Senior SEO & Growth Specialist Edinburgh

AuDHD Psychiatry in Edinburgh offers private ADHD and AuDHD assessments for adults, with an Edinburgh clinic at 3 Hill Street (EH2 3JP) and online assessments available across the UK. (audhdpsychiatry.co.uk)

Reviews consistently praise empathetic, knowledgeable clinicians (notably Dr Darren O'Reilly) and a fast, transparent private pathway, with Trustpilot rating around 4.5/5 from about 34 reviews and multiple mentions of affordability versus NHS/private options. (uk.trustpilot.com)

Nevertheless, some feedback highlights administrative glitches, missed deadlines, and at least one warning about scams or value concerns, so experiences can vary. (trustpilot.com)

Overall sentiment is positive but not guaranteed to reflect all patients, given the modest review sample (roughly 34–35 reviews) on Trustpilot. (uk.trustpilot.com)

What is the Senior SEO & Growth Strategist role and what will I do?

This is a part-time, remote role for 10 hours per week at $30/hr. You will lead AuDHD Psychiatry’s organic growth efforts, designing and executing a 3–6 month roadmap to strengthen rankings, improve bottom-of-funnel conversions, and create scalable processes. You’ll optimize BOFU pages, perform keyword research, topic mapping, and content gap analysis, and oversee on-page structure, internal linking, and metadata. You’ll mentor a small SEO team (content writers and junior outreach VAs), build SOPs and workflows, and track results using GA4, Google Search Console, and Ahrefs. You’ll also collaborate with content, PPC, and email teams to ensure alignment across growth initiatives.

What are the required qualifications and the ideal background?

• 4–6 years of hands-on SEO experience (strategy, on-page optimization, and link-building).
• Background in service-based or healthcare sectors is a plus.
• Proven track record of increasing traffic and improving conversions.
• Experience creating SOPs and leading small SEO teams.
• Proficiency with Ahrefs, Screaming Frog, SurferSEO, GA4, and Google Search Console (GSC).
• Excellent written English and a strong analytical mindset.
• Ability to work autonomously in a remote, part-time capacity and coordinate with a global team; willingness to align with the company’s schedule.

How do I apply and what should I submit?

• Apply with a 2–5 minute screen-recording in which you review our website and outline your 3-month SEO plan.
• Include your portfolio or examples of past results (case studies, metrics, and outcomes you can discuss).
• Ensure your submission demonstrates your approach to BOFU optimization, roadmap planning, and how you’d lead a small SEO team.
• There is no requirement to submit additional materials beyond the screen-recording and portfolio in the initial application.

What does success look like in the first 3–6 months?

• A defined, actionable 3–6 month SEO roadmap with clear milestones.
• Improved bottom-of-funnel page performance (higher conversions, better on-page engagement, and stronger micro-conversions).
• Measurable increases in organic traffic and targeted keyword rankings.
• Documented SOPs and scalable workflows for ongoing SEO operations.
• Regular reporting in GA4, GSC, and Ahrefs that shows progress against agreed KPIs.
• Effective mentorship and clearer roles within the small SEO team, improving link-building quality and process efficiency.

What is the team structure and how will I collaborate?

• You’ll guide a small SEO team that includes content writers and junior outreach assistants (VAs).
• You’ll work cross-functionally with content, PPC, and email teams to ensure growth initiatives are aligned and reinforced across channels.
• You’ll establish and enforce SOPs to standardize processes, improve quality, and enable scalable growth.

If you’d like to discuss any specifics (time zone expectations, tools you’ll use day-to-day, or how the 3–6 month plan might look in practice), I can tailor the details.