# SEA & SEO Specialist (gn) | Field | Value | |-------|-------| | **Company** | TAKKT Group | | **Location** | Leuven | | **Posted** | 2026-04-11 | | **Expires** | 2026-05-11 | ## Skills & Tags `Content SEO`, `International SEO`, `Analytics & Data SEO` ## What Makes This Opportunity Special Shape the future of work with TAKKT as a SEA & SEO Specialist (gn). Drive data-driven traffic across paid and organic channels to grow our B2B audience and boost conversions. From Brussels to Amsterdam, Stuttgart or Barcelona, join a collaborative, metrics-driven team that turns insights into ROI. ## Job Description **We shape the future of work – shape it with TAKKT!** We are looking for an enthusiastic **Traffic Acquisition Manager** to join us in **Brussels, Amsterdam, Stuttgart or Barcelona.** TAKKT is an international, listed company with strong brands such as kaiserkraft, ratioform, BIGDUG, FRANKEL, Gerdmans and Runelandhs. As a leading provider in B2B omnichannel commerce, we create high quality- and sustainable solutions that promote efficiency and innovation. It makes working life easier and better. The data-driven and strategic **SEA & SEO Specialist (gn)** leads and optimizes our efforts in driving high-quality traffic to our digital platforms. You will be responsible for planning, executing, and analyzing multi-channel acquisition campaigns to grow our user base, increase conversions, and maximize ROI. **What are your responsibilities:** Develop and execute traffic acquisition strategies across paid and organic channels including SEA, PLAs, CSEs, social media ads, display advertising, and affiliate marketing Optimize landing pages and user journeys to improve conversion rates and reduce acquisition cost Report regularly on performance metrics, insights, and recommendations to stakeholders. Develop and execute SEO strategies to improve organic visibility, traffic, and search engine rankings Analyze performance data (e.g., keywords, user behavior, backlinks, technical SEO) to continuously optimize website structure, content, and marketing campaigns Plan, implement, and test online marketing campaigns, including A/B testing, creative optimization, and scaling strategies Build and maintain senior-level partnerships with country-level stakeholders (e.g., GMs, International Marketing Managers) Manage budgets and allocate spend efficiently to maximize performance and meet KPIs. Monitor and analyze campaign performance using tools like Google Analytics, Looker, or similar platforms. Identify new growth opportunities through A/B testing, audience segmentation, and emerging platforms. **What do we expect from you?** Strong analytical skills with the ability to derive actionable insights and recommendations from data Solid expertise and hands-on experience in SEO and Performance Marketing (including SEA, Retargeting, Affiliate Marketing, CSE, CSS, and Social Ads)Technical/methodological skills Familiarity with additional tools is a plus – such as feed optimization platforms, call tracking solutions, programmatic advertising, and Customer Data Platforms (CDPs) Fluent English and Dutch speaker; proficiency French is an advantage **What do we offer you?** A dynamic work environment where no two days are the same. Opportunities for personal development and growth. A friendly team of colleagues. A competitive salary and good employment conditions. **Ready To Join Us?** Then apply now and become part of the TAKKT family. Together we create impactful, efficient and sustainable solutions designed to improve and simplify our customers’ workplace experience – for our customers, for us, and for YOU – **shape new worlds of work!** ## About TAKKT Group TAKKT Group is generally seen as a collaborative, delivery‑focused employer with strong cross‑European teamwork and a solid work‑life balance, reflected in a Glassdoor rating around 3.6/5 (Work/Life balance ~4.0; Senior Management ~2.4). Career development is a notable strength, with annual performance reviews, broad training options, mentoring programs, and opportunities for international assignments, though some reviews note bureaucratic processes and benefits that don’t always meet market expectations. Financial health shows headwinds and ongoing transformation: 2025 sales of about €964 million with negative EBIT, driving TAKKT Forward cost optimization and a path toward longer‑term profitability targets. CSR and sustainability are prominent, including diversity and inclusion efforts, health and safety emphasis, a shift toward more sustainably rated products (over 30% of total sales), and plans to align with the Science Based Targets initiative, though Leuven‑specific sentiment may differ given the small, multi‑location reviewer base. ## Frequently Asked Questions ## What does the role involve? A mix of planning, executing, and analyzing traffic acquisition across SEA, PLAs, CSEs, social media ads, display campaigns, and affiliate marketing. You’ll optimize landing pages and user journeys, run rigorous tests, and report on performance to steer ROI-driven decisions. ## How is success measured in this role? Success is defined by quality traffic, conversion lift, and improved ROI. You’ll track metrics like CAC, CPA, ROAS, and engagement, and translate data into actionable optimizations for both paid and organic channels. ## What channels will you work with? You’ll manage SEA, PLAs, CSEs, social ads, display advertising, and affiliate marketing, spanning multi-market campaigns. The role emphasizes cross-channel synergy and continuous optimization to reduce acquisition costs. ## What makes TAKKT's approach to traffic acquisition unique? TAKKT combines a data-driven mindset with an omnichannel, international scope. You’ll work across brands like kaiserkraft and ratioform to optimize the full funnel—from awareness to conversion—driving lasting ROI. ## What is the team and collaboration like? Expect close collaboration with product, analytics, and marketing teams across Europe. The role blends strategic planning with hands-on optimization in a fast-paced, supportive environment. ## What growth and development opportunities exist? You’ll gain exposure to international markets, advanced analytics tools, and CRO techniques, with room to own campaigns and advance into leadership roles. TAKKT supports ongoing learning through training, mentorship, and cross-brand projects. ## Apply [Apply for this position](https://www.linkedin.com/jobs/view/sea-seo-specialist-gn-at-takkt-group-4400924540) --- Source: [SEA & SEO Specialist (gn) at TAKKT Group](https://seo-vacancy.eu/job/sea-seo-specialist-gn-takkt-group-leuven)