Off-site SEO Specialist | Mid-Senior Vilnius

Nord Security's Vilnius HQ in Cyber City offers an open, collaborative work environment with hybrid work options and strong learning and growth opportunities, complemented by a CSR program focused on workforce development and diversity. Employees highlight learning opportunities, mentorship, and chances to work on global products, but reviews also flag limited career progression for staff outside Lithuania and concerns about favoritism or internal politics around promotions and pay. Financial health appears solid, with Nord Security described as a unicorn (valuation over $1 billion) and backed by significant funding, while Glassdoor notes competitive salaries but points to issues such as stock options or salary progression. Overall sentiment among Lithuanian-based reviews is positive (around 4.4/5 with high recommendation rates), though representativeness to the entire global Nord Security workforce is limited. (nordsecurity.com) (nordsecurity.com) (intellinews.com) (glassdoor.ie)

What does the role involve on a day-to-day basis?

On a day-to-day basis, you’ll develop and execute off-page SEO strategies, conduct link-building outreach, and research publisher opportunities. You’ll generate creative pitches, track referral traffic, and collaborate with the on-site SEO team to monitor ranking performance and KPIs. You’ll also stay ahead of industry trends to keep our approach fresh.

How is off-page SEO aligned with Nord Security's broader strategy?

Off-page SEO at Nord Security fuels brand visibility, trusted referrals, and sustained traffic to our privacy-focused products. The work complements on-site optimization and product messaging, helping millions of users discover and choose our solutions. This alignment ensures measurable impact on growth and user acquisition.

What kinds of publishers and outreach channels will you engage with?

You’ll reach out to publishers and bloggers in tech, cybersecurity, and privacy spaces, as well as relevant media outlets and influencer sites. The focus is on high-quality, relevant placements that drive referral traffic and credible backlinks. We build relationships through thoughtful, personalized outreach and data-driven pitches.

What tools and skills are essential to succeed in this role?

Proficiency with SEO tools (e.g., Ahrefs, SEMrush, Moz, Google Analytics, Google Search Console) and strong analytical, outreach, and copywriting skills. A keen eye for opportunity, storytelling ability for pitches, and collaborative mindset to work with the on-site team are critical. Experience with relationship-building and project management helps you scale outreach campaigns.

How is the impact of off-site SEO tracked and reported?

We track KPIs such as referral traffic, published links, domain authority, and ranking progress, then translate them into clear performance reports. Regular reviews help adjust tactics and demonstrate value to stakeholders. You'll use marketing analytics tools and dashboards to keep everyone informed.

What makes Nord Security's SEO approach unique in the privacy space?

Our focus blends privacy-centric products like Threat Protection Pro and NordLynx with a rigorous, curiosity-driven culture. We reward creative problem solving, fast experimentation, and cross-team collaboration to stay ahead of competitors. If you enjoy turning complex privacy tech into discoverable content, you'll thrive here.