Senior Specialist, SEO Helsinki

s360 in Helsinki is part of a growing European digital marketing agency with a strong emphasis on continuous improvement and an international, collaborative culture, supported by a workforce of 330+ specialists across 11 offices in 8 countries. Key strengths noted by employees and clients include ample opportunities for personal and career development in a high-performance, energetic environment and a company that actively invests in talent. Public Glassdoor ratings place s360 highly, with a snapshot around 4.7 and 100% would recommend the company to a friend. Helsinki-specific feedback is not widely published, so the available sentiment may reflect the broader European operation rather than Helsinki in isolation. CSR and sustainability details are scarce in public sources, though the Helsinki office uses reused and recycled furniture, signaling some attention to sustainable practices. (jobs.s360digital.com)

What does the role involve?

As Senior Specialist, SEO you will develop and execute holistic strategies that balance technical health with scalable content production. You’ll perform rigorous technical audits, optimize on-page content, and connect outcomes to client goals, reporting on progress and impact. You’ll also act as a commercial partner, translating insights into proposals and collaborating with cross-functional teams.

How does this role bridge technical SEO and business outcomes?

The role sits at the intersection of search excellence and strategic growth. You’ll translate audit findings into actionable optimizations that improve rankings, traffic, and conversions while aligning with client KPIs and revenue goals. Your work should demonstrate clear ROI and business impact to clients and colleagues.

What tools and approaches will you use?

Expect to leverage technical auditing tools, data analysis, and content optimization techniques, with a growing emphasis on AI and LLMs to automate workflows. You’ll balance speed with quality to accelerate data-driven decisions. Collaboration with writers and developers helps ensure improvements translate into real results.

What is the team culture and growth opportunities?

You’ll join the Finnish SEO team during a period of growth, with room to influence methods and culture. The role emphasizes knowledge sharing, mentorship, and shaping client proposals together with colleagues. Expect supportive collaboration, a hands-on mindset, and opportunities to lead initiatives.

What makes s360's SEO approach unique?

S360 blends technical excellence with business-oriented strategy, delivering holistic SEO solutions for clients. The position emphasizes consulting mindset, cross-disciplinary collaboration, and measurable impact on growth. You’ll help connect technical health, content strategy, and conversions into a unified plan.

What qualifications and experience are valued?

Strong technical SEO expertise coupled with the ability to link insights to business outcomes is essential. Experience with audits, content optimization, performance measurement, and client-facing delivery is highly valued. Comfort with AI tools and excellent communication rounds out the profile.