# SEO Expert | Field | Value | |-------|-------| | **Company** | Publicis Groupe Belgium | | **Location** | Brussels | | **Posted** | 2026-03-31 | | **Expires** | 2026-04-29 | ## Skills & Tags `Enterprise SEO`, `Technical SEO`, `Content SEO` ## What Makes This Opportunity Special Join Publicis Groupe Belgium as an SEO Expert in Brussels, leading organic growth for ambitious local and international brands. Own the full SEO journey—from strategy to execution—collaborating with content, product, tech, and paid media teams to drive measurable business impact. If you’re data-driven and excited by blending technical SEO, content optimization, experimentation, and AI-powered workflows, this is your next big move. ## Job Description **Company Description** At Publicis Groupe Belgium we are driven by the Power of One. That’s our raison d’être: to make brands relevant and interesting to people, to touch them and influence their behavior, to grow the business of the brands we work for. More than 200 diverse bright experts are organized in 4 interconnected métiers (strategy & data, creative experiences, media activation, and production) and are the drivers of our collective creativity. And ow, yeah, it’s “Groupe” with an “e”. With our group’s roots in la douce France you can expect loads of Liberté, Curiosité and Créativité. **Overview** At **Publicis Groupe Belgium** , we’re looking for an **SEO Expert** to lead and scale organic growth for ambitious local and international brands. In this role, you’ll own the full SEO journey—from strategy to execution—working closely with content, product, tech, and paid media teams to drive measurable business impact. If you’re a data‑driven marketer who enjoys combining technical SEO, content optimisation, experimentation, and AI‑powered workflows, this role is for you. As SEO Expert you are part of the Search team within PMX (Publicis Media Exchange); you report directly to the Search Director. **Responsibilities** This is our bucket list, but we will not be disappointed if we cannot tick all the boxes in the end. All our experts have different backgrounds, which help them shape their day-to-day, that will not be any different in your case. **SEO Strategy & Execution** Own the SEO roadmap aligned with business goals; prioritise initiatives based on impact vs. effort and define clear KPIs Lead technical and on‑page SEO improvements (crawlability, site architecture, Core Web Vitals, schema, internal linking) Manage SEO‑safe launches, experiments (title/meta tests, content clusters), and site changes or migrations Identify and propose organic growth opportunities within the local market **Content & Collaboration** Partner with content, product, paid media, and planning teams on content calendars, refreshes, and cross‑channel learnings Localise keywords and content to ensure relevance and search intent alignment Translate SEO requirements into developer‑ready tickets, define acceptance criteria, and QA releases Create SEO playbooks, documentation, and training to scale best practices **Reporting & Insights** Build and maintain dashboards using GA4, Google Search Console, and BI tools Lead monthly SEO performance reporting and insights Turn data into actionable recommendations, forecasts, and ROI‑driven action plans Monitor algorithm updates, competitors, and SERP features to surface risks and opportunities **AI & Innovation** Use AI tools for keyword clustering, SERP intent analysis, content briefs, and scalable metadata creation Support AI and LLM audits by analysing outputs and translating findings into SEO recommendations Automate audits and reporting where relevant Help define AI usage guidelines to ensure accuracy, human review, and brand safety **Qualifications** 3–5 years of experience in SEO, digital marketing, or content strategy Strong understanding of SEO best practices, tools, and performance metrics Solid knowledge of SEA and experience working closely with paid search teams Comfortable working with data and translating insights into action Proactive, organised, and detail‑oriented, with a growth mindset Strong communication and presentation skills Fluent in Dutch or French, and English Experience with AI‑driven content or SEO tools is a plus **Additional Information** **WHEN JOINING US, THIS IS WHAT YOU CAN EXPECT** A key position in a resourceful and people obsessed organization. Ambitious clients in the middle of their business transformation. A competitive salary and benefits program. An inclusive organization that recruits, employs, trains, compensates, and promotes regardless of color, religion, national origin, sex, gender identity or expression, sexual orientation, disability, age,… A “great place to work” in the Manhattan Center, a modern building located right in the heart of Brussels and easily accessible by all means of transport. Our offices are set in an inspiring, future‑proof environment, certified as one of the world’s top 5% green buildings, reflecting our strong commitment to sustainability and well‑being at work. **Have you become enthusiastic after reading? Joins us and apply!** ## About Publicis Groupe Belgium Publicis Groupe Belgium in Brussels is valued for exposure to major brands and a collaborative, creative culture, with CSR and sustainability efforts like the Right to Rest campaign reinforcing a progressive work environment. However, reviews note heavy workloads and stress, with comments on inconsistent work-life balance and limited salary growth or advancement opportunities; the pace can be fast and leadership sometimes lacking during busy periods. Quantitative data show an Indeed overall rating around 3.5/5 (237 reviews as of March 26, 2026) and Glassdoor ratings near 3.8/5, indicating generally positive but mixed sentiment. Confidence in representativeness: ratings span multiple regions and roles, Belgium has a Great Place to Work certification suggesting a solid baseline culture, but Brussels-specific sentiment may vary by team and project. ([indeed.com](https://www.indeed.com/cmp/Publicis-Groupe/reviews)) ([indeed.com](https://www.indeed.com/cmp/Publicis-Groupe/reviews)) ([indeed.com](https://www.indeed.com/cmp/Publicis-Groupe/reviews)) ([pub.be](https://pub.be/fr/publicis-groupe-est-la-great-place-to-work/?utm_source=seo-vacancy.eu)) ## Frequently Asked Questions ## What does the role involve? You’ll own the full SEO journey—from discovery, technical audits, and site migrations to content strategy and performance optimization. You’ll work with content, product, tech, and paid media teams to align SEO with business goals and deliver measurable impact. You’ll also monitor performance, run experiments, and continuously optimize to scale results. ## What makes a candidate successful in this role? Successful candidates bring a data-driven mindset, strategic thinking, and hands-on execution. They blend technical SEO with content optimization and AI-powered workflows to move the needle, while collaborating across teams to achieve business outcomes. Curiosity, creativity, and clear communication help translate insights into action. ## Which tools and technologies should you be familiar with? Familiarity with Google Analytics, Google Search Console, and keyword research tools such as SEMrush or Ahrefs is essential. Experience with technical SEO tools like Screaming Frog and platform-specific crawlers helps you diagnose site issues quickly. Comfort with analytics dashboards and basic scripting or automation for AI workflows is a plus. ## How is success measured for this position? Success is visible in organic traffic growth, improved keyword rankings, and increased search visibility. You’ll also track conversions, revenue impact, and ROI from SEO programs, aiming for scalable improvements across local and international brands. Speed of impact and the ability to replicate wins across projects matter too. ## What growth and development opportunities does this role offer? You’ll gain exposure to a range of brands and markets, collaborating with strategy, data, and creative teams. There are opportunities to lead SEO initiatives within PMX, mentor teammates, and expand your skill set with AI-powered optimization and experimentation. Continuous learning and cross-functional impact are central to the career path here. ## What is the team culture and collaboration style like? You’ll be part of the Search team within PMX, where collaboration with content, product, tech, and paid media drives results. The environment blends data-driven rigor with creativity and experimentation, in a fast-paced yet supportive setting. Open communication and a shared ambition to grow brands are the norms. ## Apply [Apply for this position](https://www.linkedin.com/jobs/view/seo-expert-at-publicis-groupe-belgium-4392107743) --- Source: [SEO Expert at Publicis Groupe Belgium](https://seo-vacancy.eu/job/seo-expert-publicis-groupe-belgium-brussels)