Senior Frontend Developer (SEO & Performance) Stockholm

Desenio Group’s reviews suggest a largely negative job-seeker sentiment: Glassdoor shows 2.0/5 stars with only 18% of employees recommending the company, though some posts note a friendly atmosphere and occasional growth opportunities. Strengths cited include a collaborative Stockholm office with nice colleagues and events, plus a sustainability‑driven approach (FSC‑certified paper and a supplier code of conduct) that Desenio publicly emphasizes. Common criticisms focus on low pay, a highly hierarchical management structure, micromanagement, and limited career progression. Financial health appears solid—Desenio Group is listed on Nasdaq First North Growth (DSNO) and posted 2024 net sales of SEK 856 million, with investor backing from Verdane and growth via acquisitions—though the Glassdoor sample is small (44 reviews), so the sentiment may not be fully representative of all roles or markets. (glassdoor.com)

What is the Senior Frontend Developer (SEO & Performance) role at Desenio Group?

This is a hybrid role that combines technical SEO leadership with hands-on frontend development. You’ll own backlink strategies, drive technical SEO improvements, and code performance optimizations that directly impact organic growth. You’ll also work hands-on with React, TypeScript, and Next.js to deliver SEO and UX enhancements. You’ll join a growing team of 7 developers and collaborate with cross-functional teams (content, e-commerce, PR, and marketing) to embed SEO principles across channels. The position is based in Stockholm, Sweden.

What are the primary responsibilities I would have?

• SEO Leadership

  • Develop and execute strategic backlink-building initiatives to boost domain authority and search rankings.
  • Source and acquire premium backlinks through outreach, partnerships, and content-driven approaches.
  • Conduct technical SEO audits (including image SEO and performance) using tools like Ahrefs and Screaming Frog.
  • Maintain backlink profiles and monitor link equity.
  • Measure performance with Looker, BigQuery (BQ), GA4, and Google Search Console (GSC); create actionable reports.
  • Collaborate with content, e-commerce, PR, and marketing to integrate SEO principles across channels.

• Web Development & Technical Execution

  • Implement SEO-driven improvements across site architecture, Core Web Vitals, structured data, crawlability, and indexation.
  • Build, optimize, and maintain SEO-focused features and landing pages.
  • Work with content and e-commerce teams to ensure changes support organic growth.
  • Proactively improve site speed, mobile-first design, and accessibility.
  • Develop hands-on with React, TypeScript, and Next.js to deliver SEO and UX enhancements.

What qualifications and experience are required (minimum and preferred)?

• Minimum 3 years of experience in an SEO role with a clear focus on off-page and technical SEO.
• Demonstrated success in link-building, outreach, and growing domain authority.
• Strong understanding of SEO fundamentals: site speed, indexation, schema markup, crawl optimization, and handling large e-commerce catalogs.
• Hands-on development skills in React, TypeScript, and Next.js (including server-side considerations).
• Confidence using SEO tools (Ahrefs, Screaming Frog, GA4) and analytics platforms (Looker/BigQuery).
• Excellent reporting skills with the ability to translate data into clear insights.
• A proactive, results-oriented mindset with a sense of ownership over both strategy and execution.
• A genuine interest in web development and the ability to thrive in a collaborative, fast-paced environment.

Where is the role located and what about remote work?

• Location: Stockholm, Sweden.
• The posting emphasizes collaboration within a small, growing development team, but it does not specify remote or hybrid options. If you need flexibility, you may want to confirm during the interview process.

How do I apply and what is the typical timeline?

• What to prepare: a CV (and a cover letter if applicable) highlighting your SEO achievements, especially in link-building and technical audits; examples of projects where you improved Core Web Vitals or site speed; case studies or dashboards from tools like Looker/BQ, GA4, GSC.
• Process: the normal sequence typically includes an initial screening, one or more technical/role-specific interviews, and a final discussion with stakeholders. Exact steps and timeline will be shared by the recruiting team once you apply.
• Tip: demonstrate your hands-on experience with React/TypeScript/Next.js and provide concrete results from prior SEO initiatives (e.g., improved rankings, traffic, or conversion metrics).

If you’d like, I can tailor this FAQ further to match a specific applicant audience (e.g., engineers with a strong SEO track record or SEO specialists seeking more technical development opportunities).