# Senior SEO Specialist | Field | Value | |-------|-------| | **Company** | LYNX Beleggen Belgium | | **Location** | Kortrijk | | **Posted** | 2026-05-13 | | **Expires** | 2026-06-11 | ## Skills & Tags `International SEO`, `Analytics & Data SEO`, `Technical SEO` ## What Makes This Opportunity Special Senior SEO Specialist at LYNX Beleggen Belgium in Kortrijk – own one of our most important growth channels for NL & BE, shaping strategy, on-page optimization, and collaborative growth across content, product, and design. Drive organic visibility, traffic, and conversions within a regulated fintech environment while staying data-driven and action-oriented. Join a forward-thinking team that values learning, impact, and cross-functional excellence. ## Job Description As **Senior SEO Specialist** you own one of LYNX’s most important growth channels in the Dutch and Belgian markets. You are responsible for driving organic visibility, traffic, and conversions through high-quality, search-optimized content. You combine deep expertise in on-page SEO with strong analytical skills and stakeholder management to continuously improve content performance. Your mission is to grow LYNX’s organic presence by making our content more relevant, discoverable, and effective, while operating within a regulated environment. You are both strategic and hands-on: defining priorities and roadmaps while executing detailed optimizations and guiding others in SEO best practices. **What You’ll Do** SEO Strategy & Prioritization: Conduct keyword research and define SEO priorities for NL & BE, aligned with the broader content and marketing roadmap. On-Page Optimization: Optimize existing Dutch-language pages (meta data, headings, internal linking, structured data, and page structure) to improve rankings and organic traffic. Content Collaboration: Partner with the content team to brief, review, and optimize new Dutch content so it is locally relevant and search-optimized. Performance Monitoring: Monitor SEO performance using tools such as Google Search Console, GA4, and SEO platforms; report on rankings, traffic, and conversion trends. Market & Competitor Analysis: Track local competitor activity and identify content and technical opportunities in the Dutch and Belgian markets. SEO Guidelines & Governance: Define and maintain on-page SEO guidelines and best practices, ensuring consistency and scalability across all content. Cross-Functional Collaboration: Work closely with Product, Development, and Design to implement SEO improvements (e.g. templates, internal linking, page speed, UX signals). Opportunity Identification: Identify and prioritize high-impact SEO opportunities such as new content clusters, SERP features, and intent gaps, and build business cases. Compliance Alignment: Ensure all content meets regulatory and compliance requirements while maintaining SEO performance. SEO Advocacy: Act as the go-to SEO expert for NL & BE, educating stakeholders and promoting SEO best practices across the organization. **Who You Are** You have 5+ years of hands-on SEO experience, with a strong focus on content and on-page optimization You have a proven track record of driving organic growth (traffic, rankings, conversions) You have strong experience with keyword research, search intent analysis, internal linking, and content strategy You are experienced with tools such as Google Search Console, GA4, and SEO platforms (e.g. Semrush, Sistrix, Screaming Frog) You have a solid understanding of technical SEO fundamentals You are able to work cross-functionally with content, product, engineering, and analytics teams You have a data-driven mindset and can translate insights into actionable improvements You are a native Dutch or Flemish speaker (required) You are fluent in English **Nice to have** French language skills Experience in a regulated or compliance-heavy environment Editorial or journalism background Experience in financial services, brokerage, or fintech or affinity with investing or trading Experience with CMS platforms (e.g. WordPress) Experience in international SEO (multi-language / multi-market setups). Experience with data visualization tools **Why LYNX?** Flexible working hours in the center of Gent or Amsterdam A friendly team that welcomes you and enjoys participating in team events Attractive compensation and participation in our bonus system You choose the tools you need (software stack, hardware, office equipment) Life-long learning: we provide the means to grow with a fixed annual training budget Free hot and cold drinks & fruit at the office Plenty of extralegal benefits such as pension plan, hospitalization insurance, meal tickets, and extra holidays (differences between locations may apply) Summer and/or Christmas party with the whole company A unique opportunity to learn more about the stock markets **Who We Are** LYNX helps you invest in yourself Working at LYNX means joining the LYNX family The development opportunities make LYNX the best place to work This is what our employees say about LYNX, and it reflects exactly what we strive to offer: a work environment where you can get the best out of yourself. From our offices in Amsterdam, Ghent, Berlin, and Prague, we work every day to provide private and professional clients with the best trading opportunities through a fast, user-friendly, and reliable platform. LYNX is an international fintech that offers a relaxed and informal environment where around 300 colleagues contribute to the success of our customers. Since entering the investor market in 2006 with very competitive rates and a broad product offering, LYNX has grown into a significant European broker operating in ten countries. In recent years, our offering has been further enhanced with a highly advanced mobile and tablet app, weekly webinars via the Knowledge Portal, and daily market insights through the Morning Call. We're an equal-opportunity employer. We welcome applications from all suitably qualified and eligible candidates without attention to gender identity/expression, age, racial, ethnic and cultural background, religion and beliefs, sexual orientation/identity, disability or neurodiversity. ## About LYNX Beleggen Belgium LYNX Beleggen Belgium is a Ghent-based online broker with roots dating back to 2006, and employees describe it as a great place to work with supportive colleagues who take ownership. ([glassdoor.co.uk](https://www.glassdoor.co.uk/Overview/Working-at-LYNX-Gent-EI_IE4669271.11%2C20.htm)) Culture and values are rated highly (5.0) while career opportunities are seen as limited (2.0), signaling a strong values-driven environment but potentially slower advancement in a small firm. ([glassdoor.co.uk](https://www.glassdoor.co.uk/Overview/Working-at-LYNX-Gent-EI_IE4669271.11%2C20.htm)) Compensation and benefits are rated 3.0, with the firm’s boutique scale and a long-standing European presence (founded around 2006) underscoring stability. ([glassdoor.co.uk](https://www.glassdoor.co.uk/Overview/Working-at-LYNX-Gent-EI_IE4669271.11%2C20.htm)) The company also emphasizes investor education for clients through a knowledge portal, webinars and masterclasses, signaling a CSR-like commitment to educating customers. ([nl.linkedin.com](https://nl.linkedin.com/company/lynx?utm_source=seo-vacancy.eu)) Customer sentiment on Trustpilot is generally favorable (TrustScore around 4.5 from 210 reviews), highlighting competitive tariffs and a robust platform, but these client reviews reflect user experience rather than internal culture; representativeness of employee experience may be limited. ([trustpilot.com](https://www.trustpilot.com/review/lynx.be?utm_source=seo-vacancy.eu)) ## Frequently Asked Questions ## What does the role involve? You own one of LYNX’s most important growth channels in the Dutch and Belgian markets, driving organic visibility, traffic, and conversions through high-quality, search-optimized content. You'll define SEO priorities, optimize on-page elements, and collaborate with the content team while staying compliant in a regulated environment. ## What skills are essential for success? Five-plus years of hands-on SEO with a strong focus on content and on-page optimization, plus proven growth results in traffic, rankings, or conversions. You should be proficient in keyword research, search intent analysis, internal linking, and content strategy, and comfortable with tools like Google Search Console, GA4, Semrush, Sistrix, and Screaming Frog. A solid grasp of technical SEO fundamentals and cross-functional collaboration completes the profile. ## How will collaboration work across teams? The role partners with Product, Development, and Design to implement SEO improvements such as templates, internal linking, and page speed; you’ll educate stakeholders and act as the go-to SEO expert for NL & BE. You’ll translate insights into actionable improvements and champion SEO best practices across the organization. ## What makes LYNX a great place for SEO professionals? LYNX offers flexible working hours in the center of Gent or Amsterdam, a supportive team culture, and a fixed annual training budget to fuel growth. You’ll benefit from a refreshed set of tools, cross-location collaboration, and a competitive compensation package with a bonus program. It’s a fintech environment that values continuous learning and real impact on content and user experience. ## What are the key performance indicators for this role? Measure success through rankings, organic traffic, and conversions using Google Search Console, GA4, and SEO platforms; regular reporting helps you pinpoint trends. You’ll identify high-impact opportunities, build compelling business cases, and track competitors to stay ahead in NL and BE. ## What background or extras help in this role? French language skills, editorial or journalism experience, and familiarity with regulated sectors are nice-to-haves. Experience in financial services or fintech, CMSs such as WordPress, and international SEO are valued, along with a data-driven mindset and the ability to translate insights into action. ## Apply [Apply for this position](https://www.linkedin.com/jobs/view/senior-seo-specialist-at-lynx-beleggen-belgium-4408695353) --- Source: [Senior SEO Specialist at LYNX Beleggen Belgium](https://seo-vacancy.eu/job/senior-seo-specialist-lynx-beleggen-belgium-kortrijk)