🍷 Marketing Manager (Digital / SEO / AI) — Barcelona (Hybrid) Barcelona

dVIN Labs in Barcelona operates as a blockchain-enabled wine tokenization startup, with a visible Barcelona footprint via Club dVIN events and founders rooted in the city. Strengths highlighted in public signals include credible leadership and financial backing (Raoul Pal joining the board in 2024) and strategic partnerships (Liquid Mercury) to build an on-chain wine trading platform, signaling potential for growth and industry credibility. Public employee reviews for the Barcelona location are sparse, with no widely published Glassdoor/Indeed ratings publicly listing dVIN Labs Barcelona, making it hard to gauge work environment and compensation from the inside. Overall sentiment is cautiously optimistic about the potential to improve sustainability and provenance in the wine industry through authenticity and traceability via tokenization, but investors and job seekers should be mindful of startup risk and regulatory uncertainty.

What will I be responsible for as Marketing Manager – Digital & SEO?

You’ll be the engine behind visibility, traffic, and content strategy across multiple websites. Key responsibilities include:

• SEO & web optimization: lead on-page, off-page, and technical SEO for dozens of sites; conduct keyword research, gap analyses, and content audits; optimize site structure, internal linking, crawl budgets, canonical tags, and schema.
• Analytics & reporting: build GA4 dashboards, conversion funnels, and insights; run A/B tests and cohort analyses; use AI tools or scripts to flag opportunities and automate reporting.
• Domain, infrastructure, and DNS: manage domain setups, DNS records, Cloudflare settings, SSL, caching rules, and CDN configurations; collaborate with developers to ensure fast, SEO-friendly performance; monitor domain health and indexing.
• Content & social media (AI + Canva heavy): generate social content and outlines using AI, design visuals and templates in Canva, plan and publish across platforms, and iterate based on engagement.
• Strategic leadership & processes: develop a growth roadmap for organic channels, create playbooks for SEO and AI-driven content, coordinate with contractors and tech/freelancers, and stay ahead of search and AI trends.

What qualifications and experience are required or preferred?

• 3–5+ years (or more) of hands-on digital marketing and SEO, with a track record of end-to-end execution.
• Strong experience with AI tools for content generation and prompt engineering; ability to chain tools effectively.
• Proficiency in Google Analytics / GA4 (custom reports, segmentation, event setup) and data-driven decision making.
• Experience managing domains, DNS, Cloudflare, CDN, and other technical settings.
• Solid Canva or equivalent design skills to produce social visuals and assets.
• Excellent written and verbal English; Spanish is a plus but not required.
• Self-starter, autonomous, curious, and comfortable juggling multiple sites and priorities.

What is the work arrangement and where is the role located?

• Location: Barcelona, Spain.
• Hybrid setup: a mix of on-site and remote work. The exact in-office/remote balance is typically aligned with team needs and project demands, with some in-person collaboration expected in Barcelona as needed.
• You’ll collaborate with a small, fast-moving team and external contractors; occasional coordination with developers and sysops is expected.

What is the application process and typical timeline?

• To apply, you’ll submit a resume and examples of relevant work (e.g., SEO case studies, content plans, dashboards, or AI-generated content samples).
• The interview process generally includes:
  • Screening call to discuss your background and fit.
  • Technical/skills assessment (e.g., SEO plan for a multi-site portfolio, GA4-related tasks, or a take-home exercise on AI content workflows).
  • Partnering interviews with marketing and product stakeholders.
  • Final offer discussion.
• Timeline: typical cycles run over a few weeks, depending on scheduling and candidate flow. If you have a portfolio or concrete results, be prepared to walk through them in detail.

How is success measured for this role and what are growth opportunities?

• Key performance indicators:
  • Increases in organic traffic and quality traffic across multiple sites.
  • Improvements in keyword rankings, click-through rate (CTR), and on-site engagement.
  • Growth in conversions and downstream business metrics (e.g., sign-ups, trials, or revenue impact).
  • Technical health: crawlability, proper canonicalization, schema adoption, and DNS/CDN performance.
  • Creative effectiveness: social engagement and content performance across channels.
• Growth opportunities:
  • Leadership of cross-site growth initiatives and the potential to formalize and scale SEO/AI content processes.
  • Path to senior marketing roles (e.g., Senior Marketing Manager, Head of Growth) as the company expands its portfolio.
  • Opportunity to manage contractors, freelancers, and select vendors; influence product, content, and go-to-market strategies.