# Senior SEO Executive

| Field | Value |
|-------|-------|
| **Company** | Tiso Group |
| **Location** | Edinburgh |
| **Posted** | 2026-04-08 |
| **Expires** | 2026-05-07 |
| **Salary** | £34,000 – £34,000 |

## Skills & Tags
`Analytics & Data SEO`, `Enterprise SEO`, `SEO Strategy & Management`

## What Makes This Opportunity Special
Step into the Senior SEO Executive role at Tiso Group in Edinburgh, shaping the organic search strategy for tiso.com on our replatformed Shopify site. Own technical SEO, data-driven improvements, and measurable growth in visibility, traffic, and revenue, with a salary of £34,000. If you're passionate about turning SEO insights into business results for one of Scotland’s most loved outdoor retailers, we want to hear from you.

## Job Description
An exciting opportunity has arisen to join the Tiso Ecommerce & Digital team as our new Senior SEO Executive! We’re looking for a technically strong and commercially minded search professional to take ownership of our organic search channel and drive visibility for our newly replatformed Shopify website. If you’re passionate about turning SEO data into tangible business results and want to do it for one of Scotland’s most loved outdoor retailers, we want to hear from you. 
 
 
 **Job Role & Duties** 
 •   Own the organic search strategy across tiso.com, developing and implementing plans that drive measurable growth in visibility, traffic, and revenue 
 •   Lead all technical SEO activity for our Shopify website, including site audits, crawl health, indexing, site architecture, and resolving any performance issues 
 •   Manage and continuously improve Core Web Vitals performance (LCP, CLS, INP), working alongside our development team on page speed, image optimisation, and front-end improvements 
 •   Ensure correct implementation of structured data, XML sitemaps, canonical tags, robots.txt, and redirect strategies 
 •   Conduct in-depth keyword research and SERP intent analysis to inform both content strategy and on-page optimisation across all key categories 
 •   Work closely with our Digital Designer and content stakeholders to ensure SEO best practices are embedded into all new content and page builds 
 •   Develop and execute link acquisition strategies to build domain authority, including outreach and digital PR activity 
 •   Validate and monitor tracking accuracy across GA4, Google Tag Manager, and Google Search Console, identifying and resolving any data discrepancies 
 •   Produce clear weekly and monthly reporting on rankings, organic traffic, and channel performance, translating data into actionable recommendations 
 •   Stay ahead of Google algorithm updates, AI-driven search developments, and evolving SEO best practice, proactively adapting strategy as needed 
 •   Collaborate with the Performance Marketing Manager on cross-channel strategies that maximise overall digital visibility 
 •   Act as the internal SEO authority, educating and supporting wider marketing and trading stakeholders on best practice 
   
 
 
 **Person Profile** 
 •   A confident, curious self-starter who is comfortable owning a channel and managing their own workload 
 •   Highly organised with excellent attention to detail and a commitment to quality across everything you produce 
 •   Enjoys working collaboratively across teams as well as getting into the detail independently 
 •   Comfortable in a fast-paced retail environment where priorities can shift and deadlines are real 
 •   Loves data: passionate about digging into performance figures, drawing out insights, and turning them into clear action plans 
 •   Strong communicator who can translate complex technical SEO concepts into plain language for non-technical stakeholders 
 •   Has a strong understanding of where SEO sits in the wider performance  
       marketing ecosystem and how it interacts with other channels (particularly PPC) 
 •   A proactive testing mindset — always looking for the next improvement, never satisfied with ‘good enough’ 
 •   A love of the outdoors is a genuine advantage, though by no means a prerequisite! 
 
 
   
 **Required Experience & Skills** 
 •  4 + years of hands-on SEO experience, ideally within ecommerce or a similarly commercial in-house or agency environment 
 •   Strong working knowledge of technical SEO: crawling, indexing, site architecture, canonicalisation, redirects, and structured data 
 •   Proven experience with Shopify or comparable ecommerce platforms 
 •   Proficiency with core SEO tools: Google Search Console, GA4, Google Tag Manager, Screaming Frog, and Ahrefs or SEMrush 
 •   Experience managing Core Web Vitals and working with development teams on front-end performance improvements 
 •   Demonstrable track record of improving organic rankings, traffic, and commercial outcomes 
 •   Experience with keyword research, SERP analysis, and content optimisation at scale 
 •   Solid understanding of link acquisition and off-page SEO tactics 
 •   Strong analytical skills with the ability to work with data, identify trends, and make clear recommendations 
 
 
 **Salary & Benefits**   
 Salary: £34,000 (39 Hour, 5 Day working week) 
 Permanent role with 2-days WFH available 
 40% colleague discount rate with access to exceptional Pro Deals from our suppliers Company pension scheme Healthshield cash back healthcare scheme Birthday Holiday & Long-Service Holiday Day (each year, up to 7 Years) BenefitsHub discount scheme Refer a Friend scheme Gym Discount 
 
 Please send Cover Letter & CV to Recruitment@tiso.co.uk

## About Tiso Group
Tiso Group is an Edinburgh-based, family-run outdoor retailer with brands such as Alpine Bikes, Blues the Ski Shop and George Fisher, and a headquarters in Edinburgh; employees describe a friendly, people-focused environment with a strong emphasis on customer care. ([uk.linkedin.com](https://uk.linkedin.com/company/tiso-group-ltd)) Career development is positively noted, with staff able to develop and climb the ladder within roles, though some workers report inflexible hours in certain positions. ([glassdoor.com](https://www.glassdoor.com/Reviews/Tiso-Reviews-E1093346.htm)) The company is now backed by JD Sports Fashion Plc after completing the remaining stake acquisition in 2023, integrating Tiso into a larger retail group. ([jdsports2024corp.q4web.com](https://jdsports2024corp.q4web.com/investor-relations/regulatory-news/regulatory-news-details/2023/JD-Sports-Fashion-Plc-Interim-Results-09-21-2023/default.aspx)) Overall sentiment on Glassdoor sits around 3.8/5 (based on about 46 reviews), with Culture & Values near 3.8 and Work/Life Balance near 3.7; reviews praise a friendly workplace and strong staff discounts, but cite concerns like inflexible hours and some management criticism. ([glassdoor.com](https://www.glassdoor.com/Reviews/Tiso-Reviews-E1093346.htm)) CSR and sustainability appear active, with CSR initiatives led by Joanna O’Flynn and a focus on circular design and community engagement highlighted in company updates. ([uk.linkedin.com](https://uk.linkedin.com/company/tiso-group-ltd))

## Frequently Asked Questions
## What does the role involve?
Lead the organic search strategy across tiso.com, developing plans that drive growth in visibility, traffic, and revenue. Own all technical SEO for our Shopify site—from audits and crawl health to indexing and site architecture—and fix performance issues. Collaborate with the development team to optimize Core Web Vitals, page speed, and front-end improvements.

## How does this role collaborate with the development team?
You’ll partner closely with the development team to implement technical SEO fixes and ongoing enhancements. Together you’ll align on page speed, image optimization, structured data, redirects, and overall site health. Expect to translate data-driven findings into actionable tasks that keep the site fast and crawl-friendly.

## What qualifications are you looking for?
We’re seeking a technically strong, commercially minded SEO professional with ecommerce experience, ideally on Shopify. You should have hands-on expertise in crawl, indexing, structured data, XML sitemaps, canonical tags, and redirects. Experience with Core Web Vitals and ongoing performance optimization is highly valued.

## What will success look like in the first six months?
Success means tangible improvements in visibility, traffic, and revenue from organic search. You’ll drive crawl health, indexing stability, and Core Web Vitals enhancements to support the replatformed Shopify site. You’ll also identify and execute data-driven keyword opportunities that deliver early wins.

## What makes Tiso Group a great place to work?
As one of Scotland’s most loved outdoor retailers, Tiso combines a passionate team with a fast-paced ecommerce environment. You’ll join a collaborative, growth-minded culture that rewards practical problem-solving and measurable impact. Edinburgh offers a vibrant city backdrop with opportunities to shape a flagship online experience.

## What are the growth and progression opportunities?
There’s potential to grow into broader ecommerce leadership, shaping strategy across channels. This role can lead toward Head of SEO, Ecommerce Digital Lead, or senior analytics-focused positions as the business scales. You’ll gain exposure to cross-functional leadership and strategic decision-making along the way.

## Apply
[Apply for this position](https://www.linkedin.com/jobs/view/senior-seo-executive-at-tiso-group-4398273265)

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