SEO & AI Search Manager (x/f/m) Paris

Doctolib in Paris is viewed positively by many employees, with a Glassdoor rating of 3.6/5 based on 41 Paris reviews and 74% of respondents recommending the company, highlighting a dynamic, mission-driven environment and learning opportunities as key strengths. Pros noted include a disruptive, fast-growing culture with smart colleagues and a strong sense of impact on healthcare, while cons point to stress from ambitious goals and high workloads, particularly for managers, and concerns about compensation. Financially, Doctolib reported €348 million in annual recurring revenue for 2024 (up about 22.5% from 2023) but remains loss-making, with losses around €53.8 million as it pivots toward profitability. The firm emphasizes CSR and sustainability through its Impact Report, focusing on improving access to care, reducing waiting times, and enabling clinicians to manage time more efficiently. There is also regulatory risk noted, as the French Competition Authority fined Doctolib about €4.665 million in 2025 for alleged abuses of market dominance, which the company said it would appeal. (glassdoor.com)

What does the role involve on a day-to-day basis?

On a day-to-day basis you'll develop and execute comprehensive SEO strategies for traditional search and generative AI platforms, driving organic growth and patient engagement across France. You’ll conduct technical SEO audits with Engineering, prioritize improvements, and manage editorial governance and content calendars. You’ll also mentor the intern, coordinate with freelancers, and monitor performance with Botify, SEMrush, and internal tools to deliver leadership-ready insights.

How does AI search factor into the strategy?

Generative AI platforms are treated as first-class channels alongside traditional search. You’ll optimize for E-E-A-T tailored to healthcare, ensuring the content is trustworthy and useful for patients while guiding AI systems to surface accurate information. The role blends SEO fundamentals with AI content considerations, working closely with product and engineering to implement scalable improvements.

Which teams will you collaborate with?

You’ll partner with Engineering on technical SEO and site performance, Editorial on content governance, and freelancers who create health content. You’ll also work with a full-time intern, product and analytics teams, and senior leadership to align on strategy and reporting. Cross-functional collaboration ensures fast execution and measurable impact.

What are the success metrics and tools used?

Success is measured by organic growth, improved E-E-A-T signals, and patient engagement metrics across platforms. You’ll track performance with Botify, SEMrush, and internal Doctolib tools, delivering concise, executive-ready reports. Regular reviews translate data into prioritized actions for engineering and content teams.

What makes Doctolib’s SEO approach in healthcare unique?

Doctolib sits at the intersection of trusted health information and broad reach, helping millions find care at the right time. The role emphasizes rigor, editorial governance, and ethical AI use to ensure safe, accurate content. It’s a rare blend of healthcare rigor, technical SEO, and AI-forward strategy.

What growth and impact opportunities does this role offer?

You’ll shape health information discovery for millions of patients and scale Doctolib’s presence across France. The role offers leadership exposure across SEO, AI search, and editorial strategy, with opportunities to mentor talent and influence product direction. It’s a chance to redefine how healthcare content thrives in an AI-enhanced search landscape.