issues like suspensions, duplicates, and inconsistencies 
 Optimize  **service and location pages**  (metadata, internal linking) to capture high-intent search demand 
 Lead the strategy and execution of  **local landing pages**  aligned with SEO and paid media 
 Partner with technical teams to implement  **SEO improvements and maintain site health** 
 Turn keyword insights into  **clear SEO briefs and scalable content workflows** 
 Track and analyze  **rankings, traffic, and conversions**  to identify growth opportunities 
 Build and execute a  **local SEO roadmap**  to scale performance across markets 
 Collaborate with  **paid media, CRO/UX, and content teams**  to improve conversion outcomes 
 Communicate  **results, insights, and next steps**  to stakeholders 
 
 
 
 
 **Qualifications – What We’re Looking For** **Minimum Qualifications** 
 
 
 3+ years of SEO experience, including hands-on local SEO for multi-location businesses 
 Hands-on ownership of Google Business Profiles (multiple listings) 
 Experience with Local Service Ads (LSA/GLSA) 
 Proven impact on local rankings, traffic, or conversions (with measurable results) 
 Experience managing local listings and NAP consistency across platforms 
 Experience using SEO tools (e.g., Google Analytics, Search Console, Ahrefs, SEMrush, Screaming Frog, BrightLocal) 
 Experience collaborating with paid media, technical, or content teams to implement SEO improvements 
 
 
   
 **Preferred Qualifications** 
 
 
 Working knowledge of technical SEO fundamentals (indexing, crawlability, site structure) 
 Deeper ownership of local SEO performance 
 Experience in home services, lead generation, or similar multi-location B2C industries 
 Experience with local SEO/listings platforms (e.g., BrightLocal, Yext, Moz Local) 
 Experience building and executing a local SEO roadmap across multiple markets 
 Experience partnering with CRO/content teams to improve landing page performance 
 Track record of operating independently and driving results in a multi-market environment 
 Bachelor’s degree in Marketing, Communications, IT, or related field.  
 SEO certifications (e.g., Google Analytics Certification, SEMrush Academy, HubSpot SEO, BrightLocal Academy) 
 
 
 
 
 
 **Why Window Nation?** 
 
 At Window Nation, we know that when our people grow, our company grows. We’re committed to helping you build a rewarding career while being part of a team that values hard work, reliability, and collaboration.   
 
 Pay Transparency: At Window Nation, compensation is determined based on skills, experience, and the requirements of the role. In addition to base pay, some positions are eligible for performance incentives. Final compensation will be based on a combination of factors, including the selected candidate’s experience, qualifications, and internal equity considerations. 
 
 **** 
 
 **Closing EEO/Diversity Statement** 
 
 Window Nation cultivates a culture of inclusion that respects our employees' individual strengths, views, and experiences. We believe our differences make us a better team - one that makes good decisions, drives innovation, and delivers better business results.    
 
 At this time, Window Nation is unable to provide sponsorship for employment visas now or in the future. Candidates must be authorized to work in the United States on a permanent basis without the need for current or future visa sponsorship.    
 
 All qualified applicants will receive consideration for employment without regard to race, color, sex, national origin, religion, age, disability, genetic information, status as a military veteran or any other characteristic protected by applicable law.    
 
 We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us. 
 
 
 
 **What We Offer:** 
 
 
 
 Competitive compensation, including a base salary range of $80,000- $110,000, plus an annual performance-based bonus target of 15% 
 Comprehensive benefits package, including medical, dental, vision, life insurance, and 401(k) retirement options 
 Paid time off   
 Growth opportunities within a rapidly expanding company   
 A collaborative, high-impact leadership culture where your contributions drive strategy and business outcomes.  
 
 
 
 
   
 
 **Ready to Make an Impact?** 
 
 If you want to own and scale a revenue-driving local SEO channel across multiple markets, this role offers the opportunity to directly influence growth and performance at scale. 
 
 Apply to take ownership of local search performance at Window Nation.

## About Window Nation
Window Nation is generally viewed positively by both customers and employees. Employee reviews place the company at about 3.9/5 on Glassdoor, with strengths cited in culture and leadership (Culture & Values around 4.0, Senior Management around 3.9) but note mid-range scores for career growth and work-life balance (roughly 3.6–3.7). Customer feedback on Trustpilot highlights professional, knowledgeable staff and solid installation work, though some complaints touch on product fit or parts delays. The company emphasizes sustainability and energy efficiency in its offerings and has grown substantially, with private-equity backing from Cortec Group and Inc. 5000 recognition in 2021, though Hanover-specific review data may be limited to the Maryland/DC region. Overall, for a Local Search & SEO Manager in Hanover, expect a data-driven, people-focused environment with opportunities to contribute to growth, tempered by typical mid-career development and leadership structure considerations.

## Frequently Asked Questions
## What does the Local Search & SEO Manager role involve at Window Nation?
You own and scale Window Nation’s local search performance across 36+ markets. You’ll manage Google Business Profiles, Local Service Ads, directories, and local SEO programs to drive high-intent visibility, traffic, and conversions. This is a hands-on, high-ownership role with clear accountability for performance.

## What impact can I expect in the first 90 days?
In the first 90 days, you'll audit current local presence, set baseline metrics, and chart a scalable roadmap across markets. You'll implement quick-wins on GMB profiles, optimize listings, and begin a testing program to lift CTR and conversions. Expect early improvements in local visibility and traffic.

## Which skills and tools are essential for success in this role?
Proficiency in Google Business Profile management, local SEO best practices, and analytics (GA4, Search Console). Experience with listings management tools and reporting dashboards; strong cross-functional collaboration with paid media, content, and product teams.

## How is success measured for local SEO efforts?
Success is defined by improvements in local visibility, traffic, rankings, and conversions (leads/sales). You'll track KPIs such as local pack rankings, profile completeness, click-through rates, and revenue impact across markets. You will build a scalable roadmap to expand results.

## What sets Window Nation apart for someone in this role?
Window Nation offers a growth-focused environment with 36+ markets, a craftsman heritage, and a clear impact on home improvement audience. The role combines hands-on optimization with strategic scaling, offering ownership and cross-team collaboration.

## What opportunities for growth and development exist in this position?
There are opportunities to advance into broader digital marketing leadership, expand into multi-market strategy, or lead cross-functional initiatives. You’ll work with data-driven leaders and have room to shape the local search playbook across the business.

## Apply
[Apply for this position](https://www.linkedin.com/jobs/view/local-search-seo-manager-at-window-nation-4398093356)

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