SEA & SEO Specialist (gn) Barcelona

TAKKT Group, including its Barcelona operations (e.g., TAKKT Barcelona job postings), uses a hybrid working model and promotes open, cross-border collaboration. Key strengths include structured internal career development with opportunities for cross-divisional work and ongoing training, plus a governance framework (SCORE) and a strong push toward sustainable product development. In 2024, profitability faced pressures from one-time costs and lower sales, with EBITDA margin at 5.3% (down from 9.0% in 2023) and notable impairment in FoodService affecting net income, though overall net income rose to 79.1 million due to equity and investment movements. Quantitatively, Glassdoor places TAKKT AG at about 3.7/5 based on roughly 19 reviews, and the group reports an Employee Net Promoter Score of 11 with a target of 50 by 2025. Confidence in these readings is limited to group-level data, as Barcelona-specific employee reviews are not clearly published. (glassdoor.com)

What does the role involve?

You’ll lead and optimize traffic acquisition across paid and organic channels, including SEA, PLAs, CSEs, social ads, display, and affiliate marketing. Plan, execute, and analyze multi-channel campaigns, continuously testing and refining landing pages and user journeys to improve conversions and ROI.

Which channels will I manage?

You’ll manage a mix of paid and organic channels—SEA, PLAs, CSEs, social ads, display, and affiliate marketing—collaborating with content, analytics, and product teams to align with business goals.

What are the key success metrics?

Expect to track traffic quality, conversion rate, cost per acquisition, and ROI/ROAS. You’ll monitor dashboards, run experiments, and translate data into actionable optimizations that drive sustainable growth.

What makes TAKKT's SEA & SEO approach unique?

TAKKT combines a data-driven mindset with a strong B2B omnichannel strategy and a portfolio of respected brands. You’ll own end-to-end strategies, influence cross-brand decisions, and deliver measurable insights.

What opportunities for growth and learning exist?

There’s room to grow—from leading optimization initiatives to expanding across brands and markets. You’ll gain exposure to advanced analytics, testing frameworks, and cross-functional leadership that elevates your career.

What is the team culture and work setup like?

The team is collaborative and performance-driven with an international outlook. Expect hybrid work options, close collaboration with marketing, product, and analytics, and a supportive environment across Europe.