Performance Marketing & SEO Manager Helsinki

From a job-seeker lens, Stockmann Helsinki receives generally favorable sentiment for its premium, multi-floor store environment and brand prestige, with Glassdoor ratings around 3.7/5 and about 69% of Helsinki reviewers willing to recommend the company. (glassdoor.com)

However, career development and compensation are more mixed: career opportunities around 3.4 and compensation/benefits around 3.3, alongside ongoing restructuring that includes the planned closure of the Itis store, which raises questions about job security. (glassdoor.com)

CSR and sustainability are presented as a positive legacy, with CSR initiatives and climate targets (e.g., 42% emissions reduction by 2030), though much of the visible detail comes from older CSR materials and the group’s current restructuring. (lindexgroup.com)

Customer feedback notes high-quality brands and helpful staff, but some shoppers report stock availability issues and parking charges, highlighting mixed client experience amid ongoing organizational changes. (top-rated.online)

Reliability note: the representation is limited to a relatively small pool of public reviews (e.g., ~23–24 Helsinki Glassdoor reviews) and the company is undergoing major restructuring with store closures, so these signals should be interpreted as directional rather than definitive. (glassdoor.com)

What will I be responsible for in this role?

You will own Stockmann’s performance marketing and SEO strategy across paid and organic channels. This includes designing a future-proof plan to drive traffic, conversions, and profitability today while positioning for AI-driven pathways tomorrow. You’ll create profitability-focused media plans, manage media agency partnerships, and optimize budget efficiency. You’ll lead end-to-end campaigns across SEM, paid social, display, retargeting, and affiliates; own ROAS and profitability targets; and drive SEO across all markets (technical, content, and AI-driven discoverability). You’ll also develop data-activation capabilities and audience frameworks (zero-/first-party data, lookalike audiences, feed-based signals) and collaborate with Growth, Category, and Data & Analytics teams to execute key commercial campaigns. Additionally, you’ll manage MarTech platforms for performance excellence and contribute to advanced measurement initiatives like MMM, attribution modeling, and incrementality testing.

What qualifications and experience are we looking for?

• Relevant experience in performance marketing and SEO; previous experience in a similar role is considered an advantage.
• Proven ability to lead and develop a small team (you’ll be managing 2 direct reports) and to collaborate effectively with cross-functional stakeholders.
• Strong track record of driving traffic, conversions, and profitability through multi-channel campaigns (SEM, paid social, display, retargeting, and affiliates) and in leading SEO initiatives across markets.
• Experience with agency management, data-driven optimization, and performance measurement.
• Familiarity with data activation concepts (first-/zero-party data, lookalike audiences, feed-based signals) and a willingness to work with data and analytics teams on measurement approaches (MMM, attribution, incrementality).

What is the team structure and how will I collaborate with others?

• You will supervise two direct reports and lead the performance marketing and SEO efforts for Stockmann.
• You will collaborate closely with cross-functional teams including Growth, Category, and Data & Analytics to plan and execute key commercial campaigns.
• You will manage relationships with media and performance agencies to drive optimization, budget efficiency, and accountable results.
• You will own and optimize MarTech platforms to support performance goals and data-driven decision making.

Where and how will I work?

• Location: Helsinki, Finland, at Stockmann’s Flag Ship Store.
• Work model: Hybrid, with an emphasis on in-office presence. Approximately 50% of the week you are expected to be in the office to support collaboration and execution.

What does the application process look like and how should I prepare?

• Typical steps (subject to Stockmann’s final process): submit your CV and a cover note; initial recruitment screening; interviews with hiring stakeholders; and may include a case study or practical assessment related to performance marketing and SEO.
• Please be prepared to discuss examples of multi-channel campaigns you’ve led, how you measured success (ROAS, profitability, growth), and your approach to data activation and AI-driven discovery.
• References may be requested as part of the process.

How is success measured in this role?

• Achieving and surpassing ROAS and profitability targets across paid and organic channels.
• Increase in qualified traffic, conversions, and overall revenue attributed to performance marketing and SEO efforts.
• Effective cross-market SEO improvements (technical health, content optimization, and visibility in AI-driven discovery).
• Strength and practicality of data-activation strategies and audience frameworks that improve targeting and measurement accuracy.
• Strong collaboration with Growth, Category, and Data & Analytics, and effective management of agency partners and MarTech platforms.
• Contribution to advanced measurement initiatives (MMM, attribution, incrementality) that inform long-term investment decisions.