Senior International Content SEO Manager Rotterdam

From job-seeker reviews, MediaMarkt Nederland in Rotterdam is generally seen as a friendly, team-oriented workplace with supportive colleagues, though several sources note elevated sales targets and workplace pressure. Citations: Glassdoor Rotterdam reviews and Indeed feedback highlighting a supportive environment and clear sense of purpose. (glassdoor.com.hk)

Common criticisms include high performance targets, perceived management challenges, limited career progression, occasional organizational chaos at some locations, and pay concerns. Citations: Rotterdam/Netherlands Indeed reviews noting targets and organization issues, plus Glassdoor data on career opportunities and compensation. (nl.indeed.com)

Quantitatively, Glassdoor shows about 3.2/5 for Media Markt Netherlands (roughly 26 reviews) and the Rotterdam location around 2.9/5, with Indeed and other sources placing averages around 3.0. Citations: Glassdoor Netherlands and Rotterdam pages; Indeed scores. (glassdoor.com)

CSR and sustainability are highlighted publicly via BetterWay programs (eco-labels, trade-ins, refurbished items) and climate targets across BeNeLux, alongside initiatives like Bringly for sustainable deliveries; financially, Ceconomy’s FY 2023/24 results show around €22.4 billion in sales and improving profitability, suggesting overall financial stability. Citations: BetterWay pages (BE NL), Bringly case, and Ceconomy/MediaMarktSaturn financial results. (mediamarkt.be)

Note: Rotterdam-specific employee reviews are relatively few, so the sentiment may not fully capture every store or role. Citations: Rotterdam Glassdoor page and broader Netherlands data. (glassdoor.com.hk)

What will I be responsible for in this role?

• Lead and execute the international SEO and content strategy across multiple markets, aligning with business goals and market needs.
• Develop and manage high-quality, SEO-optimized content; ensure content localization and translation maintain SEO effectiveness and brand consistency.
• Partner with the Tech SEO Manager on technical SEO audits, site speed, mobile-friendliness, crawlability, indexation, and structured data; support implementation with clear requirements for developers.
• Collaborate with local and international cross-functional teams (marketing, product, development, retail media, etc.) to embed SEO across the business.
• Track, analyze, and report on key SEO metrics (organic traffic, traffic share, rankings, conversions) and use insights to optimize performance across all markets.
• Stay current with industry trends and algorithm updates, sharing knowledge to drive continuous SEO improvements.
• Manage and optimize the SEO tooling stack and take ownership of strategic SEO projects from planning to reporting.

Location: Rotterdam, Netherlands. The role involves working across multiple markets and coordinating with cross-functional teams.

What qualifications and experience are expected or preferred for this role?

• Proven experience in leading international SEO programs, with a track record of improving organic traffic and visibility across multiple markets.
• Strong background in content strategy and optimization, including content localization/translation while preserving SEO value and brand consistency.
• Solid understanding of technical SEO and the ability to work with development teams to implement recommendations (site speed, mobile optimization, crawlability, indexation, structured data, etc.).
• Experience collaborating with cross-functional teams (marketing, product, development, analytics, and retail/media stakeholders) and leading SEO initiatives in an e-commerce or retail environment is highly desirable.
• Proficiency with SEO and analytics tools (e.g., Google Analytics, Google Search Console, major SEO platforms like Semrush/Ahrefs/Sistrix) and basic data analysis skills.
• Strong communication and project-management skills, with the ability to translate data and insights into clear actions for technical and non-technical audiences.
• Fluency in English is expected; Dutch language skills are a plus and may be preferred given the Rotterdam location and local markets.

Note: Specific requirements will be listed in the full job posting; the above reflects the responsibilities and typical qualifications associated with this role.

How does the team structure and collaboration work for this role?

• You will collaborate with the dedicated Tech SEO Manager on technical audits and implementations, ensuring site-wide SEO health.
• You’ll work with local SEO and Content teams as well as international cross-functional teams (marketing, product, development, retail media) to integrate SEO into plans and campaigns.
• You’ll coordinate with multiple market teams to ensure localization and brand guidelines are consistently applied while optimizing for local search intent.
• You’ll lead SEO projects end-to-end, from planning and execution to measurement and reporting, while building a culture of continuous learning and improvement.

How is success measured for this role, and what are the key metrics?

• Organic traffic growth across target markets.
• Market share of organic search traffic and visibility in priority regions.
• Ranking improvements for prioritized keywords and landing pages.
• Engagement and conversion metrics driven by SEO-optimized content (e.g., on-site conversions, time on page, bounce rates for SEO-driven pages).
• Accuracy and effectiveness of localization/translations without sacrificing SEO value.
• Quality and impact of SEO reporting, including actionable insights and data-driven recommendations.
• Efficiency and adoption of the SEO tooling stack and project delivery Timelines.

What about localization and translation—how is that handled in this role?

• Localization and accurate translation are essential to preserve SEO value and brand consistency across markets.
• You will ensure that translated content is optimized for local search intent, including keyword research adapted for each market and proper use of hreflang tags and locale-specific structured data where applicable.
• Collaboration with localization teams and content creators is required to maintain SEO performance while tailoring content to cultural and market nuances.

What is the application process and typical timeline?

• Applications are reviewed by the hiring team to assess fit with the responsibilities and qualifications.
• Expect a combination of interviews (HR/fitness, role-specific, and leadership) and potentially a practical exercise or case study related to SEO strategy and content optimization.
• Timing varies, but you can generally expect a multi-stage process over a few weeks. The exact steps and schedule will be communicated in the official job posting and during outreach.