Senior Manager SEO, GEO & Content Strategy (d/f/m) Cologne

The official vivenu posting for Senior Manager, SEO, GEO & Content Strategy shows a Düsseldorf-based, on-site role with global ownership of organic growth, including on-page, off-page, and GEO work and collaboration across Product Marketing and Leadership. (jobs.lever.co)

Glassdoor data place vivenu at 4.1/5 overall (from 16 reviews), with 4.2 for Career opportunities and 3.8 for Culture & values; reviewers highlight collaborative teams, fantastic colleagues, and a diverse, global company. (glassdoor.com)

Common criticisms include at least one report of an unhealthy work environment and concerns about autonomy, heavy leadership pressure, high turnover, long hours, and some compensation issues in certain roles. (glassdoor.com)

Quantitatively, 81% of reviewers would recommend vivenu to a friend and 79% express a positive business outlook, signaling generally favorable sentiment among the sample. (glassdoor.com)

Note: the job posting identifies the role in Düsseldorf, not Cologne, and public reviews reflect experiences across vivenu’s global offices; Cologne-specific data is not available publicly. (jobs.lever.co)

What does the role involve?

The Senior Manager will own vivenu's global SEO and GEO strategy, shaping on-page, off-page and technical SEO, content clustering, and discoverability across markets. You’ll collaborate with Product Marketing, Design, and Leadership to embed SEO and GEO principles into launches and campaigns, while leading AI-assisted experimentation to strengthen the organic footprint.

How does GEO integrate with traditional SEO?

GEO expands beyond keywords to include generative discovery platforms and AI-driven engines. You’ll build GEO-optimized content frameworks and adapt strategies for emerging platforms while maintaining strong performance across traditional search.

What impact should the role have on regional growth?

You’ll own regional SEO and GEO strategy, driving growth across regions and channels, and translate data into actionable improvements. The role emphasizes aligning content with regional search intent and business priorities to boost visibility, traffic, and conversions.

Which skills and tools are essential?

A proven track record in SEO and content growth for B2B SaaS or enterprise tech, strong analytics, and proficiency with tools like Ahrefs, SEMrush, and Google Search Console. You’ll also need curiosity for GEO and excellent English writing and communication skills.

How does collaboration with other teams work?

You’ll work cross-functionally with Product Marketing, Design, and Leadership to embed SEO and GEO into every launch. Expect a fast-paced environment where experimentation and data-driven decisions shape campaigns and product updates.

What makes vivenu’s GEO approach unique?

You’ll stay ahead of Generative Engine Optimization developments and help vivenu lead in this emerging field. The role blends storytelling with technical optimization to ensure content reflects vivenu’s brand DNA across AI-driven and traditional discovery channels.