# SEO Executive | Field | Value | |-------|-------| | **Company** | Halfords | | **Location** | Birmingham | | **Posted** | 2026-05-15 | | **Expires** | 2026-06-14 | ## Skills & Tags `E-commerce SEO`, `Enterprise SEO`, `SEO Strategy & Management` ## What Makes This Opportunity Special Join Halfords as an SEO Executive in Birmingham and drive organic growth for motoring and cycling products. You’ll blend traditional SEO mastery with Generative Engine Optimisation to stay ahead of AI-driven search trends. If you love cross‑team collaboration and owning projects that move the needle, this is your next role. ## Job Description **About Us** Halfords is on a journey - building the future of motoring and cycling and looking for people who want to help shape what comes next. We’re a place for co‑creators: people who want to make a real impact, take ownership and be part of something that’s still evolving. As the UK’s leading retailer of motoring and cycling products, we’re supported by one of the country’s largest independent vehicle servicing, maintenance and repair networks through Halfords Autocentres. This breadth gives us a strong, stable foundation - and the freedom to keep innovating and growing. That means real variety for our colleagues, along with the opportunity to learn, stretch and develop as the business moves forward. Whatever your role, you’ll be part of a team focused on delivering exceptional service - using your expertise to solve problems, guide customers and help keep the nation moving with confidence. **About The Role** Join us at an exciting time for our SEO team we’re expanding our team from three to five SEO specialists as we invest heavily in the future of search. With AI and Generative Engine Optimisation reshaping how customers discover brands, this role blends traditional SEO expertise with innovative, forward-thinking approach. As an SEO Executive, you’ll play a key role in driving organic growth across the entire Halfords group. You’ll help ensure our cycling and motoring products and services remain the go‑to choice for customers whether they’re searching traditionally or through emerging generative AI platforms. **Key Responsibilities** Deliver on‑page SEO across our extensive product, category and service pages to increase traffic, sales and overall customer value Audit site performance, present clear SEO recommendations to stakeholders, and support teams through implementation Conduct in‑depth keyword research to capture high‑intent commercial queries and identify informational long‑tail opportunities that perform strongly in AI‑driven search Carry out regular technical reviews to ensure key pages are crawl‑efficient, indexable and technically sound Collaborate with our SEO agency to execute the wider strategy and maintain key workflows Support cross‑functional adoption of Generative Engine Optimisation (GEO) best practice, including content structuring, conversational query mapping and structured data markup Monitor brand mentions within AI‑generated responses to ensure Halfords is consistently positioned as a leading provider in motoring and cycling Report on organic performance across visibility, traffic, conversions and sentiment Partner closely with the PPC team to deliver a unified, “Connected Search” approach **About You** Established experience in SEO, with a strong track record of delivering measurable results Background in retail or ecommerce is high desirable Confident collaborating across teams to secure stakeholder buy‑in and execute SEO initiatives Clear understanding of how Generative Engine Optimisation (GEO) differs from traditional SEO practices Strong knowledge of technical SEO, including HTML, schema markup and Core Web Vitals Hands‑on experience with key SEO tools such as Screaming Frog, Google Analytics, and Ahrefs **Reward & Benefits** A fair and competitive salary evaluated against market data, annual discretionary bonus scheme, pension, life assurance, 25 days annual leave plus bank holidays and enhanced family leave. Commitment and dedication to your ongoing personal and professional development. We help you to own and grow your potential so you can be at your best in your current role and to support your future career aspirations. We offer hybrid working in our Support Centre, you will be based at our Support Centre 3 days a week with an optional 2 days working from home. You will have access to a wealth of employee discounts across the Halfords suite of products and services. Wellbeing and inclusion are at the heart of our colleague experience. We offer resources and ongoing support to enhance your wellbeing at work and active Colleague Networks supporting inclusion initiatives across Halfords. Not sure you meet all the criteria? We'd encourage you to take the wheel and apply anyway! At Halfords we are committed to creating an inclusive workplace for our colleagues. We're an equal opportunities employer and proud to welcome applications from all backgrounds and embrace diversity within our one Halfords Family. **At Halfords, we operate a hybrid working policy with 3 days on site at our Support Centre in Redditch.** ## About Halfords Halfords shows solid financial health with FY24 revenue of 1,696.5m, up 7.9% year-on-year, and underlying profit before tax of 43.1m with underlying EBITDA of 233.0m, signaling resilience in a challenging market. ([financialreports.eu](https://financialreports.eu/filings/5497373/content/)) On sustainability and CSR, the company reports progress such as a 49% reduction in Scope 1/2 emissions vs FY20, a 41% reduction in virgin plastic, Bike Xchange bike returns of over 16,000 and more than 20,000 bikes donated to charities, plus a colleague engagement score of 82% who feel they can be themselves at work and a CDP score of B-, reflecting strong ESG momentum. ([financialreports.eu](https://financialreports.eu/filings/5497373/content/)) Employee sentiment on Glassdoor is mixed: the site shows about a 3.1/5 rating with roughly 38% of employees willing to recommend Halfords, with positives around flexible working and learning exposure in some roles, but criticisms include relatively low pay for retail, long hours, and concerns about management and targets. ([glassdoor.com](https://www.glassdoor.com/Reviews/Halfords-Reviews-E35812.htm)) Representativeness note: Glassdoor reviews are company-wide and may suffer self-selection bias, so Birmingham-specific experiences may differ; sustainability metrics, meanwhile, come from Halfords’ official annual reporting and ESG disclosures. ([glassdoor.com](https://www.glassdoor.com/Reviews/Halfords-Reviews-E35812.htm)) ## Frequently Asked Questions ## What does the role involve? You’ll deliver on‑page SEO across product, category and service pages to increase traffic, sales and customer value. You’ll audit site performance, present clear SEO recommendations to stakeholders, and support teams through implementation. You’ll also carry out in‑depth keyword research and conduct technical reviews to keep pages crawl‑friendly. ## How does Generative Engine Optimisation (GEO) differ from traditional SEO? GEO expands optimization into conversational queries and AI‑generated content. You’ll structure content, map queries for AI interactions and implement structured data to improve visibility on AI platforms while maintaining traditional SEO foundations. You’ll collaborate with teams to balance relevance, accuracy and user experience. ## What makes Halfords' SEO team unique? Halfords is expanding its SEO team from three to five specialists, investing heavily in the future of search. The role sits at the crossroads of traditional SEO and Generative Engine Optimisation, with a hands‑on, collaborative culture and a clear path to influence across the group. ## What skills and experience are required? You're expected to bring established SEO experience with a track record of delivering measurable results, ideally in retail or ecommerce. You should be fluent in technical SEO—HTML, schema markup, Core Web Vitals—and proficient with tools such as Screaming Frog, Google Analytics and Ahrefs. ## What about culture and benefits? Halfords supports a hybrid way of working: 3 days on site at the Support Centre in Redditch and an optional 2 days from home. The package includes a fair, market‑facing salary, discretionary bonus, pension, life assurance, 25 days of annual leave plus bank holidays, and a strong focus on wellbeing and inclusion. ## How can I apply and what should I expect next? Ready to apply? If you’re excited by AI‑driven search and the chance to shape a beloved brand, this could be the role for you. ## Apply [Apply for this position](https://www.linkedin.com/jobs/view/seo-executive-at-halfords-4414636562) --- Source: [SEO Executive at Halfords](https://seo-vacancy.eu/job/seo-executive-halfords-birmingham)