# SEO Assistant Manager

| Field | Value |
|-------|-------|
| **Company** | Marks and Spencer |
| **Location** | London |
| **Posted** | 2026-05-13 |
| **Expires** | 2026-06-19 |

## Skills & Tags
`SEO Strategy & Management`, `Analytics & Data SEO`, `Content SEO`

## What Makes This Opportunity Special
Join Marks & Spencer in London as our SEO Assistant Manager and shape how customers discover and experience our brand online. You’ll optimise on-page content, steer editorial planning, and partner with writers and agencies to boost organic visibility across UK & IE markets. If you’re data-driven, collaborative, and passionate about ecommerce SEO, this is your next move.

## Job Description
**All the details** **What's In It For You** Working at M&S means being part of something bigger - helping to deliver quality, value and service to millions of customers every day. We’re inclusive, fast-moving and always evolving, with a strong sense of purpose and a focus on doing the right thing.Here are just a few of the benefits that make working here even more rewarding: 
 
 20% colleague discount on all M&S products and many third-party brands for you and someone in your household, available once you’ve completed your probation Competitive holiday allowance with the option to buy more Discretionary bonus schemes linked to your performance and ours  Strong pension and life assurance to help plan for the future Tailored induction and training to support your development from day one Exclusive perks and savings through our M&S Choices portal Market-leading family policies, including parental, adoption and neonatal leave 24/7 wellbeing support, including virtual GP access and mental health services One paid volunteer day a year to support a cause that matters to you 
 
 
 **What You'll Do** The role of SEO Assistant Manager will support and optimise digital content across UK & IE markets to strengthen search visibility, enhance customer experience, and contribute to overall organic growth. 
 
 Optimise on-page content elements (meta tags, headings, content, internal links) across priority templates to maximise SEO performanceacross Fashion, Home & Beauty Conduct editorial planning, brief creation, and gap analysis; recommended evergreen content topics to inform the content calendar, increasing visibility of long-form content in SERPs Develop and refine topic clusters, aligning content updates with taxonomy improvements and broader category strategies Identify opportunities to improve content quality, hygiene, and internal linking across the site, utilising keyword and competitor data to inform decision-making Coordinate with the external copywriting agency, ensuring effective budgeting, briefing and prioritisation of large-scale content batches Report on the performance of SEO changes and campaigns, sharing insights and success stories with relevant stakeholders to encourage continued optimisation Provide SEO training; upskilling stakeholders on best practice, defining processes, developing learning materials, and articulating the role content plays in wider online and acquisition strategies Support the SEO Manager in building the content optimisation and experimentation roadmap, contributing ideas and helping set category priorities in alignment with business objectives Contribute to cross-functional projects, including content migrations and template development, ensuring SEO Content best practice is applied Stay up to date on search trends, algorithm changes, and industry developments, sharing relevant insights and opportunities with the team. 
 
 
 **Who You Are** Demonstrable experience working within SEO teams or agencies Strong understanding of SEO best practice, with specialist knowledge of content optimisation, search intent, and on-page factors that influence organic visibility Good understanding of ecommerce page types and how each can be optimised for SEO Strong organisational skills, with the ability to manage multiple projects and large-scale content and data sets Clear communication skills, with an excellent grasp of English spelling, punctuation, and grammar Collaborative mindset, and able to build strong working relationships with content writers, editors, merchandisers, analysts, and commercial stakeholders Data-driven approach; able to support recommendations with insight and monitor performance impact Familiarity with a variety of SEO and analytics tools (e.g., Google Search Console, Google Trends, Adobe Analytics, Botify, SEO rank trackers) – or a willingness to learn them quickly Desirable: Understanding of how content influences consumer behaviour and engagement Desirable: Awareness of Technical SEO and Digital PR, and how both align with Content SEO to impact performance 
 
 
 **Everyone's Welcome** We are ambitious about the future of retail. We’re disrupting, innovating and leading the industry into a more conscientious, inspiring digital era. We’re transforming how we work together and offering our most exciting opportunities yet. Marks & Spencer strives to be an inclusive organisation, trusted and admired by our colleagues, customers and suppliers. Join us and make change happen. 
 
 We are committed to building diverse and representative teams, where everyone can bring their whole selves to work and be at their best. We support each other and work together to win together. 
 
 If you feel you'd benefit from any support or reasonable adjustments during any stage of the recruitment process, please don’t hesitate to let us know when completing your application. This information will be picked up by our team, so we can try and put steps in place to help you be at your best through this process.

## About Marks and Spencer
Marks & Spencer offers a strong benefits package for the SEO Assistant Manager role in London, including a 20% colleague discount, discretionary bonus schemes, a solid pension, wellbeing support, and tailored induction and training. ([uk.linkedin.com](https://uk.linkedin.com/jobs/view/seo-assistant-manager-at-marks-and-spencer-4404081653))

Employee reviews on Glassdoor place the company at about 3.7/5 overall, with many noting a good working environment and friendly colleagues, though criticisms commonly point to long hours, heavy workload, and concerns about culture and management. ([glassdoor.com](https://www.glassdoor.com/Reviews/Marks-and-Spencer-Reviews-E3278.htm))

The role emphasizes on-page content optimization, taxonomy development, editorial planning, performance reporting, and cross-functional collaboration with internal teams and external copywriting agencies. ([uk.linkedin.com](https://uk.linkedin.com/jobs/view/seo-assistant-manager-at-marks-and-spencer-4404081653))

Marks & Spencer frames sustainability as central to its strategy, with Plan A and a stated net-zero target for 2040, supported by ongoing ESG reporting and initiatives across operations. ([corporate.marksandspencer.com](https://corporate.marksandspencer.com/sustainability?utm_source=seo-vacancy.eu))

Note: Glassdoor shows 11,256 total reviews, spanning many roles, so SEO-specific sentiment may be limited and should be considered one data point among multiple sources. ([glassdoor.com](https://www.glassdoor.com/Reviews/Marks-and-Spencer-Reviews-E3278.htm))

## Frequently Asked Questions
## What does the role involve on a day-to-day basis?

On a day-to-day basis, you’ll optimise on-page content elements (meta tags, headings, content, internal links) across priority templates to maximise SEO performance. You’ll conduct editorial planning, gap analysis, and help shape evergreen content topics. You’ll also report on changes, share insights with stakeholders, and collaborate with writers, editors and agencies.

## How does the SEO Assistant Manager contribute to UK & IE markets?

You’ll support and optimise digital content across UK & IE markets to strengthen search visibility and customer experience. You’ll develop topic clusters, align content updates with taxonomy improvements and broader category strategies, and identify opportunities to improve content quality and internal linking. You’ll coordinate with external agencies, ensuring briefs and budgets are well managed.

## Which skills and tools are essential for success?

A strong understanding of SEO best practices, content optimisation, and on-page factors that influence organic visibility is key. You’ll also need familiarity with ecommerce page types and a data-driven mindset, plus experience or willingness to learn tools like Google Search Console, Trends, Adobe Analytics, Botify, and rank trackers.

## What opportunities for growth and development does M&S offer?

The role includes SEO training, upskilling stakeholders, developing learning materials, and contributing to the content optimisation roadmap. You’ll have opportunities to shape category priorities in line with business objectives and work on cross-functional projects like migrations and template development. This sets the stage for continued progression within the SEO team.

## What is the team culture and collaboration like?

The role sits in a collaborative, fast-moving environment where you’ll work with content writers, editors, merchandisers, analysts, and commercial stakeholders. M&S emphasises inclusion and a supportive onboarding with a focus on doing the right thing. You’ll also have a chance to share insights and grow through teamwork.

## What benefits and inclusivity support does M&S offer for this role?

From the outset you’ll enjoy a strong range of benefits, including a 20% colleague discount on products, competitive holiday allowance, discretionary bonus schemes, and a robust pension and life assurance provision. Additional perks include tailored induction and training, wellbeing support, and exclusive savings through the M&S Choices portal, plus generous family and volunteering opportunities.

## Apply
[Apply for this position](https://www.linkedin.com/jobs/view/seo-assistant-manager-at-marks-and-spencer-4404081653)

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Source: [SEO Assistant Manager at Marks and Spencer](https://seo-vacancy.eu/job/seo-assistant-manager-marks-and-spencer-london)