Senior SEO Specialist Manchester

Public reviews portray MacGregor Black as a specialist talent partner in consumer & retail with a generally positive view of culture and training, but with notable feedback about a toxic environment and unclear leadership direction in some teams. Strengths cited include a collaborative culture, experienced leadership, strong onboarding and training, market-leading benefits (EMI share scheme, profit sharing), and a stated commitment to sustainability. Common criticisms include a toxic environment for some roles, favoritism, inconsistent onboarding, and concerns about unpaid commissions. CSR and sustainability are supported by recognitions such as the Armed Forces Covenant Silver Award and a stated commitment to ethical practices; the company HQ appears to be in Newcastle with no Manchester office listed, and Glassdoor reports a rating around 4.4/5 with about 78% of reviewers recommending it. (glassdoor.co.uk)

What will my role as Senior SEO Specialist involve, and what outcomes should I aim for?

As Senior SEO Specialist, you will shape and execute the brand’s SEO strategy to boost organic visibility, traffic, and revenue. You will:

• Develop, implement, and manage SEO strategies across all digital channels.
• Conduct keyword research, site audits, and competitor analyses to identify growth opportunities.
• Optimize on-page elements, product and category pages, and metadata to improve search rankings.
• Oversee technical SEO, collaborating with developers to enhance site performance, crawlability, indexing, and site structure.
• Lead and support content optimization aligned with brand and trading campaigns.
• Track, analyze, and report SEO performance using tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, or Screaming Frog.
• Stay ahead of industry trends and algorithm updates and embed best practices into the SEO roadmap.

You’ll work closely with the digital and ecommerce teams and have the autonomy to lead the SEO strategy within a collaborative digital function.

What qualifications and experience are required or preferred for this role?

• Proven experience in SEO, ideally within ecommerce, fashion, or retail environments.
• Strong technical SEO knowledge and hands-on optimization skills.
• Demonstrated success in improving rankings, increasing organic traffic, and driving online revenue.
• Experience managing SEO tools and creating reporting dashboards.
• Analytical mindset with the ability to interpret data and translate it into actionable insights.
• Excellent communication skills and the ability to influence cross-functional stakeholders.
• A proactive, innovative mindset with a passion for digital marketing.

What tools will I use and how will success be measured?

• Tools you’ll work with: Google Analytics, Google Search Console, SEMrush, Ahrefs, Screaming Frog (as listed in the posting).
• Success metrics include: improvements in search rankings, increases in organic traffic, growth in revenue attributed to organic channels, and enhanced site performance (crawlability, indexing, and site structure).
• You’ll produce regular performance reports and provide actionable insights to optimize strategy and trading campaigns.

What is the location, team setup, and working arrangement?

• This is a permanent, onsite role based in Manchester.
• You’ll join a dynamic, growing fashion brand and collaborate with the digital and ecommerce teams.
• The position offers autonomy to lead the SEO strategy within a collaborative digital team, with clear progression and development opportunities.

How do I apply and what is the timeline?

• For more information, please contact Gabby Zachrisson.
• The posting indicates an onsite role in Manchester and a competitive salary package, with details to be discussed during the application process.
• Specific application steps and timelines will typically be shared during outreach or in the formal job process.