# SEO & AI Search Specialist

| Field | Value |
|-------|-------|
| **Company** | PhantomBuster |
| **Location** | Paris |
| **Posted** | 2026-04-01 |
| **Expires** | 2026-05-01 |

## Skills & Tags
`Analytics & Data SEO`, `Link Building`, `Technical SEO`

## What Makes This Opportunity Special
Join PhantomBuster as an SEO & AI Search Specialist in Paris and own the end-to-end organic growth strategy for two products. Collaborate with a cross-functional Marketing team to ensure the right people find us, trust us, and convert across search engines, AI platforms, and beyond. Bring data-driven prioritization and a hands-on mindset to scale impact.

## Job Description
**About the role and the team** You will join our Marketing team and will report directly to Claire. On a day to day, you will work closely with Julia, our AI Content Engineer and multiple team members (Customer Education, Product Marketing, Growth, Product) to build a coherent organic growth strategy. 
 
 This is a high ownership role with with the capacity to mentor and coach other members of the team (no direct reports). 
 
 You will operate across two different growth contexts: 
 
 A scaled product (PhantomBuster) with an existing content engine to optimize and expand A new product where everything—from positioning to channels—is being built from scratch 
 
 Your mission :  **make sure the right people find us, trust us, and convert—across search engines, AI platforms, and beyond.** **What You’ll Own**  Organic growth strategy (end-to-end)You own how we acquire users organically—across both products. Define and drive the organic growth roadmap Focus on visibility → qualified traffic → conversion Identify the highest-impact opportunities across SEO, AI platforms, and emerging channels Use a strong data-driven approach to continuously prioritise and iterate  Scale and evolve our content production engineWe already have a strong, AI-powered content engine built in AirOps. Your role is to make it more effective. Set topic priorities and build our content roadmap Strengthen our authority in responsible automation, scraping, and lead generation Identify ways to optimise and repurpose content for conversion and relevance Guide and improve AI-assisted content production  Build a new engine from scratchFor the new product, you’ll start from zero and build what matters. Define the SEO and content strategy from the ground up Identify audiences, use cases, and entry points through rapid testing Translate product capabilities into discoverable, high-intent content Lay the foundations for scalable growth (including programmatic approaches over time)  Win in AI search (AEO)Search is evolving—you’ll make sure we lead, not follow. Ensure we are visible in platforms like ChatGPT, Perplexity, Gemini, and Google AI Overviews Structure content to be citable, trustworthy, and easy to extract With a data driven approach, monitor and improve our presence in AI-generated answers Experiment with formats and strategies to increase mentions and citations  Grow and diversify our organic growth channels Identify and test new organic channels (e.g. programmatic pages, product-led surfaces) Increase our presence in communities and platforms where our audience already is (YouTube, Reddit, etc.) Contribute to building brand authority and distribution beyond our own websites  Own the technical foundationsMake sure our infrastructure supports growth. Ensure strong technical SEO and site architecture across both products Optimize internal linking, indexing, and structured data Make the right decisions early for our new product’s foundation Continuously improve discoverability and performance 
 
 **What We're Looking For** 6+ years in SEO, organic growth, or search-driven acquisition Proven track record of driving sign-ups (not just traffic) Experience both building something new and scaling / improving something existing Strong understanding of modern SEO (topical authority, programmatic, product-led) Good grasp of how AI platforms surface and cite content Ability to turn product capabilities into high-intent acquisition entry points Data-driven, hands-on, and comfortable with experimentation Comfortable working in ambiguity and fast-moving environments Solid technical understanding of SEO and website infrastructure 
 
 **Nice to Have** Experience with programmatic SEO or scalable content systems Experience with AI-assisted content workflows (e.g. AirOps or similar) Familiarity with community-driven distribution (Reddit, YouTube, forums) Experience with authority-building (partnerships, thought leadership) Experience launching SEO for a new product or domain 
 
 **Success in This Role** Within the first 6–12 months, you will have: 
 
 Established the organic growth roadmap across both PhantomBuster and pb.ai Increased PhantomBuster's visibility and conversion from organic channels Built the content and SEO foundation for pb.ai's launch Strengthened authority in lead generation automation and B2B sales intelligence Developed a working measurement framework that accounts for both traditional SEO and AI answer engine visibility 
 
 **Recruitment Process** Screening with our Talent Acquisition Partner (30 min) Job Fit interview with the Chief Revenue Officer, Claire + AI Content Editor, Júlia (60 min) Use Case & Debriefing the Marketing team (60 min) Cultural fit interview with two Colleagues from other departments (60 min) 
 
 **AI Guidelines** At PhantomBuster, we use AI tools daily to build things faster. As the use of AI in recruitment might have multiple implications, we want to be transparent about how we might use it and how we expect you to use it during our recruitment processes. 
 
 **How we use AI:** Draft and refine job descriptions and case studies Draft emails during the process Find interview timeslots Summarize interview notes 
 
 **How we don't use AI:** Assess your CV or profile Evaluate interview performance Conduct interviews Grade technical tasks or case studies 
 
 **You interact with humans. Period.** We invite you to use AI throughout the recruitment process. However, we want to meet YOU, not machine-generated responses. Your unique perspective matters so much more than perfect AI answers. 
 
 **Feel free to use AI to:** Research our company, team, or product Refine your CV, portfolio, or LinkedIn profile Prepare for interviews and brainstorm potential questions Polish your case study or presentation Draft emails to us 
 
 **Let us know throughout the process how you used AI**  — we are curious to learn. 
 
 **Don't use AI to:** Search for answers during interviews (unless we ask) Create documents (CV, portfolio, presentation) from scratch without your input Build case studies or technical tests without your personal touch 
 
 If you have any questions, we would love to hear from you!

## About PhantomBuster
PhantomBuster operates from Paris, France (HQ listed in Paris) and profiles a remote-first, wellbeing‑oriented culture with the option of a four‑day work week. ([glassdoor.com](https://www.glassdoor.com/Overview/Working-at-PhantomBuster-EI_IE5842718.11%2C24.htm))

Overall, Glassdoor shows a modest rating—3.0/5 from about 14 reviews—with Work/Life balance around 3.6, Compensation 3.2, Diversity 3.1, Culture 2.9, Career opportunities 2.8, and Senior management 2.6, signaling mixed employee sentiment on growth and workplace culture. ([glassdoor.com](https://www.glassdoor.com/Overview/Working-at-PhantomBuster-EI_IE5842718.11%2C24.htm))

Financial health and sustainability are framed positively in reviews, described as self‑funded, profitable, and growing sustainably with a long‑term focus. ([glassdoor.com](https://www.glassdoor.com/Overview/Working-at-PhantomBuster-EI_IE5842718.11%2C24.htm))

Key strengths noted by users include an intuitive, easy‑to‑use product with strong integrations (e.g., LinkedIn/Sales Navigator) and generally reliable onboarding, with Trustpilot reviews highlighting ease of use and helpful support. ([trustpilot.com](https://www.trustpilot.com/review/phantombuster.com))

Common criticisms center on perceived gaps between stated culture and reality, occasional performance or access issues, and LinkedIn‑related usage limits, with 110 Trustpilot reviews and 14 Glassdoor reviews suggesting limited representativeness of the broader employee base. ([trustpilot.com](https://www.trustpilot.com/review/phantombuster.com))

## Frequently Asked Questions
## What does the role involve?

You will own the end-to-end organic growth strategy for PhantomBuster across two products, aligning with product, marketing, and growth teams. The role focuses on visibility, qualified traffic, and conversion, guided by a data-driven roadmap. This is a high-ownership position with room to mentor teammates as you scale impact.

## What are the key success metrics?

Success is measured by increased visibility, higher quality traffic, and improved conversion rates. You’ll continuously prioritize opportunities using data, run experiments, and iterate across SEO, AI platforms, and emerging channels. Expect clear, business-relevant metrics that reflect impact on growth.

## How does collaboration with the AI Content Engineer work?

You'll partner with the AI Content Engineer and cross-functional teammates to align content strategy with search intent and AI-driven discovery. The role blends technical SEO with content experimentation, ensuring content and optimization work in harmony. It’s a loop of hypothesis, execution, and learning.

## What opportunities exist for growth and mentorship?

This role carries high ownership with opportunities to mentor and coach teammates across marketing, product, and growth. While there are no direct reports, you’ll share best practices, lead by example, and help others level up. We value initiative, curiosity, and practical impact.

## What makes PhantomBuster's approach to SEO unique?

You’ll operate across two growth contexts: an existing content engine to optimize and expand, and a new product where positioning and channels are being built from scratch. The approach blends SEO, AI platforms, and emerging channels, underpinned by rigorous prioritization and experimentation. It’s about moving fast while keeping quality and relevance.

## What would make a candidate successful in Paris?

A successful candidate thrives in a fast-paced, cross-functional Paris-based setting, translating data into action. You’ll bring strategic thinking, hands-on SEO and AI experience, and the ability to collaborate across Marketing, Product, and Growth. If you enjoy shaping how people discover and trust a brand, you’ll fit right in.

## Apply
[Apply for this position](https://www.linkedin.com/jobs/view/seo-ai-search-specialist-at-phantombuster-4392486896)

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Source: [SEO & AI Search Specialist at PhantomBuster](https://seo-vacancy.eu/job/seo-ai-search-specialist-phantombuster-paris)