Senior SEO Specialist Vienna

Bitpanda’s Vienna HQ is often praised by job seekers for a modern, diverse, international environment and generous benefits, with Glassdoor ratings around 3.7–3.8/5 and roughly 62–65% of employees recommending the company. (glassdoor.com)

Common criticisms include limited career progression and promotions, a high-pressure atmosphere, and occasional reports of a toxic culture or uneven management. (glassdoor.com)

Financial health and stability appear solid, with Bitpanda growing to millions of users and hundreds of employees, about €147.6 million in revenue in 2023, ongoing international expansion (e.g., UK), and notable compliance milestones such as SOC 2 Type 1 and a MiCA license. (en.wikipedia.org)

CSR and sustainability efforts are visible through ESG/climate ETFs on the platform and a culture of growth and diversity highlighted on their career pages, though compensation is viewed variably—with some reviewers calling benefits competitive and others noting salaries are not market-leading. (blog.bitpanda.com)

What is the Senior SEO Specialist role at Bitpanda and what impact will I have?

As a Senior SEO Specialist, you will own the SEO content strategy and drive organic growth across Bitpanda’s content ecosystem. You’ll identify high-impact opportunities (short- and long-term), collaborate with cross-functional teams on roadmaps for content, video (YouTube), tech, and design, and lead the execution of SEO projects. You’ll build authority in the financial sector through competitive insights, innovative optimization ideas, and data-driven decisions. You’ll also manage external agencies to ensure high-quality deliverables and measurable results.

Key impact areas include:

• Increasing organic traffic and conversions across Bitpanda’s properties
• Defining and executing cross-functional SEO programs
• Establishing repeatable processes for launching and tracking SEO initiatives
• Enhancing Bitpanda’s trust and authority in the financial space
• Collaborating with product, design, and copy teams to optimize content

What are the required qualifications and ideal skills?

• 4+ years of experience in SEO, with a track record of managing and delivering large-scale SEO projects
• Deep understanding of search engine algorithms and ranking methods
• Proficiency with SEO tools (Screaming Frog, Semrush, Ahrefs, Google Search Console)
• Strong data and analytical skills with experience using Google Analytics, Google Data Studio, Google Sheets, and Excel
• Highly collaborative and transparent team player who thrives in a fast-paced environment
• Demonstrated project management capabilities with the ability to balance multiple priorities and meet deadlines
• Familiarity with content strategy, cross-functional collaboration, and potentially YouTube SEO (as Bitpanda also uses video content)
• Experience or interest in the financial/fintech sector is a plus

What would a typical day or project cycle look like?

• Own and refine the SEO content strategy, identifying high-impact opportunities across content, video, and product surfaces
• Collaborate with content writers, video producers, product managers, designers, and engineers to define roadmaps and success metrics
• Plan, launch, and monitor SEO projects cross-functionally, maintaining dashboards and performance tracking
• Produce competitive insights and actionable strategies to drive growth and authority in the financial sector
• Manage external agencies, ensuring timely delivery and high-quality output aligned with goals
• Stay up-to-date with search algorithm changes and industry best practices, and translate insights into practical actions

What is the application process and how can I prepare my application?

• The posting does not specify exact steps, so you can strengthen your application by highlighting:
  • Specific SEO campaigns you led (scope, tools used, metrics improved, timelines)
  • Examples of content and/or video SEO initiatives and their impact on traffic and conversions
  • Cross-functional projects you managed (roadmaps, collaboration with product/design/ccopywriters)
  • Experience managing external agencies and delivering on their deliverables
  • Your proficiency with the listed tools (Screaming Frog, Semrush, Ahrefs, GSC, GA, Data Studio, Sheets, Excel)
• Typical interview preparation tips:
  • Prepare a concise portfolio of successful SEO programs with measurable outcomes
  • Be ready to discuss how you prioritize opportunities and measure ROI
  • Have examples of how you worked with multiple teams to launch and track SEO initiatives
  • Consider a short case or scenario demonstrating your approach to a content-driven growth problem
• Timeline expectations (if asked): responses often occur within a few weeks; you may progress through multiple interview rounds including a practical discussion or case study

What is Bitpanda’s culture like and what growth opportunities does this role offer?

• Bitpanda emphasizes a “ONE TEAM” mindset with diverse perspectives, fast execution, and a hands-on, roll-up-your-sleeves approach
• The company operates across Europe, with headquarters in Austria, and a global team that supports customers in multiple markets ( Bitpanda serves millions of customers)
• In this role you’ll have visibility and impact from day one, working across content, video, product, design, and engineering to shape organic growth
• Growth opportunities include expanding your leadership in SEO strategy, influencing cross-functional roadmaps, and advancing the company’s authority in the financial/fintech space
• The work environment values collaboration, transparency, and the ability to thrive in a fast-paced setting while delivering measurable results