SEO expert- Online Marketing Specialist Paderborn

IMI Climate Control Deutschland GmbH operates from Erwitte near Paderborn and is part of IMI plc's Climate Control sector, focusing on energy-efficient HVAC solutions through brands such as IMI Heimeier, IMI TA and IMI Pneumatex; the Erwitte site reportedly employs around 380 people (as of 2025). (de.wikipedia.org)

Public feedback from employees is generally positive, with Kununu listing a 4.7/5 score (one review) and strong marks for career development and compensation, while GoWork aggregates to about 3.9/5 across 132 external reviews noting favorable flexibility. (kununu.com)

Key strengths noted include a long engineering heritage and trusted brands, a constructive work culture, and visible engagement such as team breakfasts and social events at the Erwitte site. (kununu.com)

Quantitative ratings such as Glassdoor site-specific scores are not publicly available for Erwitte, and with data drawn from a small, location-specific set of reviews the representativeness of these sentiments is limited. (glassdoor.at)

What does the role involve?

You’ll own the end-to-end SEO and online marketing roadmap for the DACH region, improving organic visibility and driving qualified traffic to product and solutions pages. Expect to collaborate with content, web, and regional teams to plan, test, and measure impact across Germany, Austria, and Switzerland. You’ll balance technical SEO, on-page optimization, and content strategy to support conversion goals.

Which metrics matter most in this role?

Key metrics include organic traffic growth, search rankings for target keywords, and the quality and volume of leads generated from organic channels. You’ll also track conversions, bounce rates, and ROI to show the business impact of SEO investments. Regular reporting to regional and central teams helps steer strategy.

What tools and channels will you use?

You’ll work with Google Analytics, Google Search Console, and SEO platforms like SEMrush (or similar) to monitor performance and discover opportunities. You’ll optimize the website on desktop and mobile, manage multilingual content for German-speaking audiences, and coordinate with paid media where appropriate. You’ll also use CMS workflows and tag management to implement changes.

How does collaboration work across Central and Local Marketing teams?

The role sits at the intersection of global direction and regional execution, aligning SEO initiatives with regional campaigns in the DACH market. You'll partner with product and content teams to tailor messaging and with IT and web teams to implement improvements. Regular cross-team reviews ensure consistency with IMI Climate Control's broader strategy.

What opportunities for growth and impact does this role offer?

You’ll shape the SEO roadmap for a climate control leader, gaining deep exposure to industrial markets and multilingual optimization. There’s room to lead regional projects, mentor juniors, and expand into broader digital marketing responsibilities. Your work can directly influence product adoption and energy efficiency outcomes across EMEA.

Why choose IMI Climate Control for your next challenge?

Join a global engineering company that values curiosity, collaboration, and real-world impact. You’ll work on breakthrough solutions that improve safety, sustainability, and productivity. And you’ll be part of a diverse team that listens, learns, and innovates together.