SEO and Paid Search Specialist Hanover

Coming soon

What does the role involve on a day-to-day basis?

The role centers on executing digital marketing strategies across search and paid media to meet client KPIs. You’ll handle SEO initiatives (on-site, technical, off-site), PPC management in Google Ads and Microsoft Ads, and analytics tracking to measure impact. Collaborate with strategy teams to implement proven approaches and optimize performance.

Which skills and tools are essential for success?

Proficiency with Google Ads, Microsoft Ads, and SEO platforms, plus strong analytics skills. You’ll perform technical SEO audits, monitor Core Web Vitals, and work with schema markup to boost visibility. A proactive, detail-oriented mindset helps you turn data into actionable improvements.

How does collaboration with other teams look?

You’ll operate within a defined strategy from Client Services and Strategy teams, turning plans into tangible results. Expect cross-functional collaboration, regular performance reviews, and a shared focus on client KPIs. Your insights will guide optimization and incremental wins.

What makes a candidate stand out?

A blend of analytical precision and hands-on technical skill across SEO, PPC, and analytics. Proactiveness in optimization and a commitment to continuous learning help you stay ahead in an evolving digital landscape. Strong communication ensures findings translate into impact for clients.

What growth opportunities does this role offer?

The role spans SEO, paid search, and analytics, offering broad exposure and the potential to lead campaigns. Ongoing learning and performance-based progression pave the way for more senior responsibilities. You’ll gain experience that supports career growth in digital marketing leadership.

What is the work environment and location?

This is an on-site role based in Maryland, with a culture that values collaboration and rapid iteration. You’ll thrive in a data-driven environment focused on delivering measurable outcomes for clients.