# SEO, AI Search Optimization (GEO) & Web Optimization Specialist

| Field | Value |
|-------|-------|
| **Company** | Board |
| **Location** | London |
| **Posted** | 2026-05-15 |
| **Expires** | 2026-11-11 |

## Skills & Tags
`Enterprise SEO`, `International SEO`, `Link Building`

## What Makes This Opportunity Special
Join Board in London as an SEO, AI Search Optimization (GEO) & Web Optimization Specialist. Drive organic growth across traditional search engines and AI-powered discovery platforms, while boosting conversion performance in a fast-paced B2B SaaS environment. If you’re data-driven, curious about AI-enabled search, and thrive collaborating across teams, this is your next big move.

## Job Description
At Board, we power financial and operational planning solutions for the world’s best brands. Thousands of enterprises use our technology to optimize resources, drive growth, and ensure profitability. With advanced analytics and forecasting, plus AI-driven insights, customers transform complex, real-time data into actionable intelligence.  
 What’s been key to our success? Our people - we value everyone’s unique perspective and energy they bring to the organization. We collaborate openly across teams and borders. We embrace a growth mindset to get results. And we celebrate shared success as goals and milestones are achieved.  
 Ready to join a team where innovation meets collaboration? If you're driven by bold ideas and a customer-centric mentality, your next adventure starts here!  
 
 We are currently recruiting for a  **SEO, AI Search Optimization (GEO) & Web Optimization Specialist**  to join our team. Reporting to the Head of Web Marketing, you will play a key role in driving Board’s organic growth, AI-search discoverability, and website conversion performance.  
 This is a hands-on, execution-focused role for a highly analytical digital marketer with strong SEO expertise and a passion for modern search experiences. You will help improve how prospects discover, engage with, and convert through Board’s digital ecosystem - across both traditional search engines and emerging AI-powered discovery platforms such as ChatGPT, Gemini, and Perplexity.  
 You’ll work closely with Web Marketing, Demand Generation, Product Marketing, and development teams to continuously optimize website content, search visibility, user experience, and conversion performance.  
 This role is ideal for someone who thrives in a fast-paced B2B SaaS environment and is comfortable operating autonomously while balancing strategic thinking with day-to-day execution.  
 
 **Key Responsibilities**   
 **SEO & AI Search Optimization (GEO)**   Own day-to-day SEO and AI-search optimization initiatives across Board.com and relevant microsites   Continuously improve Board’s visibility across traditional search engines and AI-powered discovery platforms   Execute on-page optimization best practices including metadata, internal linking, content hierarchy, structured formatting, and schema markup where appropriate   Conduct keyword research, competitor analysis, search intent mapping, and AI prompt analysis to identify growth opportunities   Identify and close content gaps across different buyer personas, industries, and stages of the buying journey   Monitor keyword rankings, AI citations, brand mentions, and search visibility trends, translating insights into actionable optimization plans   Partner with development and web teams to prioritize and implement technical SEO improvements     **Content Creation & Optimization**   Independently write, edit, and publish SEO- and AI-optimized content including landing pages, FAQs, guides, solution pages, and long-form resources   Optimize existing website content to improve rankings, engagement, discoverability, and conversion performance   Balance human-centric storytelling with structured, AI-friendly content approaches   Collaborate closely with Product Marketing and wider stakeholders to maintain messaging consistency while preserving SEO best practices, ensuring content aligns with both user intent and business objectives   **Conversion Rate Optimization (CRO)**   Analyze website behavior data using GA4, heatmaps, session recordings, and other analytics tools to identify friction points and optimization opportunities   Support and execute A/B testing initiatives across landing pages and key conversion journeys   Recommend and implement improvements to page structure, CTAs, navigation, content flow, and engagement elements   Partner with Demand Generation teams to optimize landing pages supporting paid media, ABM, and campaign initiatives   Contribute to improving the overall website user experience and conversion efficiency   **Analytics & Performance Reporting**   Monitor and report on key organic and website performance metrics, including organic traffic growth, keyword rankings, AI-search visibility and citations, engagement metrics, conversion performance   Translate complex data into clear insights and recommendations for marketing stakeholders and leadership teams   Contribute to monthly reporting and executive visibility of search and web performance   Stay informed on evolving SEO, AI-search, and digital experience trends, proactively identifying opportunities for innovation   
 **Skills & Experience Required** Proven experience in SEO, organic growth, or search-focused digital marketing, ideally within a B2B SaaS environment   Strong understanding of modern SEO best practices, search intent optimization, and evolving AI-search trends   Experience creating and optimizing content that drives measurable improvements in organic visibility and engagement   Familiarity with AI-search optimization concepts including structured content, entity optimization, and conversational search behavior   Hands-on experience with tools such as GA4, Google Search Console, SEMrush, Conductor, or similar SEO platforms, Heatmapping and experimentation tools   Confident working within CMS platforms such as WordPress   Experience analyzing performance data and translating insights into actionable recommendations   Experience supporting or executing A/B testing and conversion optimization initiatives   Strong attention to detail, organizational skills, and structured thinking   Comfortable operating independently and managing multiple priorities in a fast-paced environment   **Nice to Have**   Familiarity with schema markup and structured data implementation   Understanding of technical SEO fundamentals and Core Web Vitals   Exposure to AI-search monitoring or prompt-tracking tools   Experience collaborating with developers and web teams on SEO implementations   
 **Our commitment to Diversity and Inclusion** Join a company that believes in the added value of diversity, inclusion, and belonging. We foster a working environment in which all people are respected and valued, for all aspects which make them unique. We hire you for who you are, and we want you to bring your true self to work every day!

## About Board
Board International London is praised for a talented, passionate team, an exciting product, and clear growth potential, with good team leads and a generally solid work-life balance. Common criticisms include perceptions of underpayment and heavy workloads, plus notes that senior leadership alignment and diversity/inclusion initiatives could improve and cross-team communication could be stronger. Quantitative signals show London reviews average 4.3/5 for Culture & Values (based on 25 reviews) with about 3.9 for Work/Life Balance and Diversity & Inclusion, 3.5 for Senior Management, 3.3 for Compensation & Benefits and Career Opportunities; the overall London rating is 4.3/5, while Board International worldwide sits around 3.6/5 from roughly 129 reviews. Confidence: London data come from a relatively small sample (25 anonymous reviews) and may not fully reflect the global employee experience; consider the broader global ratings for a fuller view.

## Frequently Asked Questions
## What does the role involve on a day-to-day basis?
You’ll own day-to-day SEO and AI-search optimization across Board.com and relevant microsites, monitoring rankings, AI citations, and search visibility trends.
You’ll independently write and optimize content while collaborating with development and product teams on technical improvements and conversion-focused experiments.
Expect to translate data into actionable plans that improve engagement and conversion throughout the buyer journey.

## How does this role balance traditional SEO with AI-powered discovery?
The role blends traditional SEO best practices with emerging AI-search strategies, ensuring content is optimized for both search engines and AI-driven discovery platforms like ChatGPT, Gemini, and Perplexity.
You'll map search intent, analyze prompts, and close content gaps to capture opportunities across buyer personas.
Close collaboration with product marketing ensures messaging stays consistent while embracing AI-friendly content approaches.

## What are the key success metrics for this position?
Success is measured by organic traffic growth, keyword rankings, and AI-search visibility.
Engagement, time on page, and conversion rates across landing pages and journeys are tracked, with insights guiding optimization bets.
You’ll contribute to monthly reporting and executive reviews to showcase impact and ROI.

## What experience or background is ideal?
Proven experience in SEO, organic growth, or search-focused digital marketing—ideally within a B2B SaaS environment.
You should understand modern SEO, search intent optimization, and evolving AI-search trends, plus have a track record of content that boosts visibility and engagement.
Familiarity with GA4, CRO methods, and a collaborative, autonomous working style rounds it out.

## What is the collaboration style and team structure?
You'll partner with Web Marketing, Demand Generation, Product Marketing, and development teams to continuously optimize content, UX, and conversion.
The role is execution-focused yet strategic, thriving in a fast-paced, autonomous environment while aligning with broader business goals.
Board values open collaboration across borders, so you’ll engage with cross-functional stakeholders to maintain consistent messaging.

## What growth and impact opportunities does the role offer?
This position puts you at the heart of Board’s organic growth and AI-search strategy, shaping how prospects discover and convert.
You’ll experiment with AI-enabled discovery, content formats, and site experiences, with room to influence roadmap decisions.
Leadership will rely on your insights to drive measurable improvements and career progression in a fast-growing SaaS company.

## Apply
[Apply for this position](https://www.linkedin.com/jobs/view/seo-ai-search-optimization-geo-web-optimization-specialist-at-board-4411590516)

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Source: [SEO, AI Search Optimization (GEO) & Web Optimization Specialist at Board](https://seo-vacancy.eu/job/seo-ai-search-optimization-geo-web-optimization-specialist-board-london)