# SEO Director | Field | Value | |-------|-------| | **Company** | Merkle | | **Location** | Stockholm | | **Posted** | 2026-04-16 | | **Expires** | 2026-05-15 | ## Skills & Tags `Analytics & Data SEO`, `E-commerce SEO`, `Link Building` ## What Makes This Opportunity Special Lead Merkle's next wave of AI-driven SEO that turns insight into growth. As SEO Director in Stockholm, you’ll shape strategy, develop offerings, and mentor a world-class team while partnering with top clients. If you’re energized by AI, big-brand momentum, and business value, this is your chance to redefine search. ## Job Description **Job Description:** The search landscape is changing at a rapid pace, and we are now looking for an **SEO Director** to lead the way into the next era, with a firm focus on growth and business value. As an SEO Director with us, you will play a key role in our organic search team. You will be responsible for developing and commercializing our SEO services, with a **specific focus on AI-driven search** . You will work strategically with our most important and innovative clients, ensuring our strategies remain at the absolute cutting edge. We are looking for a natural relationship builder who is driven by business development and passionate about elevating their colleagues. Together with our **Head of SEO** , you will refine our strategy and ensure we stay one step ahead. In an engaged and unpretentious manner, you will challenge existing processes and adapt our ways of working for the future of the search landscape. **Main Responsibilities:** Product Development & AI-Driven Search: Drive the development of our SEO offering, adapt our strategies, and create new commercial business opportunities based on the ongoing AI revolution in search (AI Overviews, LLMs, etc.). Growth, Strategy, and Client Management: Responsible for developing and implementing comprehensive SEO strategies for our largest and most complex clients, with clear goals to drive business value and growth. Competence Development & Leadership: Take clear ownership of the SEO team’s professional development. You will lead, coach, and develop team members, serving as a natural sounding board in complex projects. Relationship Building: Manage and maintain strong, high-level client relationships. You are comfortable networking and acting as a senior advisor to our clients and other departments within our agency network. Business Responsibility: Assist with budgeting, forecasting, and resource planning. You will ensure client account profitability and contribute to sales efforts (pitches) and dialogues with new clients. Innovation & Best Practice: Work closely with the Head of SEO to set the standard for our SEO delivery, ensuring best practices and promoting innovation across all SEO activities. **Your Knowledge and Experience:** At least 5 years of experience in a senior SEO role, where experience from a digital agency, SEO agency, or consultancy is highly meritorious. Documented experience in successfully developing and executing SEO strategies for large and complex brands. Deep and broad knowledge of the entire SEO craft and a strong understanding of how AI is changing search behaviour and search engines. Experience in leading, coaching, and developing colleagues or teams. Accustomed to business development, budget responsibility, and participating in sales processes/pitches. High proficiency in industry-standard tools and platforms (e.g., Google Analytics, Google Search Console, Ahrefs, Semrush, Screaming Frog, etc.). Excellent communication skills in both speech and writing, in both Swedish and English. **Your Personality:** You find it easy to build trust, both internally and with clients. You see opportunities in change (such as AI) and are driven by developing products and workflows. You enjoy sharing your knowledge and see the value in helping the team grow. You understand the link between SEO and the client’s business and possess a strong commercial drive. You can take a step back to look at the big picture but are ready to roll up your sleeves when needed, while remaining comfortable making strategic decisions **About Dentsu** Dentsu Group, a global marketing communications company headquartered in Tokyo, Japan. It is one of the largest advertising and media firms in the world. The company offers a wide range of services in advertising, marketing, communication, and digital media, catering to clients across various industries. We help clients to win, keep, and grow their best customers and achieve meaningful progress for their businesses with the best-in-class services and solutions in media, CXM, and creative. For more information, please visit www.dentsu.com. **Inclusion and Diversity:** At Merkle we believe in the power of diversity. We welcome all applications regardless of age, disability, gender reassignment, marital or civil partner status, pregnancy or maternity, race, color, nationality, ethnic or national origin, religion or belief, sex, or sexual orientation. **Contact:** We look forward to receiving your application for any questions, please contact the TA in charge of this role: Thomas Holley, Senior Talent Acquisition Partner, EMEA, NE by email at: Thomas.holley@dentsu.com EMEA, NE. **Location:** Stockholm **Brand:** Merkle **Time Type:** Full time **Contract Type:** Permanent ## About Merkle LinkedIn lists an SEO Director role for Merkle in Stockholm, Sweden, and the position sits within a globally integrated, data-driven CXM agency; Merkle's overall Glassdoor rating is 3.5/5 from 2,766 reviews, with 63% recommending it to a friend and category scores of about 3.7 for Work/Life balance and 3.5 for Culture & Values. ([linkedin.com](https://www.linkedin.com/jobs/view/seo-director-at-merkle-4401417906)) Key strengths noted by employees include a collaborative culture, exposure to Fortune 1000 clients, and growth opportunities in data-driven marketing, supported by a 3.9 score for Diversity & Inclusion. ([linkedin.com](https://www.linkedin.com/jobs/view/seo-director-at-merkle-4401417906)) Common criticisms include reports of chaos in some teams and limited advancement opportunities. ([glassdoor.com](https://www.glassdoor.com/Overview/Working-at-Merkle-EI_IE22280.11%2C17.htm)) Merkle positions itself as sustainable and CSR-focused through initiatives like Being a Force for Good and Net Zero efforts within the Dentsu network. ([merkle.com](https://www.merkle.com/en/merkle-now/ebooks/being-a-force-for-good-is-just-good-business--why-sustainability.html?utm_source=seo-vacancy.eu)) ## Frequently Asked Questions ## What does the role involve? You’ll lead the development and commercialization of Merkle’s SEO services with a sharp focus on AI-driven search and business value. You’ll shape strategies for large, complex clients, manage budgets, and mentor the SEO team while collaborating across the agency network. ## What makes Merkle's SEO offering unique? The role centers on AI-driven search, leveraging AI Overviews and LLMs to stay ahead of the curve. You’ll partner with clients and internal teams to turn cutting-edge insights into measurable growth and value. ## What kind of candidate is Merkle looking for? A minimum of five years in a senior SEO role, with proven success in strategy for large brands and experience in digital or SEO agencies. You should be a natural relationship builder, comfortable with business development, budgeting, and leading teams, with fluency in English and Swedish. ## How does this role drive growth and opportunity? You’ll own the end-to-end SEO strategy for key clients and help shape the service offering, creating new commercial opportunities in an AI-enabled landscape. The role also involves budgeting, forecasting, and contributing to sales pitches, with clear chances to advance in leadership and product development. ## How does collaboration across teams work in this role? You’ll work closely with the Head of SEO and other departments to set standards for delivery and promote best practices. Expect to coach, mentor, and empower colleagues while maintaining high-level client relationships and acting as a trusted advisor. ## What impact can you expect to make in this role? Drive measurable business value for clients by translating AI insights into growth and profitability. You’ll influence strategy, innovate processes, and elevate Merkle’s SEO offering to stay one step ahead in a rapidly evolving landscape. ## Apply [Apply for this position](https://www.linkedin.com/jobs/view/seo-director-at-merkle-4401417906) --- Source: [SEO Director at Merkle](https://seo-vacancy.eu/job/seo-director-merkle-stockholm)