# Senior Content Marketer, SEO / AEO

| Field | Value |
|-------|-------|
| **Company** | Modash |
| **Location** | Tallinn |
| **Posted** | 2026-04-18 |
| **Expires** | 2026-10-15 |

## Skills & Tags
`Technical SEO`, `E-commerce SEO`, `International SEO`

## What Makes This Opportunity Special
Lead end-to-end production of long-form blog content designed to be discovered by search engines and AI-powered tools. Own SEO, AEO, and programmatic content, from brief to publication, with a strong focus on editorial judgment and visuals. Grow into true strategy ownership as you shape what Modash publishes and refreshes over time.

## Job Description
Hi! I'm Usman, the Discoverability Lead at Modash. 
 
 I'm looking for a Senior Content Marketer to join the Discoverability team. Here's a little background, examples of the things you might work on, and things you probably want to know. 
 
 **Background & reason for hiring** At Modash, we're a B2B SaaS platform for influencer marketing. Our Discoverability team is responsible for everything that helps Modash get found when people search for things — across traditional search engines and AI-powered ones. Think SEO, programmatic content, free tools, and increasingly, AEO (Answer Engine Optimisation). 
 
 The editorial content side of that equation — our long-form blog content — has no dedicated owner right now. That's the gap we're hiring for. 
 
 So far I've been filling this role myself, and now it's time to hand it off to the right person. 
 
 To be clear about how this role works in practice: you'll lead content production end-to-end. Topic selection and priorities will be decided collaboratively between us, at least to start — I'll bring strategic input and you'll bring editorial judgment. Over time, as you build context and familiarity with what works for us, the goal is for your strategic ownership to grow: deciding what we create, when, in which order, and when older content needs refreshing. This is a role with a genuine growth trajectory, not just an execution seat. 
 
 **Scope of the role & example projects** This role is laser-focused on one thing: long-form blog content created for search. You'll own the full production operation end-to-end — from brief to publication. Below are some examples of what that looks like in practice. 
 
 **Example 1: Managing freelance writers** Our writers are talented, but the quality of what they produce starts with you. That looks like: 
 
 Brief creation: Writing thorough, opinionated briefs for our freelance writers — the kind that leave no room for a mediocre output Editorial management: Working closely with writers throughout the process. Giving feedback, maintaining quality standards, and making sure every piece meets the bar Owning the full workflow through to publication, including coordinating any supporting assets a piece needs 
 
 You won't be writing most of this content yourself day-to-day, but you need to be a strong enough writer to know exactly what 'great' looks like, and to write when the situation calls for it. 
 
 **Example 2: Coordinating expert contributors** Some of our best content requires input from people who know things our writers don't. Your job is to make sure that gap never shows in the final piece. 
 
 That means identifying when a topic requires external or internal expertise, sourcing the right voices, managing the back-and-forth, and making sure their input actually elevates the content rather than just adding bulk. The reader should never be able to tell that the writer started from zero. 
 
 **Example 3: Levelling up our visuals** Content quality isn't just about words. We want our blog posts to be genuinely well-designed — with visuals, diagrams, and supporting assets that reinforce the writing rather than feel like afterthoughts. 
 
 You'll own this dimension of quality too: deciding what visuals a piece needs, briefing or coordinating whoever produces them, and holding the same high bar here as you do for the writing itself. 
 
 **Team structure** This role sits within the Discoverability team, which is part of the broader marketing organisation at Modash. You'll report directly to me (Usman), the Discoverability Lead. 
 
 A few things worth knowing about the team and how we work: 
 
 Your primary working relationships will be with our pool of freelance writers, who work with us on a contractual basis. You'll own this pool entirely — managing who's in it, briefing them, guiding them through the editorial process, and holding a high bar for the quality of every piece that comes out of it Ryan, the Head of Marketing, oversees the whole team. You'll interact with him, but your day-to-day is with me We have a Product Marketer who can provide product messaging guidance where needed We also have a marketing engineer who owns the technical side of SEO — programmatic pages, free tools, the translation system, and more. Your focus is the blog; you won't be working on those projects There's also a Brand team within marketing, covering social media, original research, and all things brand. You may occasionally see brand-driven content (like original research by Whitney) published on the blog — that's owned by the Brand team, not you. While there'll be opportunities to work together, your remit is content created specifically to be found by searchers on Google, ChatGPT, and other platforms This is a lean, fast-moving team. There's no bureaucracy. You'll be expected to make decisions and move 
 
 **Requirements** The most important thing we're looking for — above everything else — is editorial taste. If you're not somewhat obsessed with what makes content genuinely good, this isn't the right role for you. 
 
 You should be: 
 
 An editor with exceptionally high standards. You know what great B2B content looks like. You can tell within two paragraphs whether a piece is on the right track. You have opinions about quality and you're willing to defend them A strong writer yourself. You won't be writing daily, but you need to be able to produce great copy when needed — and to brief and edit others with authority A skilled information gatherer. You'll regularly work on topics where neither you nor the writer starts with deep expertise. You know how to change that — sourcing insights from internal stakeholders, tapping external subject matter experts, and pulling together everything needed to produce content that reads like it was written by someone who's lived the topic for years Aware of how AEO and LLM visibility work. You're paying attention to how AI-powered search is changing content strategy, and you have a developing point of view on how to optimise for it Experienced in B2B SaaS. You understand how B2B buyers think, how SaaS products are marketed, and what makes content land in this space Comfortable owning a content operation. You've managed freelancers, maintained editorial calendars, and run the full content workflow — not just written pieces A strong communicator. You can give clear, actionable feedback to writers. You can present a content opportunity to a non-content person and make them care about it Analytically aware. You're comfortable reading performance data and using it to inform decisions, but in this role, gut feeling and editorial taste will take you further than a spreadsheet. You know when to trust the data and when to trust your instincts Genuinely fluent with AI in a working context. Not just using LLMs to draft content, but actively using AI and automation tools in some capacity to fast-track production, perform deeper research, build smarter workflows, and do more with less. You don't need to be an AI engineer or a workflow-building expert — we'll provide the support and tooling. But you need to be genuinely open to change, quick to learn, and not resistant to new ways of working. If a better method exists, you want to find it 
 
 **Nice-to-haves** Keyword research experience. Topic selection will be collaborative to start, but a working knowledge of SEO research — search intent, keyword sizing, competitive gaps — will help you contribute to that process faster Familiarity with programmatic SEO concepts. You don't need to be a developer, but understanding how large-scale content projects work alongside engineering is a bonus Past experience in a startup or early-stage environment where you've had to build things from scratch Domain knowledge in influencer marketing or creator economy content. (Not required — this can absolutely be learned on the job.) 
 
 **Benefits** Flexible working hours. You'll need to overlap with EU business hours for collaboration. Beyond that, nobody is looking over your shoulder. Start late, finish early, run errands during the day. Whatever you need, as long as the work gets done Unlimited paid vacation time. If you're happy and well-rested, you'll do better work. Take the time you need to enjoy a balanced life Fully remote working (Europe-based). As long as you have a reliable internet connection, you can work wherever is best for you. (Again, assuming you'll be working EU hours! 😄) Personal development. When you grow, we benefit. If there's a course, book, or conference that will help you upskill, we'll cover it Ownership. You're the expert at what you do. No unnecessary red tape. Got an idea? You'll have the autonomy to go ahead and try things that you might not be able to in other companies

## About Modash
Tallinn-based Modash is described by reviews as a remote-first startup with strong autonomy, an inspiring mission, and a culture that supports growth opportunities. Key strengths noted include a collaborative, supportive environment with real product demand, the ability to work autonomously with regular team touchpoints, and healthy inbound leads that fuel growth. Common criticisms include a fast-paced environment with shifting priorities and a heavy workload, and at least one Tallinn review describes a cult-like, toxic culture and leadership concerns. Quantitative signals show Tallinn has 4.1/5 from 4 reviews (77% would recommend), while the overall company rating sits at 4.5/5 with 86% recommending, indicating generally positive sentiment but with a small local sample size to interpret cautiously. ([glassdoor.com](https://www.glassdoor.com/Reviews/Modash-Tallinn-Reviews-EI_IE3595499.0%2C6_IL.7%2C14_IC2775919.htm))

## Frequently Asked Questions
## What does the role involve on a day-to-day basis?
You’ll own the full production workflow end-to-end for long-form blog content created for search. That means briefing freelance writers with thorough, opinionated briefs; editorial management with feedback to maintain quality; coordinating assets and publishing. You won’t write all content every day, but you should be able to write well enough to set a standard and fill gaps when needed.

## How will this role collaborate with freelancers and internal teams?
You’ll manage a pool of freelance writers—brief them, guide them through the editorial process, and uphold quality standards. You’ll coordinate with external or internal experts to bring in the right voices and ensure accuracy. You’ll also work with our Product Marketer for messaging guidance, and with the marketing engineer for SEO tech, while your primary focus stays on the blog.

## What kind of content will you be accountable for?
The focus is long-form blog content created for search, optimized for SEO and AEO across engines and AI-powered tools. You’ll own topic selection, brief creation, editing, and final publication, including visuals and supporting assets. You won’t be writing everything yourself day-to-day, but you’ll know what 'great' looks like and step in when needed.

## How does the role evolve over time and what growth opportunities exist?
This role is designed with real growth in mind: starting with editorial ownership and freelance management, then expanding to decide what to create, when, and in what order. Over time you’ll shape strategy, refresh older content, and raise the bar for the entire blog. It’s a lean, fast-moving team with room to grow as you prove what works.

## What are the success metrics and how is impact measured?
Success will be judged by content quality, search performance, and reader engagement. We’ll track rankings, traffic, time on page, and downstream impact like conversions or qualified leads. You’ll also be measured on editorial process efficiency and your ability to maintain a high standard across all pieces.

## What makes Modash's Discoverability team unique for a Senior Content Marketer?
Modash operates as a lean, fast-moving Discoverability team focused on search-first, AEO and programmatic content for a B2B SaaS influencer marketing platform. You’ll own the blog’s growth, from briefs to publication, with a clear path to strategic ownership. It’s a hands-on, high-autonomy role where your editorial judgment shapes what gets created and refreshed.

## Apply
[Apply for this position](https://www.linkedin.com/jobs/view/senior-content-marketer-seo-aeo-at-modash-4403847294)

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Source: [Senior Content Marketer, SEO / AEO at Modash](https://seo-vacancy.eu/job/senior-content-marketer-seo-aeo-modash-tallinn)