# Senior SEO Executive | Field | Value | |-------|-------| | **Company** | Better Placed Ltd - A Sunday Times Top 10 Employer! | | **Location** | Liverpool | | **Posted** | 2026-04-15 | | **Expires** | 2026-05-15 | | **Salary** | £40,000 – £45,000 | ## Skills & Tags `Content SEO`, `Technical SEO`, `International SEO` ## What Makes This Opportunity Special Liverpool-based Senior SEO Executive at Better Placed Ltd, a Sunday Times Top 10 Employer, you’ll shape the brand's search strategy and drive growth across multiple sites. Expect hands-on keyword research, technical and content audits, and a collaborative push to improve organic rankings — £40,000 - £45,000 in salary with a supportive, growth-focused culture. ## Job Description **SEO Lead** **£40,000 - £45,000** **Cheshire** **Hybrid: 3-2 WFH** **Retail** **The Brand:** Iconic D2C heritage brand. 50+ years trading £100million+ turnover They have stayed true to their core brand identity to stand the test of time and become market leaders Growth firmly on the agenda including expanding their product and service offering, further international growth Excellent reputation for quality and exceptional customer experience. Keeping customers at the centre of everything they do and deliver. Fantastic reputation from employees. Known for their positive culture. **Key responsibilities include:** Support continued development of the brands SEO roadmap and strategy across multiple websites. Perform keyword research for all brands and key markets and define ranking approach and strategy for each brand. Able to undertake technical, link and content audits to identify and address performance issues and optimisation opportunities. Demonstrated ability to research and implement SEO and Content strategies and understanding of how content affects organic rankings and traffic Woking with the wider Digital team to ensure SEO focus across digital campaigns. Reporting on effectiveness of SEO and identification of problem areas that may affect search engine rankings Maintain awareness of the industry and competitor’s activity to develop informed strategies Support other internal teams to make sure SEO best practices are followed, Digital, Dev and Content **Skills & Experiences:** A successful track record within SEO with an agency or in-house Deep knowledge of SEO and analytical tools such as Google Analytics, Google Search, GA4, keyword monitoring tools. Demonstrable success in SEO planning and understanding of SEO best practice. Excellent interpersonal skills and a team player Excellent organisation and time management skills. ## About Better Placed Ltd - A Sunday Times Top 10 Employer! Better Placed Ltd - A Sunday Times Top 10 Employer! garners strong sentiment from employees, with a Glassdoor rating of 4.6/5 based on 33 reviews and 84% of staff saying they would recommend the company. Key strengths cited include a positive culture and values, solid compensation and benefits, a supportive senior management team, and the firm’s 100% employee-owned structure, along with recognition as a Sunday Times Top 10 employer. Some criticisms appear to center on a small, potentially "clicky" workplace and uneven progression opportunities across roles. For the Senior SEO Executive role, the LinkedIn posting shows a Cheshire location with hybrid working, and Liverpool-specific sentiment may be underrepresented since the employer operates across multiple offices; overall, the reviews come from a relatively small sample and may not capture all locations or roles. ## Frequently Asked Questions ## What does the Senior SEO Executive role involve? You’ll own the SEO roadmap and strategy across multiple websites, conducting keyword research for brands and markets and defining ranking approaches for each. The role includes technical, link and content audits to identify performance issues and opportunities, plus reporting on effectiveness and adjusting plans as needed. You’ll collaborate with the wider Digital team to embed SEO across campaigns and keep the brand at the forefront of search performance. ## How does SEO integrate with other teams and campaigns? You’ll partner with Digital, Dev and Content to ensure SEO best practices are baked into campaigns and site changes. Regular reporting and cross-functional reviews keep SEO insights front and centre, informing content strategy and product updates. The result is cohesive campaigns that lift organic visibility and traffic. ## What tools and skills are essential? A strong command of SEO analytics tools such as Google Analytics/GA4, Google Search Console and keyword monitoring tools is essential. Proven experience in planning and executing SEO strategies, plus excellent organisation and teamwork, will help you thrive. You’ll combine technical know-how with a keen eye for content and user experience. ## What makes the brand and culture stand out? This iconic D2C heritage brand has traded for 50+ years and boasts a strong reputation for quality and customer experience. The culture is collaborative and positive, with a clear bias toward personal growth and high performance. You’ll join a team that values customers, data-driven decisions and a supportive work environment. ## What growth opportunities does this role offer? With growth on the agenda and plans for international expansion, this role places you at the heart of strategic SEO decisions. You’ll shape how the brand scales online, gain exposure to cross-functional leadership, and have room to broaden remit as the business grows. It’s a chance to make a real impact on the bottom line while advancing your career. ## How will success be measured in this role? Success hinges on improving rankings, increasing organic traffic and driving meaningful engagement across sites. You’ll be accountable for delivering measurable SEO outcomes, actionable insights, and clear reporting that informs marketing decisions. Strong collaboration and a proactive mindset are key to thriving in this role. ## Apply [Apply for this position](https://www.linkedin.com/jobs/view/senior-seo-executive-at-better-placed-ltd-a-sunday-times-top-10-employer%21-4402262092) --- Source: [Senior SEO Executive at Better Placed Ltd - A Sunday Times Top 10 Employer!](https://seo-vacancy.eu/job/senior-seo-executive-better-placed-ltd-a-sunday-times-top-10-employer-liverpool)