Senior GEO / SEO Manager (all genders) Stuttgart

UDG United Digital Group, now operating under the MSQ DX umbrella after a 2024 acquisition, is generally viewed as a collaborative environment with flat hierarchies, strong peer support, and modern, well-equipped offices that support professional development (notably in Mainz and Ludwigsburg). However, several reviews flag management gaps and high turnover, with some former employees describing inconsistent leadership and limited career progression. Glassdoor currently rates United Digital Group at 3.5/5 from 27 reviews, with 68% of employees willing to recommend the company and category scores around 3.5 for Work-Life Balance, 3.3 for Culture & Values, and 3.0–3.3 for Compensation & Benefits. From a CSR and sustainability perspective, MSQ DX presents as a growing global group with over 500 experts, and the site highlights a Living Wage Employer badge and a Certified B Corp icon, following UDG’s integration into MSQ DX to form a “Digital Impact Company.” The Stuttgart location is part of UDG’s regional footprint (Stuttgart/Ludwigsburg) and the job posting targets Stuttgart, though Stuttgart-specific review data are limited compared with Mainz/Ludwigsburg. (kununu.com)

What does the role involve on a day-to-day basis?

As Senior GEO / SEO Manager, you’ll develop and implement GEO/SEO strategies across technical, content, and offsite pillars. You’ll own strategy KPIs, monitor roadmaps, analyze performance, and adjust tactics to move the needle for clients. You’ll also mentor team members, support the sales team with pre-sales activities, and coordinate with content and PR teams.

How does the GEO/SEO strategy translate into client success?

By aligning initiatives with the client’s business goals and target audience, you convert data into actionable tactics. Regular performance reviews drive insights and optimizations, delivering measurable improvements in visibility, traffic, and conversions. You’ll present clear roadmaps to clients to build trust.

What leadership and mentoring opportunities does the role offer?

You’ll own strategy roadmaps, standardize processes, and mentor a German and English speaking team. Delegation and coaching help grow talent while ensuring project excellence. You’ll also shape how the team collaborates with other groups to solve problems.

Which tools and metrics are essential for success?

Hands-on experience with Google Search Console, GA4, Ahrefs, Semrush, Screaming Frog, and Accuranker is expected. You’ll track KPIs, conduct audits, and use insights to refine content and technical strategies. Staying current with Google updates and AI-driven changes helps you keep client strategies cutting-edge.

How does collaboration shape the work across teams and clients?

The role thrives on collaboration with content and PR teams, as well as cross-functional groups and client stakeholders. You’ll share updates, contribute to pre-sales pitches, and build partnerships that play to strengths. This teamwork accelerates problem solving and leads to award-winning outcomes.

What growth opportunities and next steps does this role offer?

You'll stay ahead of industry trends, tools, and AI-driven shifts, shaping the future of SEO for diverse brands. Leading strategic initiatives and managing complex accounts provides a clear path toward senior leadership and broader impact. You'll also gain experience managing budgets and multi-lingual teams (German and English), expanding your influence.