SEO & Digital Manager Edinburgh

GoFibre in Edinburgh is perceived by job seekers as offering a positive work environment with a strong culture and values, supported by Glassdoor ratings showing Culture & Values around 4.6 and Work/Life Balance around 4.5. Career development and compensation are generally favorable, with Glassdoor indicating about 4.4 for Career Opportunities and 4.4 for Compensation & Benefits. The company is locally rooted in Scotland (headquartered in Edinburgh) and active in rural connectivity, with growth momentum reflected in investments and recognition as a fast-growing Scottish firm in 2025. While most reviews are positive, there are occasional criticisms (including a 1-star Trustpilot review in early 2026) and some reports of issues, but the large Trustpilot base (around 1,700 reviews) suggests the sentiment is broadly representative, though experiences can vary by region. (uk.trustpilot.com)

What does the role involve?

You'll own the end-to-end SEO strategy and digital performance across GoFibre's channels, translating data into actionable improvements to attract, engage, and convert audiences. Your role includes coordinating with marketing, product, and engineering teams to implement scalable SEO initiatives, monitor key metrics, and report progress to leadership.

Which tools and channels will I work with?

Expect hands-on work with Google Analytics, Search Console, and SEO platforms, plus the content management system and analytics dashboards. You'll optimise on-page and technical SEO, shape content strategy, and drive both organic and, where appropriate, paid channels to improve visibility and conversions.

What makes GoFibre a great place to work?

GoFibre is on a mission to bring full fibre to rural Scotland and the north of England while prioritising environmental stewardship and social value. In Edinburgh, you’ll join a growing team, enjoy a hybrid office setup, and benefit from 31 days holiday, private healthcare, and career coaching to support your development.

What qualifications and experience are we looking for?

You're data-driven with a proven track record in SEO and digital marketing, able to translate insights into scalable strategies. You should be comfortable collaborating across marketing, product, and engineering, and you’ll bring hands-on experience with analytics tools and a knack for measuring impact.

What growth opportunities does this role offer?

Growth at GoFibre comes through exposure to strategic initiatives, ongoing training, and access to career coaching. You'll have opportunities to lead cross-functional projects, shape GoFibre’s digital identity, and advance within a fast-moving infrastructure and partnerships-driven environment.

What does the application process look like?

Applications typically begin with a quick screening, followed by a mix of interviews and a practical assessment to demonstrate your SEO work. We’ll aim for a transparent timeline and plenty of time for you to ask questions about the role and GoFibre’s plans.