SEO & AI Search Optimisation Specialist London

MGN Builders Merchants in London shows generally positive sentiment from both employees and customers. Employee reviews on Glassdoor are around 4.0 overall (6 reviews) with Culture & Values at 4.8 and Compensation & Benefits at 4.6, while Trustpilot feedback sits around 4.0 for customers, praising friendly staff, a wide product range, and reliable delivery. Key strengths cited by employees include a friendly, supportive atmosphere and clear career development potential; customers highlight a broad stock, competitive prices, and dependable delivery. Common criticisms include isolated reports of rude staff at some branches and a 2022 GOV.UK licensing decision indicating past compliance issues, though current feedback remains predominantly positive. Public financial health data isn’t disclosed publicly; the company operates Romford, Woodford, and Orpington branches and emphasizes stock breadth and delivery, but no public financial statements are available. (glassdoor.co.uk)

What does the role involve?

You’ll conduct ongoing SEO audits using Ahrefs, Google Search Console and related tools, identifying issues like crawl errors, duplicate content and indexing problems. You’ll optimise product and category pages (titles, descriptions, metadata, schema, attributes, internal linking) and rewrite AI-written content to ensure originality and brand consistency. You’ll also research and implement AI search optimisation strategies to stay ahead of trends and contribute to measurable growth.

What tools and metrics will you use to measure success?

You’ll rely on tools like Ahrefs and GSC for audits, tracking KPIs such as organic traffic, rankings, crawl health and conversion signals. You’ll translate data into actionable optimisations on product/category pages and internal linking, with clear impact on sales and brand visibility.

What makes this role unique at MGN Builders Merchants?

This is an in-house role in Romford that blends traditional SEO with AI-driven search optimisation. You’ll directly influence how customers find products, collaborate closely with Marketing, and shape MGN’s voice across search platforms including AI citations like Google SGE, ChatGPT and Perplexity.

What opportunities for growth and development are available?

You’ll learn hands-on with cutting-edge AI optimization techniques, expand your SEO toolkit, and take ownership of key pages and site-wide initiatives. The role offers room to grow into senior SEO led projects while keeping a strong focus on measurable business impact.